{"id":64099,"date":"2023-03-01T08:10:17","date_gmt":"2023-03-01T11:10:17","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=64099"},"modified":"2023-03-01T08:11:09","modified_gmt":"2023-03-01T11:11:09","slug":"64099","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2023\/03\/01\/64099\/","title":{"rendered":"Land Rover abre as portas de sua f\u00e1brica no Brasil a clientes e f\u00e3s"},"content":{"rendered":"

O Estado de S. Paulo <\/em><\/p>\n

 <\/p>\n

A Jaguar Land Rover passa a oferecer no Brasil um programa de visitas \u00e0 f\u00e1brica de Itatiaia (RJ), onde s\u00e3o feitos os Land Rover Evoque e Discovery Sport. O Jornal do Carro esteve no primeiro grupo a participar da nova atra\u00e7\u00e3o, juntamente com nove clientes.<\/p>\n

 <\/p>\n

Eles eram parte dos compradores das 10 unidades destinadas ao Pa\u00eds do Land Rover Defender 75th. O SUV celebra os 75 anos da marca brit\u00e2nica e foi vendido aqui em outubro de 2022 por R$ 819.950.<\/p>\n

 <\/p>\n

A visita come\u00e7ou pelo pr\u00e9dio onde fica a \u00e1rea de marketing da empresa. V\u00eddeos sobre os 75 anos da Land Rover mostram tamb\u00e9m as fases do desenvolvimento do Defender.<\/p>\n

 <\/p>\n

Em seguida, fomos conhecer a linha de produ\u00e7\u00e3o. Neste ano, v\u00e3o ser feitas pouco mais de 5 mil unidades. Tamb\u00e9m vimos de perto a s\u00e9rie especial do Defender, que \u00e9 importada.<\/p>\n

 <\/p>\n

Por fim, visitamos a \u00e1rea onde \u00e9 feita a inspe\u00e7\u00e3o visual e t\u00e1til dos ve\u00edculos, al\u00e9m da de lavagem com alta press\u00e3o, para testar a veda\u00e7\u00e3o, e de abastecimento. Fomos guiados pelo CEO da Jaguar Land Rover do Brasil, Jo\u00e3o de Oliveira.<\/p>\n

 <\/p>\n

Ele fez a entrega dos Defender 75th aos nove compradores. \u201cA ideia \u00e9 mostrar nossa excel\u00eancia tamb\u00e9m na fabrica\u00e7\u00e3o e ampliar o v\u00ednculo emocional com os clientes\u201d, diz.<\/p>\n

 <\/p>\n

Cada Defender tinha uma placa com o nome do comprador. Todos receberam uma caixa com certificados de autenticidade da s\u00e9rie e de aprova\u00e7\u00e3o na inspe\u00e7\u00e3o, al\u00e9m das chaves. Eles dirigiram seus carros at\u00e9 o \u201cbatismo\u201d, feito com \u00e1gua esguichada por uma mangueira de combate a inc\u00eandios.<\/p>\n

 <\/p>\n

Por\u00e9m, ningu\u00e9m p\u00f4de voltar para casa com o novo SUV. Segundo a marca, a documenta\u00e7\u00e3o n\u00e3o estava pronta. Por\u00e9m, a ideia \u00e9 resolver isso para as pr\u00f3ximas entregas.<\/p>\n

 <\/p>\n

Conforme a JLR, a planta tem alto n\u00edvel de solu\u00e7\u00f5es sustent\u00e1veis de produ\u00e7\u00e3o, o que reduz os custos. Por\u00e9m, opera bem abaixo da capacidade. Segundo a empresa, seria poss\u00edvel fazer 26 mil carros por ano.<\/p>\n

 <\/p>\n

Restauro<\/strong><\/p>\n

 <\/p>\n

Tamb\u00e9m visitamos a oficina de restaura\u00e7\u00e3o, inaugurada em 2021. L\u00e1, \u00e9 poss\u00edvel reformar completamente carros mais velhos, mantendo todas as caracter\u00edsticas originais. Segundo a empresa, h\u00e1 cinco tipos de restaura\u00e7\u00e3o.<\/p>\n

 <\/p>\n

Ou seja: mec\u00e2nica b\u00e1sica, t\u00e9cnica, funilaria, chassi e revitaliza\u00e7\u00e3o com pe\u00e7as originais. Al\u00e9m disso, h\u00e1 v\u00e1rias possibilidades de customiza\u00e7\u00e3o.<\/p>\n

 <\/p>\n

Al\u00e9m de revisar e restaurar cl\u00e1ssicos como S\u00e9rie 1, Defender e Range Rover, por exemplo, a oficina da f\u00e1brica tamb\u00e9m reforma carros mais modernos. Nos pr\u00f3ximos dois anos, passar\u00e1 a atender as linhas Discovery e Freelander.<\/p>\n

 <\/p>\n

Com isso, a ideia \u00e9 ampliar a oferta de pe\u00e7as e certificados de autenticidade para mais clientes. Atualmente, a espera pelo servi\u00e7o de restaura\u00e7\u00e3o \u00e9 de cerca de um ano. (O Estado de S. Paulo\/Eugenio Brito)<\/p>\n","protected":false},"excerpt":{"rendered":"

O Estado de S. Paulo   A Jaguar Land Rover passa a oferecer no Brasil um programa de visitas \u00e0 f\u00e1brica de Itatiaia (RJ), onde s\u00e3o feitos os Land Rover Evoque e Discovery Sport. O Jornal do Carro esteve no primeiro grupo a participar da nova atra\u00e7\u00e3o, juntamente com nove clientes.   Eles eram parte\u2026 Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-64099","post","type-post","status-publish","format-standard","hentry","category-destaques"],"acf":[],"yoast_head":"\nLand Rover abre as portas de sua f\u00e1brica no Brasil a clientes e f\u00e3s - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2023\/03\/01\/64099\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Land Rover abre as portas de sua f\u00e1brica no Brasil a clientes e f\u00e3s - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"O Estado de S. Paulo   A Jaguar Land Rover passa a oferecer no Brasil um programa de visitas \u00e0 f\u00e1brica de Itatiaia (RJ), onde s\u00e3o feitos os Land Rover Evoque e Discovery Sport. 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