{"id":56384,"date":"2022-02-22T08:28:29","date_gmt":"2022-02-22T11:28:29","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=56384"},"modified":"2022-02-23T10:58:30","modified_gmt":"2022-02-23T13:58:30","slug":"roque-reis-assume-segmento-de-construcao-da-cnh-industrial","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2022\/02\/22\/roque-reis-assume-segmento-de-construcao-da-cnh-industrial\/","title":{"rendered":"Roque Reis assume segmento de constru\u00e7\u00e3o da CNH Industrial"},"content":{"rendered":"<p><em>AutoInd\u00fastria<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>A CNH Industrial acaba de anunciar uma nova estrutura para o segmento de constru\u00e7\u00e3o, que re\u00fane as marcas Case Construction Equipment e New Holland Construction e passa a ser liderada, a partir de agora, por Roque Reis, , que antes ocupava essa posi\u00e7\u00e3o na Case.<\/p>\n<p>&nbsp;<\/p>\n<p>A decis\u00e3o de ter um executivo \u00fanico para representar as duas marcas ligadas \u00e0 constru\u00e7\u00e3o \u00e9 parte da estrat\u00e9gia da CNH Industrial de fortalecer e impulsionar os neg\u00f3cios por \u00e1rea de atua\u00e7\u00e3o. Desde o in\u00edcio deste ano, o grupo deixou de englobar a Iveco e a FPT Industrial, passando a ser uma empresa exclusivamente dos segmentos de agricultura e constru\u00e7\u00e3o.<\/p>\n<p>&nbsp;<\/p>\n<p>De acordo com nota divulgada pela CNH Industrial nesta segunda-feira, 21, o posto antes ocupado por Roque Reis, na Case, foi assumido por Carlos Fran\u00e7a.<\/p>\n<p>&nbsp;<\/p>\n<p>Paula Ara\u00fajo, por sua vez, segue como respons\u00e1vel pela New Holland Construction, cargo que vem exercendo desde 2019. Ambos respondem ao novo l\u00edder do segmento de constru\u00e7\u00e3o da companhia, Roque Reis, que alinha os trabalhos com o presidente da CNH Industrial para a Am\u00e9rica Latina, Vilmar Fistarol.<\/p>\n<p>&nbsp;<\/p>\n<p>No caso da \u00e1rea agr\u00edcola, representada pela New Holland Agriculture e pela Case IH,, a lideran\u00e7a segue nas m\u00e3os do presidente da CNH Industrial para a Am\u00e9rica Latina e membro do SLT, o board diretivo global da companhia, Vilmar Fistarol. Rafael Miotto e Christian Gonzalez continuam \u00e0 frente das duas marcas, respectivamente.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Larga experi\u00eancia<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>A empresa destaca, em seu comunicado sobre as mudan\u00e7as, que todos os executivos que comp\u00f5em o bra\u00e7o de constru\u00e7\u00e3o no grupo t\u00eam carreira s\u00f3lida no segmento e anos de dedica\u00e7\u00e3o \u00e0s marcas. Economista pela Universidade S\u00e3o Judas Tadeu, Roque Reis est\u00e1 h\u00e1 mais de 27 anos na Case, onde ocupou os cargos de controller e diretor comercial no Brasil e Mercosul.<\/p>\n<p>&nbsp;<\/p>\n<p>O novo respons\u00e1vel pela Case entrou na companhia em 2002, como estagi\u00e1rio. Formado em Administra\u00e7\u00e3o com habilita\u00e7\u00e3o em Com\u00e9rcio Exterior pela UNA, com MBA em Marketing pela Funda\u00e7\u00e3o Dom Cabral, Carlos Fran\u00e7a atuou em diferentes \u00e1reas, sendo analista e gerente de marketing, supervisor regional de vendas e gerente comercial<\/p>\n<p>&nbsp;<\/p>\n<p>Paula Ara\u00fajo \u00e9 graduada em administra\u00e7\u00e3o com habilita\u00e7\u00e3o em com\u00e9rcio exterior e especializa\u00e7\u00f5es em gest\u00e3o de projetos e gest\u00e3o estrat\u00e9gica em marketing. Entrou na CNH Industrial em 2003 e desde 2005 est\u00e1 na New Holland Construction, onde ocupou v\u00e1rias fun\u00e7\u00f5es, incluindo \u00e1reas como intelig\u00eancia de mercado, desenvolvimento de rede, marketing e vendas e p\u00f3s-vendas. Foi gerente de marketing para a Am\u00e9rica Latina e tamb\u00e9m gerente de vendas na Argentina. (AutoInd\u00fastria)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AutoInd\u00fastria &nbsp; A CNH Industrial acaba de anunciar uma nova estrutura para o segmento de constru\u00e7\u00e3o, que re\u00fane as marcas Case Construction Equipment e New Holland Construction e passa a ser liderada, a partir de agora, por Roque Reis, , que antes ocupava essa posi\u00e7\u00e3o na Case. &nbsp; A decis\u00e3o de ter um executivo \u00fanico\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2022\/02\/22\/roque-reis-assume-segmento-de-construcao-da-cnh-industrial\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-56384","post","type-post","status-publish","format-standard","hentry","category-executivos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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