{"id":74713,"date":"2024-07-08T08:58:34","date_gmt":"2024-07-08T11:58:34","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=74713"},"modified":"2024-07-08T08:58:34","modified_gmt":"2024-07-08T11:58:34","slug":"com-164-participacao-volkswagen-consolida-lideranca-entre-os-suvs","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2024\/07\/08\/com-164-participacao-volkswagen-consolida-lideranca-entre-os-suvs\/","title":{"rendered":"Com 16,4% participa\u00e7\u00e3o, Volkswagen consolida lideran\u00e7a entre os SUVs"},"content":{"rendered":"<p><em>AutoInd\u00fastria <\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Os licenciamentos de utilit\u00e1rios esportivos cresceram 17% no primeiro semestre e superaram 403,1 mil unidades. A participa\u00e7\u00e3o do segmento, o maior do mercado interno, passou de 46,8% nos primeiros seis meses de 2023 para 47,5%.<\/p>\n<p>&nbsp;<\/p>\n<p>Mais do que o crescimento pouco acima da m\u00e9dia dos 15,7% de todos autom\u00f3veis de passeio, o primeiro semestre dos utilit\u00e1rios esportivos fica marca pela consolida\u00e7\u00e3o da Volkswagen na lideran\u00e7a e o sens\u00edvel recuo da fatia da Jeep, a segunda colocada, no intervalo de apenas um ano.<\/p>\n<p>&nbsp;<\/p>\n<p>A marca alem\u00e3 alcan\u00e7ou 66,2 mil licenciamentos somados do T-Cross \u2014 l\u00edder com 31,5 mil unidades \u2014, Nivus, Taos e Tiguan, crescimento de 12% sobre o mesmo per\u00edodo do ano passado e equivalentes a 16,4% das vendas da categoria.<\/p>\n<p>&nbsp;<\/p>\n<p>Na mesma compara\u00e7\u00e3o, a Jeep exibe curva descendente acentuada. As 53,3 mil unidades comercializadas do Renegade, Compass e Commander representam queda de 15%. A participa\u00e7\u00e3o, que era de 18,4% com os mesmos modelos em oferta, encolheu sensivelmente para 13,3%, 5 pontos porcentuais, portanto.<\/p>\n<p>&nbsp;<\/p>\n<p>Com a chegada de novos concorrentes, nacionais ou importados, e atualiza\u00e7\u00e3o de modelos que j\u00e1 estavam em oferta, as vendas da categoria est\u00e3o mais pulverizadas entre as diversas marcas.<\/p>\n<p>&nbsp;<\/p>\n<p>Afora as duas primeiras e a terceira colocada Fiat, com 9,9% de participa\u00e7\u00e3o, descoladas do restante, as seis marcas seguintes no ranking de mais vendidas est\u00e3o separadas por apenas 1,6 ponto porcentual ou pouco mais de 6 mil unidades.<\/p>\n<p>&nbsp;<\/p>\n<p>Nesse \u201cbolo\u201d liderado pela GM (7,7%) est\u00e3o, nessa ordem, Toyota (7,6%), Hyundai (7,6%), Nissan (7%), Caoa Chery (6,9%) e Honda (6,1%).<\/p>\n<p>&nbsp;<\/p>\n<p>Na d\u00e9cima coloca\u00e7\u00e3o agora aparece a Renault, com fatia de 3,8%. Com 15,4 mil licenciamentos, a marca contabiliza crescimento de quase 50% ante os 10,7 mil do primeiro semestre de 2023. Motivo: a chegada do Kardian \u00e0s revendas no fim do primeiro trimestre.<\/p>\n<p>&nbsp;<\/p>\n<p>O SUV compacto nacional j\u00e1 alcan\u00e7ou 5,2 mil emplacamentos desde ent\u00e3o. No m\u00eas passado, foram mais de 1,7 mil unidades contra 1,4 mil do Duster, \u00fanico utilit\u00e1rio esportivo da marca oferecido em 2023 e que somou 10,2 mil licenciamentos de janeiro a julho. (AutoInd\u00fastria\/George Guimar\u00e3es)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AutoInd\u00fastria &nbsp; Os licenciamentos de utilit\u00e1rios esportivos cresceram 17% no primeiro semestre e superaram 403,1 mil unidades. A participa\u00e7\u00e3o do segmento, o maior do mercado interno, passou de 46,8% nos primeiros seis meses de 2023 para 47,5%. &nbsp; Mais do que o crescimento pouco acima da m\u00e9dia dos 15,7% de todos autom\u00f3veis de passeio, o\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2024\/07\/08\/com-164-participacao-volkswagen-consolida-lideranca-entre-os-suvs\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-74713","post","type-post","status-publish","format-standard","hentry","category-mercado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com 16,4% participa\u00e7\u00e3o, Volkswagen consolida lideran\u00e7a entre os SUVs - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2024\/07\/08\/com-164-participacao-volkswagen-consolida-lideranca-entre-os-suvs\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com 16,4% participa\u00e7\u00e3o, Volkswagen consolida lideran\u00e7a entre os SUVs - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"AutoInd\u00fastria &nbsp; Os licenciamentos de utilit\u00e1rios esportivos cresceram 17% no primeiro semestre e superaram 403,1 mil unidades. A participa\u00e7\u00e3o do segmento, o maior do mercado interno, passou de 46,8% nos primeiros seis meses de 2023 para 47,5%. &nbsp; Mais do que o crescimento pouco acima da m\u00e9dia dos 15,7% de todos autom\u00f3veis de passeio, o\u2026 Leia mais \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dana.com.br\/canaldana\/2024\/07\/08\/com-164-participacao-volkswagen-consolida-lideranca-entre-os-suvs\/\" \/>\n<meta property=\"og:site_name\" content=\"Canal Dana\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-08T11:58:34+00:00\" \/>\n<meta name=\"author\" content=\"Canal Dana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Canal Dana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2024\\\/07\\\/08\\\/com-164-participacao-volkswagen-consolida-lideranca-entre-os-suvs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2024\\\/07\\\/08\\\/com-164-participacao-volkswagen-consolida-lideranca-entre-os-suvs\\\/\"},\"author\":{\"name\":\"Canal Dana\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#\\\/schema\\\/person\\\/3c21f22f56fcf3bc46b94bc60ea4fef6\"},\"headline\":\"Com 16,4% participa\u00e7\u00e3o, Volkswagen consolida lideran\u00e7a entre os SUVs\",\"datePublished\":\"2024-07-08T11:58:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2024\\\/07\\\/08\\\/com-164-participacao-volkswagen-consolida-lideranca-entre-os-suvs\\\/\"},\"wordCount\":353,\"articleSection\":[\"Mercado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2024\\\/07\\\/08\\\/com-164-participacao-volkswagen-consolida-lideranca-entre-os-suvs\\\/\",\"url\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2024\\\/07\\\/08\\\/com-164-participacao-volkswagen-consolida-lideranca-entre-os-suvs\\\/\",\"name\":\"Com 16,4% participa\u00e7\u00e3o, Volkswagen consolida lideran\u00e7a entre os SUVs - 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