{"id":73005,"date":"2024-04-22T08:42:45","date_gmt":"2024-04-22T11:42:45","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=73005"},"modified":"2024-04-22T08:42:45","modified_gmt":"2024-04-22T11:42:45","slug":"no-ranking-da-fenabrave-saem-kia-e-porsche-e-entram-byd-e-gwm","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2024\/04\/22\/no-ranking-da-fenabrave-saem-kia-e-porsche-e-entram-byd-e-gwm\/","title":{"rendered":"No ranking da Fenabrave, saem Kia e Porsche e entram BYD e GWM"},"content":{"rendered":"

AutoInd\u00fastria <\/em><\/p>\n

 <\/p>\n

O Top 10 do ranking das marcas mais vendidas no Pa\u00eds \u00e9 sempre destaque na m\u00eddia e nas an\u00e1lises das consultorias especializadas por ocasi\u00e3o da divulga\u00e7\u00e3o do balan\u00e7o de vendas do m\u00eas.<\/p>\n

 <\/p>\n

Nessa lista mais restrita, a principal mudan\u00e7a no primeiro trimestre deste ano, conforme j\u00e1 amplamente divulgado, \u00e9 a entrada da chinesa BYD na 10\u00aa coloca\u00e7\u00e3o. Mas h\u00e1 movimentos relevantes na segunda parte do bloco, onde est\u00e3o as marcas de luxo, aquelas de menor volume pelo tipo de produto que oferecem.<\/p>\n

 <\/p>\n

A Fenabrave, respons\u00e1vel pela consolida\u00e7\u00e3o dos dados do mercado interno, mant\u00e9m 21 marcas em seu ranking das mais vendidas no Brasil, incluindo as com produ\u00e7\u00e3o local e as restritas a importa\u00e7\u00f5es.<\/p>\n

 <\/p>\n

No comparativo do primeiro trimestre deste ano com id\u00eantico per\u00edodo de 2023, sa\u00edram Kia e Porsche da listas das 21 para entrar BYD e GWM, ambas chinesas e operando exclusivamente, ao menos por enquanto, com eletrificados importados.<\/p>\n

 <\/p>\n

Voltando ao Top 10, o lugar hoje da BYD era ocupado no in\u00edcio de 2023 pela Citro\u00ebn, atualmente na 14\u00aa posi\u00e7\u00e3o. As demais s\u00e3o as mesmas marcas como algumas mudan\u00e7as de ordem, como \u00e9 o caso da Volkswagen que tirou da GM a vice\u2013lideran\u00e7a.<\/p>\n

 <\/p>\n

A Toyota se mant\u00e9m em 4\u00ba no comparativo dos trimestres e a Hyundai em 5\u00ba. A Renault subiu da 7\u00aa para a 6\u00ba posi\u00e7\u00e3o e a Jeep fez movimento contr\u00e1rio. Nissan e Honda, nessa mesma ordem em 2023 e 2024, e a BYD, que entrou na seleta lista das dez marcas mais vendidas, fecham o Top 10.<\/p>\n

 <\/p>\n

Entre o 11\u00ba e o 15\u00ba lugar as mudan\u00e7as foram mais significativas. H\u00e1 um ano estavam nesse bloco a Peugeot, Ford, Caoa Chery, Mitsubishi e BMW.\u00a0 Este ano, entrou a Ram, agora 13\u00aa colocada e com produ\u00e7\u00e3o local em Goiana, PE, e sa\u00edram Mitsubishi e a BMW sa\u00edram.<\/p>\n

 <\/p>\n

A disputa \u00e9 ainda mais acirrada entre a 16\u00aa e a 21\u00aa posi\u00e7\u00f5es. A GWM \u2013 que sequer tinha vendas no Brasil no primeiro trimestre de 2023 (suas opera\u00e7\u00f5es come\u00e7aram em abril) \u2013 aparece em 2024 na 16\u00aa coloca\u00e7\u00e3o, ocupando o lugar da Ram, que subiu tr\u00eas degraus.<\/p>\n

 <\/p>\n

Em 2024, complementam essa lista da 16\u00aa e a 21\u00aa coloca\u00e7\u00e3o a Mitsubishi, BMW, Volvo, Mercedes-Benz e Audi. No mesmo per\u00edodo do ano passado, as marcas situadas entre o 17\u00ba e 21\u00ba lugar eram Volvo, Mercedes, Audi, Kia e Porsche.<\/p>\n

 <\/p>\n

Vale notar que apesar de ter ca\u00eddo de posi\u00e7\u00e3o, a BMW ampliou vendas em 11% no comparativo trimestral, de 2,9 mil para 3,2 mil. A Audi manteve estabilidade em torno de 1,4 mil ve\u00edculos e Mercedes-Benz e Volvo reduziram volumes e perderam participaram no mercado de carros de luxo.<\/p>\n

 <\/p>\n

Balan\u00e7o do primeiro trimestre de 2024 entre as 10\u00aa e 21\u00aa posi\u00e7\u00f5es<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Posi\u00e7\u00e3o – marca – volume – participa\u00e7\u00e3o <\/strong><\/p>\n

 <\/p>\n

10\u00ba – BYD – 14.935 – 3,09%<\/p>\n

11\u00ba – CAOA CHERY – 11.628 – 2,41%<\/p>\n

12\u00ba – FORD – 8.217 – 1,70%<\/p>\n

13\u00ba – RAM – 7.426 – 1,54%<\/p>\n

14\u00ba – CITROEN – 6.808 – 1,41%<\/p>\n

15\u00ba – PEUGEOT – 5.791 – 1,20%<\/p>\n

16\u00ba – GWM – 5.736 – 1,19%<\/p>\n

17\u00ba – MITSUBISHI – 4.735 – 0,98%<\/p>\n

18\u00ba – BMW – 3.197 – 0,66%<\/p>\n

19\u00ba – VOLVO – 1.606 – 0,33%<\/p>\n

20\u00ba – M.BENZ – 1.585 – 0,33%<\/p>\n

21\u00ba – AUDI – 1.390 – 0,29%<\/p>\n

 <\/p>\n

Balan\u00e7o do primeiro trimestre de 2023 entre as 10\u00aa e 21\u00aa posi\u00e7\u00f5es<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Posi\u00e7\u00e3o – marca – volume – participa\u00e7\u00e3o <\/strong><\/p>\n

 <\/p>\n

10\u00ba – CITRO\u00cbN – 6.608 – 1,51%<\/p>\n

11\u00ba – PEUGEOT – 5.757 – 1,32%<\/p>\n

12\u00ba – FORD – 5.616 – 1,29%<\/p>\n

13\u00ba – CAOA CHERY – 4.303 – 0,99%<\/p>\n

14\u00ba – MITSUBISHI – 3.652 – 0,84%<\/p>\n

15\u00ba – BMW – 2.883 – 0,66%<\/p>\n

16\u00ba – RAM – 2.433 – 0,56%<\/p>\n

17\u00ba – VOLVO – 2.111 – 0,48%<\/p>\n

18\u00ba – M.BENZ – 1.741 – 0,40%<\/p>\n

19\u00ba – AUDI – 1.364 – 0,31%<\/p>\n

20\u00ba – KIA – 1.280 – 0,29%<\/p>\n

21\u00ba – PORSCHE – 1.222 – 0,28%<\/p>\n

(AutoInd\u00fastria\/Alzira Rodrigues)<\/p>\n","protected":false},"excerpt":{"rendered":"

AutoInd\u00fastria   O Top 10 do ranking das marcas mais vendidas no Pa\u00eds \u00e9 sempre destaque na m\u00eddia e nas an\u00e1lises das consultorias especializadas por ocasi\u00e3o da divulga\u00e7\u00e3o do balan\u00e7o de vendas do m\u00eas.   Nessa lista mais restrita, a principal mudan\u00e7a no primeiro trimestre deste ano, conforme j\u00e1 amplamente divulgado, \u00e9 a entrada da\u2026 Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-73005","post","type-post","status-publish","format-standard","hentry","category-mercado"],"acf":[],"yoast_head":"\nNo ranking da Fenabrave, saem Kia e Porsche e entram BYD e GWM - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2024\/04\/22\/no-ranking-da-fenabrave-saem-kia-e-porsche-e-entram-byd-e-gwm\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No ranking da Fenabrave, saem Kia e Porsche e entram BYD e GWM - 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