{"id":65244,"date":"2023-04-27T08:49:08","date_gmt":"2023-04-27T11:49:08","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=65244"},"modified":"2023-04-27T08:49:08","modified_gmt":"2023-04-27T11:49:08","slug":"dana-planeja-quadruplicar-crescimento-no-mercado-de-reposicao","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2023\/04\/27\/dana-planeja-quadruplicar-crescimento-no-mercado-de-reposicao\/","title":{"rendered":"Dana planeja quadruplicar crescimento no mercado de reposi\u00e7\u00e3o"},"content":{"rendered":"<p><em>AutoInd\u00fastria <\/em><\/p>\n<p>&nbsp;<\/p>\n<p>A Dana tem plano ambicioso de impulsionar presen\u00e7a no mercado de reposi\u00e7\u00e3o. Chamado de 2x+2x, a estrat\u00e9gia coloca como meta quadruplicar o faturamento da empresa no mercado de reposi\u00e7\u00e3o na Am\u00e9rica do Sul at\u00e9 2025.<\/p>\n<p>&nbsp;<\/p>\n<p>A companhia considera como base 2019, ano no qual reconsolida atua\u00e7\u00e3o no after market, reiniciada em 2017, ap\u00f3s um hiato de 12 anos fora, per\u00edodo em a Affinia esteve \u00e0 frente da distribui\u00e7\u00e3o de pe\u00e7as da Dana.<\/p>\n<p>&nbsp;<\/p>\n<p>De acordo com a empresa, parte do objetivo j\u00e1 foi efetivado ao registrar crescimento de 78% entre 2019 e 2022, elevando a receita para US$ 851,9 milh\u00f5es na Am\u00e9rica do Sul, com participa\u00e7\u00e3o do Brasil perto de 80%. \u201cO foco \u00e9 ganhar participa\u00e7\u00e3o onde temos expertise\u201d, resume Marcelo Rosa, diretor de After Market para a Am\u00e9rica do Sul, durante apresenta\u00e7\u00e3o na Automec 2023, at\u00e9 29 de abril, no S\u00e3o Paulo.<\/p>\n<p>&nbsp;<\/p>\n<p>A Dana est\u00e1 presente no mercado de reposi\u00e7\u00e3o que quatro unidades de neg\u00f3cios. A maior parte, 78%, est\u00e1 no segmento de pesados, 6% em ve\u00edculos leves, 6% em pe\u00e7as para motores e 10% no chamado fora de estrada, que concentra m\u00e1quinas. Por segmentos, o mercado brasileiro \u00e9 atendido pelas marcas Spicer, Albarus e Victor Reinz, Thompson, na Argentina, e Transejes, na Col\u00f4mbia.<\/p>\n<p>&nbsp;<\/p>\n<p>Em apoio o crescimento, a Dana parte de carteira com aproximadamente 230 grupos de compra, 600 pontos de venda, 35 produtos e por volta de 10 mil parts numbers. Mais de 80% das vendas s\u00e3o para mercado independente e o restante via rede de concession\u00e1rias.<\/p>\n<p>&nbsp;<\/p>\n<p>Segundo Rosa, a estrat\u00e9gia se sustenta em lan\u00e7amentos de produtos e programas de relacionamentos, em especial de capacita\u00e7\u00e3o. \u201cS\u00e3o inciativas para gerar demanda em um trabalho corpo a corpo, como o Dana Training Academy, unidades m\u00f3veis de treinamento e refor\u00e7o no e-commerce. (AutoInd\u00fastria\/D\u00e9cio Costa)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AutoInd\u00fastria &nbsp; A Dana tem plano ambicioso de impulsionar presen\u00e7a no mercado de reposi\u00e7\u00e3o. Chamado de 2x+2x, a estrat\u00e9gia coloca como meta quadruplicar o faturamento da empresa no mercado de reposi\u00e7\u00e3o na Am\u00e9rica do Sul at\u00e9 2025. &nbsp; A companhia considera como base 2019, ano no qual reconsolida atua\u00e7\u00e3o no after market, reiniciada em 2017,\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2023\/04\/27\/dana-planeja-quadruplicar-crescimento-no-mercado-de-reposicao\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-65244","post","type-post","status-publish","format-standard","hentry","category-destaques"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dana planeja quadruplicar crescimento no mercado de reposi\u00e7\u00e3o - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2023\/04\/27\/dana-planeja-quadruplicar-crescimento-no-mercado-de-reposicao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dana planeja quadruplicar crescimento no mercado de reposi\u00e7\u00e3o - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"AutoInd\u00fastria &nbsp; A Dana tem plano ambicioso de impulsionar presen\u00e7a no mercado de reposi\u00e7\u00e3o. Chamado de 2x+2x, a estrat\u00e9gia coloca como meta quadruplicar o faturamento da empresa no mercado de reposi\u00e7\u00e3o na Am\u00e9rica do Sul at\u00e9 2025. &nbsp; A companhia considera como base 2019, ano no qual reconsolida atua\u00e7\u00e3o no after market, reiniciada em 2017,\u2026 Leia mais \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dana.com.br\/canaldana\/2023\/04\/27\/dana-planeja-quadruplicar-crescimento-no-mercado-de-reposicao\/\" \/>\n<meta property=\"og:site_name\" content=\"Canal Dana\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-27T11:49:08+00:00\" \/>\n<meta name=\"author\" content=\"Canal Dana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Canal Dana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2023\\\/04\\\/27\\\/dana-planeja-quadruplicar-crescimento-no-mercado-de-reposicao\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2023\\\/04\\\/27\\\/dana-planeja-quadruplicar-crescimento-no-mercado-de-reposicao\\\/\"},\"author\":{\"name\":\"Canal Dana\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#\\\/schema\\\/person\\\/3c21f22f56fcf3bc46b94bc60ea4fef6\"},\"headline\":\"Dana planeja quadruplicar crescimento no mercado de reposi\u00e7\u00e3o\",\"datePublished\":\"2023-04-27T11:49:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2023\\\/04\\\/27\\\/dana-planeja-quadruplicar-crescimento-no-mercado-de-reposicao\\\/\"},\"wordCount\":322,\"articleSection\":[\"Destaques\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2023\\\/04\\\/27\\\/dana-planeja-quadruplicar-crescimento-no-mercado-de-reposicao\\\/\",\"url\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2023\\\/04\\\/27\\\/dana-planeja-quadruplicar-crescimento-no-mercado-de-reposicao\\\/\",\"name\":\"Dana planeja quadruplicar crescimento no mercado de reposi\u00e7\u00e3o - Canal Dana\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#website\"},\"datePublished\":\"2023-04-27T11:49:08+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#\\\/schema\\\/person\\\/3c21f22f56fcf3bc46b94bc60ea4fef6\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2023\\\/04\\\/27\\\/dana-planeja-quadruplicar-crescimento-no-mercado-de-reposicao\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2023\\\/04\\\/27\\\/dana-planeja-quadruplicar-crescimento-no-mercado-de-reposicao\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2023\\\/04\\\/27\\\/dana-planeja-quadruplicar-crescimento-no-mercado-de-reposicao\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Destaques\",\"item\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/destaques\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Dana planeja quadruplicar crescimento no mercado de reposi\u00e7\u00e3o\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#website\",\"url\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/\",\"name\":\"Canal Dana\",\"description\":\"Informativo com as principais not\u00edcias da ind\u00fastria automotiva\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#\\\/schema\\\/person\\\/3c21f22f56fcf3bc46b94bc60ea4fef6\",\"name\":\"Canal Dana\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/420aaf9278582877d9018637c6817617705899d2858d7572ef0fe59a6b6454b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/420aaf9278582877d9018637c6817617705899d2858d7572ef0fe59a6b6454b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/420aaf9278582877d9018637c6817617705899d2858d7572ef0fe59a6b6454b4?s=96&d=mm&r=g\",\"caption\":\"Canal Dana\"},\"url\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/author\\\/cdeditor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dana planeja quadruplicar crescimento no mercado de reposi\u00e7\u00e3o - Canal Dana","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dana.com.br\/canaldana\/2023\/04\/27\/dana-planeja-quadruplicar-crescimento-no-mercado-de-reposicao\/","og_locale":"pt_BR","og_type":"article","og_title":"Dana planeja quadruplicar crescimento no mercado de reposi\u00e7\u00e3o - Canal Dana","og_description":"AutoInd\u00fastria &nbsp; A Dana tem plano ambicioso de impulsionar presen\u00e7a no mercado de reposi\u00e7\u00e3o. Chamado de 2x+2x, a estrat\u00e9gia coloca como meta quadruplicar o faturamento da empresa no mercado de reposi\u00e7\u00e3o na Am\u00e9rica do Sul at\u00e9 2025. &nbsp; A companhia considera como base 2019, ano no qual reconsolida atua\u00e7\u00e3o no after market, reiniciada em 2017,\u2026 Leia mais \u00bb","og_url":"https:\/\/dana.com.br\/canaldana\/2023\/04\/27\/dana-planeja-quadruplicar-crescimento-no-mercado-de-reposicao\/","og_site_name":"Canal Dana","article_published_time":"2023-04-27T11:49:08+00:00","author":"Canal Dana","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Canal Dana","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dana.com.br\/canaldana\/2023\/04\/27\/dana-planeja-quadruplicar-crescimento-no-mercado-de-reposicao\/#article","isPartOf":{"@id":"https:\/\/dana.com.br\/canaldana\/2023\/04\/27\/dana-planeja-quadruplicar-crescimento-no-mercado-de-reposicao\/"},"author":{"name":"Canal Dana","@id":"https:\/\/dana.com.br\/canaldana\/#\/schema\/person\/3c21f22f56fcf3bc46b94bc60ea4fef6"},"headline":"Dana planeja quadruplicar crescimento no mercado de reposi\u00e7\u00e3o","datePublished":"2023-04-27T11:49:08+00:00","mainEntityOfPage":{"@id":"https:\/\/dana.com.br\/canaldana\/2023\/04\/27\/dana-planeja-quadruplicar-crescimento-no-mercado-de-reposicao\/"},"wordCount":322,"articleSection":["Destaques"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/dana.com.br\/canaldana\/2023\/04\/27\/dana-planeja-quadruplicar-crescimento-no-mercado-de-reposicao\/","url":"https:\/\/dana.com.br\/canaldana\/2023\/04\/27\/dana-planeja-quadruplicar-crescimento-no-mercado-de-reposicao\/","name":"Dana planeja quadruplicar crescimento no mercado de reposi\u00e7\u00e3o - Canal Dana","isPartOf":{"@id":"https:\/\/dana.com.br\/canaldana\/#website"},"datePublished":"2023-04-27T11:49:08+00:00","author":{"@id":"https:\/\/dana.com.br\/canaldana\/#\/schema\/person\/3c21f22f56fcf3bc46b94bc60ea4fef6"},"breadcrumb":{"@id":"https:\/\/dana.com.br\/canaldana\/2023\/04\/27\/dana-planeja-quadruplicar-crescimento-no-mercado-de-reposicao\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dana.com.br\/canaldana\/2023\/04\/27\/dana-planeja-quadruplicar-crescimento-no-mercado-de-reposicao\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dana.com.br\/canaldana\/2023\/04\/27\/dana-planeja-quadruplicar-crescimento-no-mercado-de-reposicao\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dana.com.br\/canaldana\/"},{"@type":"ListItem","position":2,"name":"Destaques","item":"https:\/\/dana.com.br\/canaldana\/destaques\/"},{"@type":"ListItem","position":3,"name":"Dana planeja quadruplicar crescimento no mercado de reposi\u00e7\u00e3o"}]},{"@type":"WebSite","@id":"https:\/\/dana.com.br\/canaldana\/#website","url":"https:\/\/dana.com.br\/canaldana\/","name":"Canal Dana","description":"Informativo com as principais not\u00edcias da ind\u00fastria automotiva","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dana.com.br\/canaldana\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/dana.com.br\/canaldana\/#\/schema\/person\/3c21f22f56fcf3bc46b94bc60ea4fef6","name":"Canal Dana","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/420aaf9278582877d9018637c6817617705899d2858d7572ef0fe59a6b6454b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/420aaf9278582877d9018637c6817617705899d2858d7572ef0fe59a6b6454b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/420aaf9278582877d9018637c6817617705899d2858d7572ef0fe59a6b6454b4?s=96&d=mm&r=g","caption":"Canal Dana"},"url":"https:\/\/dana.com.br\/canaldana\/author\/cdeditor\/"}]}},"_links":{"self":[{"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/posts\/65244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/comments?post=65244"}],"version-history":[{"count":0,"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/posts\/65244\/revisions"}],"wp:attachment":[{"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/media?parent=65244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/categories?post=65244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/tags?post=65244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}