{"id":73234,"date":"2024-05-02T08:40:46","date_gmt":"2024-05-02T11:40:46","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=73234"},"modified":"2024-05-02T08:40:46","modified_gmt":"2024-05-02T11:40:46","slug":"ram-amplia-oferta-da-rampage-com-a-versao-laramie-night-edition","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2024\/05\/02\/ram-amplia-oferta-da-rampage-com-a-versao-laramie-night-edition\/","title":{"rendered":"Ram amplia oferta da Rampage com a vers\u00e3o Laramie Night Edition"},"content":{"rendered":"<p><em>AutoInd\u00fastria <\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Em feira de neg\u00f3cio na qual a Ram entende concentrar seu principal cliente, a marca da Stellantis lan\u00e7a vers\u00e3o Night Edition da Rampage Laramie. A fabricante segue estrat\u00e9gia j\u00e1 adotada nas outras op\u00e7\u00f5es de picape, iniciada com em 2020 na Ram 2500 Laramie.<\/p>\n<p>&nbsp;<\/p>\n<p>Basicamente a novidade substitui os acabamentos cromados pelo preto, casos de para-choque, ma\u00e7anetas, ins\u00edgnias e rodas. Chega ao portf\u00f3lio por R$ 277.990, mas durante a Agrishow 2024 para o estado de S\u00e3o Paulo tem desconto 15%, reduzindo o pre\u00e7o por volta de R$ 250 mil.<\/p>\n<p>&nbsp;<\/p>\n<p>A op\u00e7\u00e3o proporciona um apelo esportivo, que busca consumidor que tamb\u00e9m aproveita a picape como ponte para lazer e atividades esportivas ao ar livre. Afinal, o modelo funciona com motor turbo 2.0 a gasolina de 272 cavalos e 40,8 kgfm de torque associado a transmiss\u00e3o autom\u00e1tica de 9 velocidades e tra\u00e7\u00e3o 4\u00d74.<\/p>\n<p>&nbsp;<\/p>\n<p>De acordo com a marca, a Rampage impulsionou o desempenho da Ram no mercado. No primeiro trimestre, as vendas do portf\u00f3lio de produtos cresceram 206%, o que permitiu fechar o per\u00edodo com 1,5% de participa\u00e7\u00e3o no mercado do picapes. Somente a Rampage, em categoria intermedi\u00e1ria, encerrou com 13% nos tr\u00eas primeiros meses.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cA Rampage nos permitiu atuar em segmento onde n\u00e3o est\u00e1vamos. Desde o in\u00edcio das vendas, no fim de setembro de 2023, o modelo j\u00e1 soma mais de 14,5 mil unidades vendidas. Cabe lembrar que o nosso portf\u00f3lio come\u00e7a com pre\u00e7os acima de R$ 250 mil\u201d, resume Juliano Machado, vice-presidente da marca para a Am\u00e9rica do Sul.<\/p>\n<p>&nbsp;<\/p>\n<p>A participa\u00e7\u00e3o da Ram na Agrishow segue a\u00e7\u00f5es j\u00e1 desenvolvidas pela empresa baseadas no perfil do cliente, como eventos em churrascos e concession\u00e1rias concebidas para estarem de portas abertas para encontros fora dos hor\u00e1rios convencionais, caso das Ram House. \u201cEm torno de 60% das vendas de picapes Ram ocorrem fora das capitais. Por isso a import\u00e2ncia de nossa presen\u00e7a em feiras agr\u00edcolas.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>O desempenho parcial da marca na Agrishow confirma a observa\u00e7\u00e3o do executivo. Em apenas um dia de feira, a marca vendeu 50 picapes, 75% delas de Rampage. \u201cA compra tamb\u00e9m tem muita chance de ficar para depois. Temos uma taxa de convers\u00e3o da inten\u00e7\u00e3o de neg\u00f3cio. acima 30%\u201d. (AutoInd\u00fastria\/D\u00e9cio Costa)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AutoInd\u00fastria &nbsp; Em feira de neg\u00f3cio na qual a Ram entende concentrar seu principal cliente, a marca da Stellantis lan\u00e7a vers\u00e3o Night Edition da Rampage Laramie. A fabricante segue estrat\u00e9gia j\u00e1 adotada nas outras op\u00e7\u00f5es de picape, iniciada com em 2020 na Ram 2500 Laramie. &nbsp; Basicamente a novidade substitui os acabamentos cromados pelo preto,\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2024\/05\/02\/ram-amplia-oferta-da-rampage-com-a-versao-laramie-night-edition\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-73234","post","type-post","status-publish","format-standard","hentry","category-mercado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ram amplia oferta da Rampage com a vers\u00e3o Laramie Night Edition - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2024\/05\/02\/ram-amplia-oferta-da-rampage-com-a-versao-laramie-night-edition\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ram amplia oferta da Rampage com a vers\u00e3o Laramie Night Edition - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"AutoInd\u00fastria &nbsp; Em feira de neg\u00f3cio na qual a Ram entende concentrar seu principal cliente, a marca da Stellantis lan\u00e7a vers\u00e3o Night Edition da Rampage Laramie. A fabricante segue estrat\u00e9gia j\u00e1 adotada nas outras op\u00e7\u00f5es de picape, iniciada com em 2020 na Ram 2500 Laramie. &nbsp; Basicamente a novidade substitui os acabamentos cromados pelo preto,\u2026 Leia mais \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dana.com.br\/canaldana\/2024\/05\/02\/ram-amplia-oferta-da-rampage-com-a-versao-laramie-night-edition\/\" \/>\n<meta property=\"og:site_name\" content=\"Canal Dana\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-02T11:40:46+00:00\" \/>\n<meta name=\"author\" content=\"Canal Dana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Canal Dana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2024\\\/05\\\/02\\\/ram-amplia-oferta-da-rampage-com-a-versao-laramie-night-edition\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2024\\\/05\\\/02\\\/ram-amplia-oferta-da-rampage-com-a-versao-laramie-night-edition\\\/\"},\"author\":{\"name\":\"Canal Dana\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#\\\/schema\\\/person\\\/3c21f22f56fcf3bc46b94bc60ea4fef6\"},\"headline\":\"Ram amplia oferta da Rampage com a vers\u00e3o Laramie Night Edition\",\"datePublished\":\"2024-05-02T11:40:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2024\\\/05\\\/02\\\/ram-amplia-oferta-da-rampage-com-a-versao-laramie-night-edition\\\/\"},\"wordCount\":402,\"articleSection\":[\"Mercado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2024\\\/05\\\/02\\\/ram-amplia-oferta-da-rampage-com-a-versao-laramie-night-edition\\\/\",\"url\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2024\\\/05\\\/02\\\/ram-amplia-oferta-da-rampage-com-a-versao-laramie-night-edition\\\/\",\"name\":\"Ram amplia oferta da Rampage com a vers\u00e3o Laramie Night Edition - 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