{"id":56809,"date":"2022-03-11T08:59:44","date_gmt":"2022-03-11T11:59:44","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=56809"},"modified":"2022-03-11T08:59:44","modified_gmt":"2022-03-11T11:59:44","slug":"gwm-brasil-anuncia-luis-guidorzi-como-head-de-marketing","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2022\/03\/11\/gwm-brasil-anuncia-luis-guidorzi-como-head-de-marketing\/","title":{"rendered":"GWM Brasil anuncia Luis Guidorzi como Head de Marketing"},"content":{"rendered":"<p><em>Frota &amp; Cia <\/em><\/p>\n<p>&nbsp;<\/p>\n<p>A GWM Brasil anuncia Luis Fernando Guidorzi como Head de Marketing e do Brand Tank. Ele reportar\u00e1 ao CCO (Chief Commercial Officer) da montadora no pa\u00eds, Oswaldo Ramos. O executivo ser\u00e1 respons\u00e1vel por planejar e coordenar o lan\u00e7amento da futura marca de SUVs off-road de luxo h\u00edbridos. A linha de modelos da GWM ser\u00e1 composta ainda por mais duas marcas, tamb\u00e9m exclusivamente eletrificadas: a Haval vai se concentrar nos SUVs on-road e a Poer ser\u00e1 especializada em picapes.<\/p>\n<p>&nbsp;<\/p>\n<p>O profissional possui conhecimento do mercado de SUVs e de ve\u00edculos premium, adquirido em \u00e1reas como Marketing, Digital, Growth, Vendas, Produto e Relacionamento com o Cliente. Ele j\u00e1 trabalhou na Jaguar Land Rover, onde liderou a \u00e1rea de Marketing e Comunica\u00e7\u00e3o para o Brasil e Am\u00e9rica Latina, e com as marcas Jeep, Dodge, Chrysler e RAM, quando ocupou o posto de S\u00eanior General Marketing Manager da FCA\/Stellantis para o Brasil e Am\u00e9rica Latina.<\/p>\n<p>&nbsp;<\/p>\n<p>Guidorzi \u00e9 formado em Marketing e Comunica\u00e7\u00e3o pela FAAP (Funda\u00e7\u00e3o Armando \u00c1lvares Penteado) e p\u00f3s-graduado em Business e Inova\u00e7\u00e3o pela Universidade de Stanford. Ele tamb\u00e9m \u00e9 coach de Design Thinking e Negocia\u00e7\u00e3o da Stanford Graduate School of Business, na Calif\u00f3rnia (EUA).<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cCome\u00e7amos a escrever uma nova hist\u00f3ria no mercado automotivo e de mobilidade que certamente vai transformar essas ind\u00fastrias no Brasil. Estamos muito otimistas com o trabalho que vem sendo feito em todas as \u00e1reas e com os produtos que estamos desenvolvendo exclusivamente para o p\u00fablico brasileiro. Energia limpa, tecnologia e conectividade estar\u00e3o presentes n\u00e3o s\u00f3 em nossos produtos e em nossas campanhas, mas tamb\u00e9m em nossa alma. O amanh\u00e3 est\u00e1 chegando e estamos prontos para conquistar os cora\u00e7\u00f5es dos brasileiros\u201d, diz Luis Fernando Guidorzi. (Frota &amp; Cia\/Priscila Ferreira)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Frota &amp; Cia &nbsp; A GWM Brasil anuncia Luis Fernando Guidorzi como Head de Marketing e do Brand Tank. Ele reportar\u00e1 ao CCO (Chief Commercial Officer) da montadora no pa\u00eds, Oswaldo Ramos. O executivo ser\u00e1 respons\u00e1vel por planejar e coordenar o lan\u00e7amento da futura marca de SUVs off-road de luxo h\u00edbridos. A linha de modelos\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2022\/03\/11\/gwm-brasil-anuncia-luis-guidorzi-como-head-de-marketing\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-56809","post","type-post","status-publish","format-standard","hentry","category-executivos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GWM Brasil anuncia Luis Guidorzi como Head de Marketing - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2022\/03\/11\/gwm-brasil-anuncia-luis-guidorzi-como-head-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GWM Brasil anuncia Luis Guidorzi como Head de Marketing - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"Frota &amp; Cia &nbsp; A GWM Brasil anuncia Luis Fernando Guidorzi como Head de Marketing e do Brand Tank. Ele reportar\u00e1 ao CCO (Chief Commercial Officer) da montadora no pa\u00eds, Oswaldo Ramos. O executivo ser\u00e1 respons\u00e1vel por planejar e coordenar o lan\u00e7amento da futura marca de SUVs off-road de luxo h\u00edbridos. 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