{"id":66045,"date":"2023-06-05T08:54:51","date_gmt":"2023-06-05T11:54:51","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=66045"},"modified":"2023-06-05T08:54:51","modified_gmt":"2023-06-05T11:54:51","slug":"apos-tres-meses-montana-ainda-nao-faz-frente-para-a-toro","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2023\/06\/05\/apos-tres-meses-montana-ainda-nao-faz-frente-para-a-toro\/","title":{"rendered":"Ap\u00f3s tr\u00eas meses, Montana ainda n\u00e3o faz frente para a Toro"},"content":{"rendered":"<p><em>AutoInd\u00fastria <\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Encerrados os primeiros tr\u00eas meses nas concession\u00e1rias, as vendas da Montana sugerem fuma\u00e7a ainda grande demais para o fogo que muitos imaginavam que a nova picape da Chevrolet poderia gerar no segmento e que chegou at\u00e9 a chamuscar as concorrentes no primeiro m\u00eas.<\/p>\n<p>&nbsp;<\/p>\n<p>Considerada uma anti-Fiat Toro, a l\u00edder do segmento, a picape fabricada pela General Motors em S\u00e3o Caetano do Sul, SP, ainda n\u00e3o desbancou nem mesmo a Toyota Hilux, produto superior em porte, capacidade de carga e, sobretudo, pre\u00e7o.<\/p>\n<p>&nbsp;<\/p>\n<p>Em maio, a representante da Chevrolet somou 3.592 licenciamentos contra 3.986 da Hilux e 4.986 da Toro, mais uma vez a primeira colocada entre as picapes m\u00e9dias-grandes, segundo crit\u00e9rio da Fenabrave.<\/p>\n<p>&nbsp;<\/p>\n<p>Ao longo de seus primeiros tr\u00eas meses completos de vendas, de mar\u00e7o a maio, a Montana atingiu quase 10,7 mil unidades \u2014 mais um residual de 349 licenciamentos de fevereiro. Nesse mesmo per\u00edodo, a l\u00edder Toro vendeu quase 40% a mais, 14,4 mil, tendo novamente a picape da Toyota como segunda colocada, com 11,5 mil emplacamentos.<\/p>\n<p>&nbsp;<\/p>\n<p>Fonte ligada aos concession\u00e1rios Chevrolet consultada por AutoInd\u00fastria afirma que esse desempenho est\u00e1 aqu\u00e9m das expectativas da pr\u00f3pria rede de revendas. \u201cPor enquanto, h\u00e1 uma certa frustra\u00e7\u00e3o com esses n\u00fameros\u201d, ilustra.<\/p>\n<p>&nbsp;<\/p>\n<p>De qualquer forma, a chegada da Montana j\u00e1 come\u00e7a a alterar o segmento, que acumulou 21,7 mil licenciamentos em maio e 88,4 mil no ano, crescimento de 24,5%. De janeiro a maio do ano passado, por exemplo, a Toro deteve 30,4% de participa\u00e7\u00e3o, enquanto a Hilux, 25%. No mesmo intervalo de 2023, esses \u00edndices recuaram para 23,6% e 20,1%, respectivamente.<\/p>\n<p>&nbsp;<\/p>\n<p>Esta semana a General Motors anunciou que paralisar\u00e1 a produ\u00e7\u00e3o da S10 em S\u00e3o Jos\u00e9 dos Campos, SP, por 10 dias. A empresa justificou a medida como decorr\u00eancia da queda da demanda.<\/p>\n<p>&nbsp;<\/p>\n<p>Segundo o Sindicato dos Metal\u00fargicos de S\u00e3o Jos\u00e9 dos Campos e Regi\u00e3o, deixar\u00e3o de ser fabricadas nesse per\u00edodo perto de 3 mil unidades da picape, quarta mais vendida em maio, imediatamente atr\u00e1s da novata Montana. (AutoInd\u00fastria\/George Guimar\u00e3es)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AutoInd\u00fastria &nbsp; Encerrados os primeiros tr\u00eas meses nas concession\u00e1rias, as vendas da Montana sugerem fuma\u00e7a ainda grande demais para o fogo que muitos imaginavam que a nova picape da Chevrolet poderia gerar no segmento e que chegou at\u00e9 a chamuscar as concorrentes no primeiro m\u00eas. &nbsp; Considerada uma anti-Fiat Toro, a l\u00edder do segmento, a\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2023\/06\/05\/apos-tres-meses-montana-ainda-nao-faz-frente-para-a-toro\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-66045","post","type-post","status-publish","format-standard","hentry","category-mercado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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