{"id":60256,"date":"2022-08-12T09:06:30","date_gmt":"2022-08-12T12:06:30","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=60256"},"modified":"2022-08-12T09:06:30","modified_gmt":"2022-08-12T12:06:30","slug":"volkswagen-tera-atracoes-interativas-no-rock-in-rio-2022","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2022\/08\/12\/volkswagen-tera-atracoes-interativas-no-rock-in-rio-2022\/","title":{"rendered":"Volkswagen ter\u00e1 atra\u00e7\u00f5es interativas no Rock in Rio 2022"},"content":{"rendered":"<p><em>Portal Carsughi <\/em><\/p>\n<p>&nbsp;<\/p>\n<p>N\u00e3o \u00e9 como no Big Brother Brasil, n\u00e3o h\u00e1 confinamento, mas h\u00e1 de se ter divers\u00e3o e intera\u00e7\u00e3o com o p\u00fablico. A Casa Volkswagen \u00e9 a forma que a montadora criou para marcar sua presen\u00e7a em diferentes espa\u00e7os durante o Rock in Rio 2022. A marca ter\u00e1 um estande pr\u00f3prio interativo de tr\u00eas andares de 450 metros quadrados e localiza\u00e7\u00e3o privilegiada pr\u00f3xima ao Palco Mundo.<\/p>\n<p>&nbsp;<\/p>\n<p>A Volkswagen ser\u00e1 patrocinadora e carro oficial do Rock in Rio Brasil 2022 \u2013 maior festival de m\u00fasica e entretenimento do mundo \u2013 e co-patrocinadora do Palco Sunset.<\/p>\n<p>&nbsp;<\/p>\n<p>Pr\u00f3ximo \u00e0 Cidade do Rock, a Casa Volkswagen ser\u00e1 o ponto de encontro para todos os convidados da marca e a\u00e7\u00f5es com a imprensa, que contar\u00e1 com exposi\u00e7\u00e3o de produtos, como a fam\u00edlia SUVW, que inclui Nivus, T-Cross e Taos, e o primeiro SUV el\u00e9trico da marca, o ID.4.<\/p>\n<p>&nbsp;<\/p>\n<p>Na Casa Volkswagen, al\u00e9m do ID.4 e do VW Nivus, haver\u00e1 um espa\u00e7o dedicado ao Way To Zero, estrat\u00e9gia que visa neutralizar as emiss\u00f5es de CO2 at\u00e9 2050. Neste plano de descarboniza\u00e7\u00e3o da empresa, modelos el\u00e9tricos v\u00e3o se juntar no futuro aos modelos h\u00edbridos e flex com etanol na regi\u00e3o.<\/p>\n<p>&nbsp;<\/p>\n<p>A empresa tamb\u00e9m conta com um espa\u00e7o na \u00e1rea VIP do Rock in Rio que tamb\u00e9m ter\u00e1 exposto o ID.4.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cPatrocinar um festival como o Rock in Rio Brasil 2022 \u00e9 impactar positivamente o p\u00fablico que queremos dialogar. Vamos ativar nossa marca alinhada \u00e0 Nossa Volkswagen, ou seja, muito mais moderna, vibrante e humana. Isso estar\u00e1 refletido no layout e na experi\u00eancia que vamos promover, detalha Roger Corassa, vice-presidente de Vendas &amp; Marketing da Volkswagen do Brasil. (Portal Carsughi\/Wandick Donett)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Portal Carsughi &nbsp; N\u00e3o \u00e9 como no Big Brother Brasil, n\u00e3o h\u00e1 confinamento, mas h\u00e1 de se ter divers\u00e3o e intera\u00e7\u00e3o com o p\u00fablico. A Casa Volkswagen \u00e9 a forma que a montadora criou para marcar sua presen\u00e7a em diferentes espa\u00e7os durante o Rock in Rio 2022. A marca ter\u00e1 um estande pr\u00f3prio interativo de\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2022\/08\/12\/volkswagen-tera-atracoes-interativas-no-rock-in-rio-2022\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-60256","post","type-post","status-publish","format-standard","hentry","category-mercado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Volkswagen ter\u00e1 atra\u00e7\u00f5es interativas no Rock in Rio 2022 - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2022\/08\/12\/volkswagen-tera-atracoes-interativas-no-rock-in-rio-2022\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volkswagen ter\u00e1 atra\u00e7\u00f5es interativas no Rock in Rio 2022 - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"Portal Carsughi &nbsp; N\u00e3o \u00e9 como no Big Brother Brasil, n\u00e3o h\u00e1 confinamento, mas h\u00e1 de se ter divers\u00e3o e intera\u00e7\u00e3o com o p\u00fablico. 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