{"id":65168,"date":"2023-04-25T08:25:45","date_gmt":"2023-04-25T11:25:45","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=65168"},"modified":"2023-04-25T08:25:45","modified_gmt":"2023-04-25T11:25:45","slug":"jlr-poe-fim-a-cultuada-marca-land-rover","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2023\/04\/25\/jlr-poe-fim-a-cultuada-marca-land-rover\/","title":{"rendered":"JLR p\u00f5e fim \u00e0 cultuada marca Land Rover"},"content":{"rendered":"<p><em>AutoInd\u00fastria<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>A Jaguar Land Rover tomou uma dr\u00e1stica decis\u00e3o na semana passada: encerrar a tradicional\u00edssima e cultuada marca Land Rover. O grupo, agora oficialmente chamado de JLR, trabalhar\u00e1 daqui por diante com quatro marcas: Range Rover, Defender, Discovery &#8211; at\u00e9 ent\u00e3o modelos da pr\u00f3pria Land Rover -, al\u00e9m da Jaguar.<\/p>\n<p>&nbsp;<\/p>\n<p>A decis\u00e3o de colocar um ponto final na trajet\u00f3ria de mais de oito d\u00e9cadas de um nome hist\u00f3rico da ind\u00fastria automobil\u00edstica foi discretamente revelada em meio ao detalhamento, por parte de Adrian Mardel, CEO da JLR, do plano de eletrifica\u00e7\u00e3o que pretende fazer da empresa uma fabricante exclusiva de carros el\u00e9tricos de luxo el\u00e9tricos at\u00e9 2030.<\/p>\n<p>&nbsp;<\/p>\n<p>Para isso, dentre outras medidas, a f\u00e1brica de Halewood, no Reino Unido, passar\u00e1 por ampla reforma para se dedicar integralmente \u00e0 EMA, arquitetura originalmente criada para ve\u00edculos h\u00edbridos e agora transformada para puramente el\u00e9trica. Ela ser\u00e1 a base de SUVs de m\u00e9dio porte de pr\u00f3xima gera\u00e7\u00e3o.<\/p>\n<p>&nbsp;<\/p>\n<p>Para montar as novas gera\u00e7\u00f5es das agora marcas herdeiras da finada Land Rover, a unidade passar\u00e1 por adequa\u00e7\u00f5es que fazem parte do pacote de investimentos do grupo rumo \u00e0 eletrifica\u00e7\u00e3o e descarboniza\u00e7\u00e3o de cerca de 15 bilh\u00f5es de libras, quase R$ 95 bilh\u00f5es, previsto para os pr\u00f3ximos cinco anos.<\/p>\n<p>&nbsp;<\/p>\n<p>O primeiro produto da futura linha el\u00e9trica da JLR ser\u00e1 representante da Range Rover, com lan\u00e7amento confirmado para 2025.<\/p>\n<p>&nbsp;<\/p>\n<p>A JLR tamb\u00e9m anunciou que tr\u00eas novos Jaguar. Um deles, o\u00a0 GT de 4 portas constru\u00eddo em Solihull, em West Midlands, tamb\u00e9m no Reino Unido e constru\u00eddo em arquitetura exclusiva, a JEA, deve debutar tamb\u00e9m em 2025.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cCom o Range Rover, o SUV de luxo el\u00e9trico, dispon\u00edvel para pr\u00e9-encomenda ainda este ano, e o primeiro dos tr\u00eas modelos Jaguar reimaginados el\u00e9tricos a serem lan\u00e7ados em 2025, estamos entrando em uma nova era \u201c, afirmou Gerry Mcgovern, diretor de cria\u00e7\u00e3o da JLR. (AutoInd\u00fastria)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AutoInd\u00fastria &nbsp; A Jaguar Land Rover tomou uma dr\u00e1stica decis\u00e3o na semana passada: encerrar a tradicional\u00edssima e cultuada marca Land Rover. O grupo, agora oficialmente chamado de JLR, trabalhar\u00e1 daqui por diante com quatro marcas: Range Rover, Defender, Discovery &#8211; at\u00e9 ent\u00e3o modelos da pr\u00f3pria Land Rover -, al\u00e9m da Jaguar. &nbsp; A decis\u00e3o de\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2023\/04\/25\/jlr-poe-fim-a-cultuada-marca-land-rover\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-65168","post","type-post","status-publish","format-standard","hentry","category-mercado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JLR p\u00f5e fim \u00e0 cultuada marca Land Rover - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2023\/04\/25\/jlr-poe-fim-a-cultuada-marca-land-rover\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JLR p\u00f5e fim \u00e0 cultuada marca Land Rover - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"AutoInd\u00fastria &nbsp; A Jaguar Land Rover tomou uma dr\u00e1stica decis\u00e3o na semana passada: encerrar a tradicional\u00edssima e cultuada marca Land Rover. O grupo, agora oficialmente chamado de JLR, trabalhar\u00e1 daqui por diante com quatro marcas: Range Rover, Defender, Discovery &#8211; at\u00e9 ent\u00e3o modelos da pr\u00f3pria Land Rover -, al\u00e9m da Jaguar. &nbsp; A decis\u00e3o de\u2026 Leia mais \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dana.com.br\/canaldana\/2023\/04\/25\/jlr-poe-fim-a-cultuada-marca-land-rover\/\" \/>\n<meta property=\"og:site_name\" content=\"Canal Dana\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-25T11:25:45+00:00\" \/>\n<meta name=\"author\" content=\"Canal Dana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Canal Dana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2023\\\/04\\\/25\\\/jlr-poe-fim-a-cultuada-marca-land-rover\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2023\\\/04\\\/25\\\/jlr-poe-fim-a-cultuada-marca-land-rover\\\/\"},\"author\":{\"name\":\"Canal Dana\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#\\\/schema\\\/person\\\/3c21f22f56fcf3bc46b94bc60ea4fef6\"},\"headline\":\"JLR p\u00f5e fim \u00e0 cultuada marca Land Rover\",\"datePublished\":\"2023-04-25T11:25:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2023\\\/04\\\/25\\\/jlr-poe-fim-a-cultuada-marca-land-rover\\\/\"},\"wordCount\":353,\"articleSection\":[\"Mercado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2023\\\/04\\\/25\\\/jlr-poe-fim-a-cultuada-marca-land-rover\\\/\",\"url\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2023\\\/04\\\/25\\\/jlr-poe-fim-a-cultuada-marca-land-rover\\\/\",\"name\":\"JLR p\u00f5e fim \u00e0 cultuada marca Land Rover - 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