{"id":67384,"date":"2023-08-03T08:51:55","date_gmt":"2023-08-03T11:51:55","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=67384"},"modified":"2023-08-03T08:51:55","modified_gmt":"2023-08-03T11:51:55","slug":"volkswagen-ultrapassa-jeep-e-lidera-o-segmento-de-suvs","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2023\/08\/03\/volkswagen-ultrapassa-jeep-e-lidera-o-segmento-de-suvs\/","title":{"rendered":"Volkswagen ultrapassa Jeep e lidera o segmento de SUVs"},"content":{"rendered":"<p><em>AutoInd\u00fastria <\/em><\/p>\n<p>&nbsp;<\/p>\n<p>A vantagem \u00e9 marginal, cerca de quinhentos ve\u00edculos, mas a Volkswagen assumiu pela primeira vez a lideran\u00e7a do segmento de SUVs no Brasil. Passados os primeiros sete meses de 2023, informa a Fenabrave, a marca alem\u00e3 acumulou 75,6 mil ve\u00edculos negociados, participa\u00e7\u00e3o de 18,2%, ante 75,1 mil (18%) utilit\u00e1rios esportivos da Jeep.<\/p>\n<p>&nbsp;<\/p>\n<p>Os resultados acumulados de janeiro a junho ganham ainda mais representatividade quando se sabe que desde 2016, seu primeiro ano completo de produ\u00e7\u00e3o no Brasil, a Jeep vinha liderando com folga os licenciamentos de SUVs, com participa\u00e7\u00f5es sempre acima dos 20%.<\/p>\n<p>&nbsp;<\/p>\n<p>De janeiro a julho do ano passado, por exemplo, a marca norte-americana detinha 20,5% do segmento, enquanto a Volkswagen respondia por 16,5%, diferen\u00e7a nada desprez\u00edvel de exatos quatro pontos porcentuais.<\/p>\n<p>&nbsp;<\/p>\n<p>A hist\u00f3rica ultrapassagem da Volkswagen em 2023 se deve tanto ao seu crescimento acima da m\u00e9dia do mercado quanto ao decr\u00e9scimo dos neg\u00f3cios da Jeep.<\/p>\n<p>&nbsp;<\/p>\n<p>O segmento de utilit\u00e1rios esportivos alcan\u00e7ou 415,7 mil licenciamentos at\u00e9 julho, 12% a mais do que em igual per\u00edodo do ano passado. Na mesma compara\u00e7\u00e3o, a VW avan\u00e7ou 23,7% e a Jeep, em compensa\u00e7\u00e3o, viu seus emplacamentos diminu\u00edrem 1,3%.<\/p>\n<p>&nbsp;<\/p>\n<p>Os dois modelos Jeep mais representativos em emplacamentos \u2014 Compass (35 mil) e Renegade (27,9 mil) \u2014 venderam menos, enquanto s\u00f3 o Commander (11,9 mil), topo da linha nacional, teve ligeiro crescimento de oitocentas unidades.<\/p>\n<p>&nbsp;<\/p>\n<p>Ao contr\u00e1rio, os tr\u00eas representantes da Volkswagen no segmento registraram expressivos avan\u00e7os. O T-Cross, segundo SUV mais vendido no Pa\u00eds em 2022, \u00e9 agora o modelo l\u00edder, com 40,6 mil unidades negociadas no acumulado, quase 12% a mais do que em igual per\u00edodo do ano passado.<\/p>\n<p>&nbsp;<\/p>\n<p>S\u00f3 em julho, foram 8,5 mil unidades, melhor resultado mensal\u00a0 no ano e o suficiente para deix\u00e1-lo na primeira coloca\u00e7\u00e3o folgada em 2023, com mais de 5,3 mil unidades \u00e0 frente do Hyundai Creta, que superou o Compass por bem pouco.<\/p>\n<p>&nbsp;<\/p>\n<p>O Nivus j\u00e1 tem 27,4 mil, 10% a mais. At\u00e9 mesmo o m\u00e9dio argentino Taos, que ainda \u00e9 um discret\u00edssimo coadjuvante\u00a0 da marca e mais ainda entre os utilit\u00e1rios esportivos oferecidos no Pa\u00eds, deu um salto: passou de 5 mil para 7,6 mil licenciamentos, mais de 50% de crescimento. (AutoInd\u00fastria\/George Guimar\u00e3es)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AutoInd\u00fastria &nbsp; A vantagem \u00e9 marginal, cerca de quinhentos ve\u00edculos, mas a Volkswagen assumiu pela primeira vez a lideran\u00e7a do segmento de SUVs no Brasil. Passados os primeiros sete meses de 2023, informa a Fenabrave, a marca alem\u00e3 acumulou 75,6 mil ve\u00edculos negociados, participa\u00e7\u00e3o de 18,2%, ante 75,1 mil (18%) utilit\u00e1rios esportivos da Jeep. &nbsp;\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2023\/08\/03\/volkswagen-ultrapassa-jeep-e-lidera-o-segmento-de-suvs\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-67384","post","type-post","status-publish","format-standard","hentry","category-mercado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Volkswagen ultrapassa Jeep e lidera o segmento de SUVs - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2023\/08\/03\/volkswagen-ultrapassa-jeep-e-lidera-o-segmento-de-suvs\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volkswagen ultrapassa Jeep e lidera o segmento de SUVs - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"AutoInd\u00fastria &nbsp; A vantagem \u00e9 marginal, cerca de quinhentos ve\u00edculos, mas a Volkswagen assumiu pela primeira vez a lideran\u00e7a do segmento de SUVs no Brasil. Passados os primeiros sete meses de 2023, informa a Fenabrave, a marca alem\u00e3 acumulou 75,6 mil ve\u00edculos negociados, participa\u00e7\u00e3o de 18,2%, ante 75,1 mil (18%) utilit\u00e1rios esportivos da Jeep. &nbsp;\u2026 Leia mais \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dana.com.br\/canaldana\/2023\/08\/03\/volkswagen-ultrapassa-jeep-e-lidera-o-segmento-de-suvs\/\" \/>\n<meta property=\"og:site_name\" content=\"Canal Dana\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-03T11:51:55+00:00\" \/>\n<meta name=\"author\" content=\"Canal Dana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Canal Dana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2023\\\/08\\\/03\\\/volkswagen-ultrapassa-jeep-e-lidera-o-segmento-de-suvs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2023\\\/08\\\/03\\\/volkswagen-ultrapassa-jeep-e-lidera-o-segmento-de-suvs\\\/\"},\"author\":{\"name\":\"Canal Dana\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#\\\/schema\\\/person\\\/3c21f22f56fcf3bc46b94bc60ea4fef6\"},\"headline\":\"Volkswagen ultrapassa Jeep e lidera o segmento de SUVs\",\"datePublished\":\"2023-08-03T11:51:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2023\\\/08\\\/03\\\/volkswagen-ultrapassa-jeep-e-lidera-o-segmento-de-suvs\\\/\"},\"wordCount\":381,\"articleSection\":[\"Mercado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2023\\\/08\\\/03\\\/volkswagen-ultrapassa-jeep-e-lidera-o-segmento-de-suvs\\\/\",\"url\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2023\\\/08\\\/03\\\/volkswagen-ultrapassa-jeep-e-lidera-o-segmento-de-suvs\\\/\",\"name\":\"Volkswagen ultrapassa Jeep e lidera o segmento de SUVs - 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