{"id":74951,"date":"2024-07-17T09:07:04","date_gmt":"2024-07-17T12:07:04","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=74951"},"modified":"2024-07-17T09:07:04","modified_gmt":"2024-07-17T12:07:04","slug":"diego-fernandes-deixa-a-honda-e-assume-a-direcao-da-gwm-no-brasil","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2024\/07\/17\/diego-fernandes-deixa-a-honda-e-assume-a-direcao-da-gwm-no-brasil\/","title":{"rendered":"Diego Fernandes deixa a Honda e assume a dire\u00e7\u00e3o da GWM no Brasil"},"content":{"rendered":"<p><em>AutoInd\u00fastria<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Ap\u00f3s 27 anos na Honda, Diego Fernandes deixa a montadora de origem japonesa e assume o cargo de COO, Chief Operating Officer, ou diretor de opera\u00e7\u00f5es, da GWM no Brasil, respondendo diretamente para Parker Shi, presidente da GWM International, com sede na China.<\/p>\n<p>&nbsp;<\/p>\n<p>O cargo assumido por Fernandes \u00e9 novo nas opera\u00e7\u00f5es brasileiras. At\u00e9 mar\u00e7o, quando deixou a GWM, Oswaldo Ramos atuava como COO, Chief Customer Officer ou Chefe de Atendimento ao Cliente.<\/p>\n<p>&nbsp;<\/p>\n<p>Como COO, Fernandes vai ser respons\u00e1vel por coordenar as \u00e1reas relacionadas a vendas, marketing, p\u00f3s-venda e desenvolvimento da rede de concession\u00e1rias da GWM no Brasil.<\/p>\n<p>&nbsp;<\/p>\n<p>Com 45 anos de idade e forma\u00e7\u00e3o em marketing, o novo COO da fabricante chinesas de carros eletrificados come\u00e7ou como assistente dessa \u00e1rea na Honda em 1997 e ocupou por l\u00e1 v\u00e1rias cargos, incluindo os de diretor Comercial, diretor de Marca Corporativa e membro do Board no Brasil.<\/p>\n<p>&nbsp;<\/p>\n<p>Nesses 27 anos, Fernandes n\u00e3o s\u00f3 atuou no planejamento comercial e desenvolvimento da rede autorizada como tamb\u00e9m gerenciou a reputa\u00e7\u00e3o da marca.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cMe sinto honrado e extremamente empolgado em assumir o papel de COO da GWM Brasil. Vamos trabalhar na expans\u00e3o da marca, levando aos clientes os melhores produtos, servi\u00e7os e experi\u00eancias conectados \u00e0 nova era da ind\u00fastria automotiva\u201d, comentou Fernandes, que tem P\u00f3s-Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o de Empresas e Marketing e tamb\u00e9m em Estrat\u00e9gica de Neg\u00f3cios pela FGV.<\/p>\n<p>&nbsp;<\/p>\n<p>Atualmente a GWM atua no Brasil apenas com a vendas de importados el\u00e9tricos e h\u00edbridos importados da China, mas seu projeto e iniciar opera\u00e7\u00f5es em Iracem\u00e1polis, no interior paulista, a partir do final desde ano\/in\u00edcio de 2025. (AutoInd\u00fastria)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AutoInd\u00fastria &nbsp; Ap\u00f3s 27 anos na Honda, Diego Fernandes deixa a montadora de origem japonesa e assume o cargo de COO, Chief Operating Officer, ou diretor de opera\u00e7\u00f5es, da GWM no Brasil, respondendo diretamente para Parker Shi, presidente da GWM International, com sede na China. &nbsp; O cargo assumido por Fernandes \u00e9 novo nas opera\u00e7\u00f5es\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2024\/07\/17\/diego-fernandes-deixa-a-honda-e-assume-a-direcao-da-gwm-no-brasil\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-74951","post","type-post","status-publish","format-standard","hentry","category-executivos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diego Fernandes deixa a Honda e assume a dire\u00e7\u00e3o da GWM no Brasil - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2024\/07\/17\/diego-fernandes-deixa-a-honda-e-assume-a-direcao-da-gwm-no-brasil\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diego Fernandes deixa a Honda e assume a dire\u00e7\u00e3o da GWM no Brasil - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"AutoInd\u00fastria &nbsp; Ap\u00f3s 27 anos na Honda, Diego Fernandes deixa a montadora de origem japonesa e assume o cargo de COO, Chief Operating Officer, ou diretor de opera\u00e7\u00f5es, da GWM no Brasil, respondendo diretamente para Parker Shi, presidente da GWM International, com sede na China. &nbsp; O cargo assumido por Fernandes \u00e9 novo nas opera\u00e7\u00f5es\u2026 Leia mais \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dana.com.br\/canaldana\/2024\/07\/17\/diego-fernandes-deixa-a-honda-e-assume-a-direcao-da-gwm-no-brasil\/\" \/>\n<meta property=\"og:site_name\" content=\"Canal Dana\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-17T12:07:04+00:00\" \/>\n<meta name=\"author\" content=\"Canal Dana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Canal Dana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2024\\\/07\\\/17\\\/diego-fernandes-deixa-a-honda-e-assume-a-direcao-da-gwm-no-brasil\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2024\\\/07\\\/17\\\/diego-fernandes-deixa-a-honda-e-assume-a-direcao-da-gwm-no-brasil\\\/\"},\"author\":{\"name\":\"Canal Dana\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#\\\/schema\\\/person\\\/3c21f22f56fcf3bc46b94bc60ea4fef6\"},\"headline\":\"Diego Fernandes deixa a Honda e assume a dire\u00e7\u00e3o da GWM no Brasil\",\"datePublished\":\"2024-07-17T12:07:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2024\\\/07\\\/17\\\/diego-fernandes-deixa-a-honda-e-assume-a-direcao-da-gwm-no-brasil\\\/\"},\"wordCount\":308,\"articleSection\":[\"Executivos\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2024\\\/07\\\/17\\\/diego-fernandes-deixa-a-honda-e-assume-a-direcao-da-gwm-no-brasil\\\/\",\"url\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2024\\\/07\\\/17\\\/diego-fernandes-deixa-a-honda-e-assume-a-direcao-da-gwm-no-brasil\\\/\",\"name\":\"Diego Fernandes deixa a Honda e assume a dire\u00e7\u00e3o da GWM no Brasil - Canal Dana\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#website\"},\"datePublished\":\"2024-07-17T12:07:04+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#\\\/schema\\\/person\\\/3c21f22f56fcf3bc46b94bc60ea4fef6\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2024\\\/07\\\/17\\\/diego-fernandes-deixa-a-honda-e-assume-a-direcao-da-gwm-no-brasil\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2024\\\/07\\\/17\\\/diego-fernandes-deixa-a-honda-e-assume-a-direcao-da-gwm-no-brasil\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2024\\\/07\\\/17\\\/diego-fernandes-deixa-a-honda-e-assume-a-direcao-da-gwm-no-brasil\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Executivos\",\"item\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/executivos\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Diego Fernandes deixa a Honda e assume a dire\u00e7\u00e3o da GWM no Brasil\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#website\",\"url\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/\",\"name\":\"Canal Dana\",\"description\":\"Informativo com as principais not\u00edcias da ind\u00fastria automotiva\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#\\\/schema\\\/person\\\/3c21f22f56fcf3bc46b94bc60ea4fef6\",\"name\":\"Canal Dana\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/420aaf9278582877d9018637c6817617705899d2858d7572ef0fe59a6b6454b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/420aaf9278582877d9018637c6817617705899d2858d7572ef0fe59a6b6454b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/420aaf9278582877d9018637c6817617705899d2858d7572ef0fe59a6b6454b4?s=96&d=mm&r=g\",\"caption\":\"Canal Dana\"},\"url\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/author\\\/cdeditor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Diego Fernandes deixa a Honda e assume a dire\u00e7\u00e3o da GWM no Brasil - Canal Dana","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dana.com.br\/canaldana\/2024\/07\/17\/diego-fernandes-deixa-a-honda-e-assume-a-direcao-da-gwm-no-brasil\/","og_locale":"pt_BR","og_type":"article","og_title":"Diego Fernandes deixa a Honda e assume a dire\u00e7\u00e3o da GWM no Brasil - Canal Dana","og_description":"AutoInd\u00fastria &nbsp; Ap\u00f3s 27 anos na Honda, Diego Fernandes deixa a montadora de origem japonesa e assume o cargo de COO, Chief Operating Officer, ou diretor de opera\u00e7\u00f5es, da GWM no Brasil, respondendo diretamente para Parker Shi, presidente da GWM International, com sede na China. &nbsp; O cargo assumido por Fernandes \u00e9 novo nas opera\u00e7\u00f5es\u2026 Leia mais \u00bb","og_url":"https:\/\/dana.com.br\/canaldana\/2024\/07\/17\/diego-fernandes-deixa-a-honda-e-assume-a-direcao-da-gwm-no-brasil\/","og_site_name":"Canal Dana","article_published_time":"2024-07-17T12:07:04+00:00","author":"Canal Dana","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Canal Dana","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dana.com.br\/canaldana\/2024\/07\/17\/diego-fernandes-deixa-a-honda-e-assume-a-direcao-da-gwm-no-brasil\/#article","isPartOf":{"@id":"https:\/\/dana.com.br\/canaldana\/2024\/07\/17\/diego-fernandes-deixa-a-honda-e-assume-a-direcao-da-gwm-no-brasil\/"},"author":{"name":"Canal Dana","@id":"https:\/\/dana.com.br\/canaldana\/#\/schema\/person\/3c21f22f56fcf3bc46b94bc60ea4fef6"},"headline":"Diego Fernandes deixa a Honda e assume a dire\u00e7\u00e3o da GWM no Brasil","datePublished":"2024-07-17T12:07:04+00:00","mainEntityOfPage":{"@id":"https:\/\/dana.com.br\/canaldana\/2024\/07\/17\/diego-fernandes-deixa-a-honda-e-assume-a-direcao-da-gwm-no-brasil\/"},"wordCount":308,"articleSection":["Executivos"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/dana.com.br\/canaldana\/2024\/07\/17\/diego-fernandes-deixa-a-honda-e-assume-a-direcao-da-gwm-no-brasil\/","url":"https:\/\/dana.com.br\/canaldana\/2024\/07\/17\/diego-fernandes-deixa-a-honda-e-assume-a-direcao-da-gwm-no-brasil\/","name":"Diego Fernandes deixa a Honda e assume a dire\u00e7\u00e3o da GWM no Brasil - Canal Dana","isPartOf":{"@id":"https:\/\/dana.com.br\/canaldana\/#website"},"datePublished":"2024-07-17T12:07:04+00:00","author":{"@id":"https:\/\/dana.com.br\/canaldana\/#\/schema\/person\/3c21f22f56fcf3bc46b94bc60ea4fef6"},"breadcrumb":{"@id":"https:\/\/dana.com.br\/canaldana\/2024\/07\/17\/diego-fernandes-deixa-a-honda-e-assume-a-direcao-da-gwm-no-brasil\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dana.com.br\/canaldana\/2024\/07\/17\/diego-fernandes-deixa-a-honda-e-assume-a-direcao-da-gwm-no-brasil\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dana.com.br\/canaldana\/2024\/07\/17\/diego-fernandes-deixa-a-honda-e-assume-a-direcao-da-gwm-no-brasil\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dana.com.br\/canaldana\/"},{"@type":"ListItem","position":2,"name":"Executivos","item":"https:\/\/dana.com.br\/canaldana\/executivos\/"},{"@type":"ListItem","position":3,"name":"Diego Fernandes deixa a Honda e assume a dire\u00e7\u00e3o da GWM no Brasil"}]},{"@type":"WebSite","@id":"https:\/\/dana.com.br\/canaldana\/#website","url":"https:\/\/dana.com.br\/canaldana\/","name":"Canal Dana","description":"Informativo com as principais not\u00edcias da ind\u00fastria automotiva","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dana.com.br\/canaldana\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/dana.com.br\/canaldana\/#\/schema\/person\/3c21f22f56fcf3bc46b94bc60ea4fef6","name":"Canal Dana","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/420aaf9278582877d9018637c6817617705899d2858d7572ef0fe59a6b6454b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/420aaf9278582877d9018637c6817617705899d2858d7572ef0fe59a6b6454b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/420aaf9278582877d9018637c6817617705899d2858d7572ef0fe59a6b6454b4?s=96&d=mm&r=g","caption":"Canal Dana"},"url":"https:\/\/dana.com.br\/canaldana\/author\/cdeditor\/"}]}},"_links":{"self":[{"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/posts\/74951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/comments?post=74951"}],"version-history":[{"count":1,"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/posts\/74951\/revisions"}],"predecessor-version":[{"id":74952,"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/posts\/74951\/revisions\/74952"}],"wp:attachment":[{"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/media?parent=74951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/categories?post=74951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/tags?post=74951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}