{"id":54056,"date":"2021-11-05T08:31:22","date_gmt":"2021-11-05T11:31:22","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=54056"},"modified":"2021-11-05T08:31:22","modified_gmt":"2021-11-05T11:31:22","slug":"o-novo-peugeot-308-e-premiado-no-german-car-of-the-year-2022","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2021\/11\/05\/o-novo-peugeot-308-e-premiado-no-german-car-of-the-year-2022\/","title":{"rendered":"O novo Peugeot 308 \u00e9 premiado no German Car Of the Year 2022"},"content":{"rendered":"

Revista Torque<\/em><\/p>\n

 <\/p>\n

No dia 26 de outubro de 2021, o j\u00fari do German Car of The Year (GCOTY) deu ao novo Peugeot 308 a vit\u00f3ria na categoria Compact (ve\u00edculos cujo pre\u00e7o de venda das vers\u00f5es de entrada de mercado n\u00e3o excede 25 000 \u20ac com todos os impostos inclu\u00eddos), escolhido entre 11 concorrentes de 9 fabricantes. O j\u00fari apreciou a estrat\u00e9gia Power of Choice desenvolvida pela Peugeot: os clientes s\u00e3o livres de escolher entre as motoriza\u00e7\u00f5es a gasolina, a Diesel e dois h\u00edbridos recarreg\u00e1veis. Os outros argumentos que pesaram a favor do modelo s\u00e3o a moderna tecnologia do novo 308, incluindo o i-Cockpit\u00ae digital personaliz\u00e1vel, bem como o design atraente com o novo logo da marca. Na Alemanha, o pre\u00e7o de entrada do novo Peugeot 308 na vers\u00e3o de acabamento Active Pack \u00e9 23 200 \u20ac com todos os impostos inclu\u00eddos, com o motor a gasolina PureTech 110 cv. O novo hatch do Le\u00e3o j\u00e1 nasce sob bons ausp\u00edcios, assim como seu predecessor, que recebeu in\u00fameros pr\u00eamios, incluindo o Car of the Year 2014.<\/p>\n

 <\/p>\n

O German Car of The Year (GCOTY)<\/strong><\/p>\n

 <\/p>\n

Em 26 de outubro, o novo Peugeot 308 ganhou o GCOTY 2022 na categoria Compact, que re\u00fane os carros com pre\u00e7o mais acess\u00edvel. Cinco categorias foram recompensadas: Compact (<25 k\u20ac), Premium (> 25 k\u20ac), Luxury (> 50 k\u20ac), New Energies e Performance. Os crit\u00e9rios de premia\u00e7\u00e3o escolhidos s\u00e3o a relev\u00e2ncia dos modelos no mercado, bem como seu grau de inova\u00e7\u00e3o. Um dos ganhadores levar\u00e1 o pr\u00eamio GCOTY de todas as categorias, que ser\u00e1 anunciado no pr\u00f3ximo dia 25 de novembro. Trata-se de um dos pr\u00eamios mais cobi\u00e7ados da ind\u00fastria automotiva. Sem nenhum v\u00ednculo com editoras, montadoras ou sal\u00f5es, o GCOTY \u00e9 atribu\u00eddo por um j\u00fari internacional de 20 jornalistas da m\u00eddia especializada, em sua maioria baseados na Alemanha ou num pa\u00eds de l\u00edngua alem\u00e3.<\/p>\n

 <\/p>\n

\u201c\u00c9 o primeiro pr\u00eamio recebido por esta nova gera\u00e7\u00e3o do Peugeot 308. Ficamos muito orgulhosos com a vit\u00f3ria do 308 na categoria Compact na Alemanha. Nosso muito obrigado ao j\u00fari do German COTY e a toda a equipe da Peugeot. Este sucesso mostra que estamos no caminho certo com nossa estrat\u00e9gia Power of Choice e que estamos ampliando nossa mobilidade el\u00e9trica. Com o novo Peugeot 308, j\u00e1 eletrificamos 80% de nossa gama de produtos\u201d, declarou Haico van der Luyt, Diretor da Peugeot na Alemanha.<\/p>\n

 <\/p>\n

O novo Peugeot 308 expressa a nova identidade da marca <\/strong><\/p>\n

 <\/p>\n

O novo Peugeot 308 \u00e9 o primeiro ve\u00edculo de s\u00e9rie que ostenta o novo logotipo, s\u00edmbolo da nova identidade da marca do Le\u00e3o. A conforma\u00e7\u00e3o das luzes com tecnologia full-LED expressa a assinatura visual da marca, vertical na dianteira e com tr\u00eas garras na traseira.<\/p>\n

 <\/p>\n

As ajudas \u00e0 condu\u00e7\u00e3o contam com o melhor n\u00edvel de tecnologia, como a c\u00e2mera traseira, o sistema de alerta de colis\u00e3o, o detector de pontos cegos com alcance de 75 metros, a assist\u00eancia \u00e0 frenagem de emerg\u00eancia e o sistema ativo de manuten\u00e7\u00e3o na faixa de rodagem com corre\u00e7\u00e3o no volante da trajet\u00f3ria, uma garantia de seguran\u00e7a suplementar para a condu\u00e7\u00e3o.<\/p>\n

 <\/p>\n

O Peugeot i-Cockpit\u00ae (volante pequeno, painel de instrumentos elevado, tela sens\u00edvel ao toque) ficou ainda mais moderno no novo 308, que tamb\u00e9m conta com um sistema de infotenimento intuitivo e conectado. O i-Connect Advanced facilita a navega\u00e7\u00e3o na tela, como num smartphone, e a teclas digitais i-Toggles s\u00e3o personaliz\u00e1veis.<\/p>\n

 <\/p>\n

Em linha com a estrat\u00e9gia Power of Choice, o novo Peugeot 308 existe em duas vers\u00f5es de motoriza\u00e7\u00e3o a gasolina h\u00edbrida recarreg\u00e1vel, de 180 e 225 cv, e tamb\u00e9m com motores de combust\u00e3o interna a gasolina e a Diesel. Uma vers\u00e3o 100% el\u00e9trica estar\u00e1 dispon\u00edvel em 2023.<\/p>\n

 <\/p>\n

Encontre mais informa\u00e7\u00f5es sobre o pr\u00eamio GCOTY no site https:\/\/www.gcoty.de\/<\/a> (Revista Torque)<\/p>\n","protected":false},"excerpt":{"rendered":"

Revista Torque   No dia 26 de outubro de 2021, o j\u00fari do German Car of The Year (GCOTY) deu ao novo Peugeot 308 a vit\u00f3ria na categoria Compact (ve\u00edculos cujo pre\u00e7o de venda das vers\u00f5es de entrada de mercado n\u00e3o excede 25 000 \u20ac com todos os impostos inclu\u00eddos), escolhido entre 11 concorrentes de\u2026 Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[74],"tags":[],"class_list":["post-54056","post","type-post","status-publish","format-standard","hentry","category-premios"],"acf":[],"yoast_head":"\nO novo Peugeot 308 \u00e9 premiado no German Car Of the Year 2022 - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2021\/11\/05\/o-novo-peugeot-308-e-premiado-no-german-car-of-the-year-2022\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O novo Peugeot 308 \u00e9 premiado no German Car Of the Year 2022 - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"Revista Torque   No dia 26 de outubro de 2021, o j\u00fari do German Car of The Year (GCOTY) deu ao novo Peugeot 308 a vit\u00f3ria na categoria Compact (ve\u00edculos cujo pre\u00e7o de venda das vers\u00f5es de entrada de mercado n\u00e3o excede 25 000 \u20ac com todos os impostos inclu\u00eddos), escolhido entre 11 concorrentes de\u2026 Leia mais \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dana.com.br\/canaldana\/2021\/11\/05\/o-novo-peugeot-308-e-premiado-no-german-car-of-the-year-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Canal Dana\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-05T11:31:22+00:00\" \/>\n<meta name=\"author\" content=\"Canal Dana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Canal Dana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2021\\\/11\\\/05\\\/o-novo-peugeot-308-e-premiado-no-german-car-of-the-year-2022\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2021\\\/11\\\/05\\\/o-novo-peugeot-308-e-premiado-no-german-car-of-the-year-2022\\\/\"},\"author\":{\"name\":\"Canal Dana\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#\\\/schema\\\/person\\\/3c21f22f56fcf3bc46b94bc60ea4fef6\"},\"headline\":\"O novo Peugeot 308 \u00e9 premiado no German Car Of the Year 2022\",\"datePublished\":\"2021-11-05T11:31:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2021\\\/11\\\/05\\\/o-novo-peugeot-308-e-premiado-no-german-car-of-the-year-2022\\\/\"},\"wordCount\":677,\"articleSection\":[\"Pr\u00eamios\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2021\\\/11\\\/05\\\/o-novo-peugeot-308-e-premiado-no-german-car-of-the-year-2022\\\/\",\"url\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2021\\\/11\\\/05\\\/o-novo-peugeot-308-e-premiado-no-german-car-of-the-year-2022\\\/\",\"name\":\"O novo Peugeot 308 \u00e9 premiado no German Car Of the Year 2022 - Canal Dana\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#website\"},\"datePublished\":\"2021-11-05T11:31:22+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#\\\/schema\\\/person\\\/3c21f22f56fcf3bc46b94bc60ea4fef6\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2021\\\/11\\\/05\\\/o-novo-peugeot-308-e-premiado-no-german-car-of-the-year-2022\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2021\\\/11\\\/05\\\/o-novo-peugeot-308-e-premiado-no-german-car-of-the-year-2022\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2021\\\/11\\\/05\\\/o-novo-peugeot-308-e-premiado-no-german-car-of-the-year-2022\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pr\u00eamios\",\"item\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/premios\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"O novo Peugeot 308 \u00e9 premiado no German Car Of the Year 2022\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#website\",\"url\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/\",\"name\":\"Canal Dana\",\"description\":\"Informativo com as principais not\u00edcias da ind\u00fastria automotiva\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#\\\/schema\\\/person\\\/3c21f22f56fcf3bc46b94bc60ea4fef6\",\"name\":\"Canal Dana\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/420aaf9278582877d9018637c6817617705899d2858d7572ef0fe59a6b6454b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/420aaf9278582877d9018637c6817617705899d2858d7572ef0fe59a6b6454b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/420aaf9278582877d9018637c6817617705899d2858d7572ef0fe59a6b6454b4?s=96&d=mm&r=g\",\"caption\":\"Canal Dana\"},\"url\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/author\\\/cdeditor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"O novo Peugeot 308 \u00e9 premiado no German Car Of the Year 2022 - Canal Dana","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dana.com.br\/canaldana\/2021\/11\/05\/o-novo-peugeot-308-e-premiado-no-german-car-of-the-year-2022\/","og_locale":"pt_BR","og_type":"article","og_title":"O novo Peugeot 308 \u00e9 premiado no German Car Of the Year 2022 - Canal Dana","og_description":"Revista Torque   No dia 26 de outubro de 2021, o j\u00fari do German Car of The Year (GCOTY) deu ao novo Peugeot 308 a vit\u00f3ria na categoria Compact (ve\u00edculos cujo pre\u00e7o de venda das vers\u00f5es de entrada de mercado n\u00e3o excede 25 000 \u20ac com todos os impostos inclu\u00eddos), escolhido entre 11 concorrentes de\u2026 Leia mais \u00bb","og_url":"https:\/\/dana.com.br\/canaldana\/2021\/11\/05\/o-novo-peugeot-308-e-premiado-no-german-car-of-the-year-2022\/","og_site_name":"Canal Dana","article_published_time":"2021-11-05T11:31:22+00:00","author":"Canal Dana","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Canal Dana","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dana.com.br\/canaldana\/2021\/11\/05\/o-novo-peugeot-308-e-premiado-no-german-car-of-the-year-2022\/#article","isPartOf":{"@id":"https:\/\/dana.com.br\/canaldana\/2021\/11\/05\/o-novo-peugeot-308-e-premiado-no-german-car-of-the-year-2022\/"},"author":{"name":"Canal Dana","@id":"https:\/\/dana.com.br\/canaldana\/#\/schema\/person\/3c21f22f56fcf3bc46b94bc60ea4fef6"},"headline":"O novo Peugeot 308 \u00e9 premiado no German Car Of the Year 2022","datePublished":"2021-11-05T11:31:22+00:00","mainEntityOfPage":{"@id":"https:\/\/dana.com.br\/canaldana\/2021\/11\/05\/o-novo-peugeot-308-e-premiado-no-german-car-of-the-year-2022\/"},"wordCount":677,"articleSection":["Pr\u00eamios"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/dana.com.br\/canaldana\/2021\/11\/05\/o-novo-peugeot-308-e-premiado-no-german-car-of-the-year-2022\/","url":"https:\/\/dana.com.br\/canaldana\/2021\/11\/05\/o-novo-peugeot-308-e-premiado-no-german-car-of-the-year-2022\/","name":"O novo Peugeot 308 \u00e9 premiado no German Car Of the Year 2022 - Canal Dana","isPartOf":{"@id":"https:\/\/dana.com.br\/canaldana\/#website"},"datePublished":"2021-11-05T11:31:22+00:00","author":{"@id":"https:\/\/dana.com.br\/canaldana\/#\/schema\/person\/3c21f22f56fcf3bc46b94bc60ea4fef6"},"breadcrumb":{"@id":"https:\/\/dana.com.br\/canaldana\/2021\/11\/05\/o-novo-peugeot-308-e-premiado-no-german-car-of-the-year-2022\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dana.com.br\/canaldana\/2021\/11\/05\/o-novo-peugeot-308-e-premiado-no-german-car-of-the-year-2022\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dana.com.br\/canaldana\/2021\/11\/05\/o-novo-peugeot-308-e-premiado-no-german-car-of-the-year-2022\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dana.com.br\/canaldana\/"},{"@type":"ListItem","position":2,"name":"Pr\u00eamios","item":"https:\/\/dana.com.br\/canaldana\/premios\/"},{"@type":"ListItem","position":3,"name":"O novo Peugeot 308 \u00e9 premiado no German Car Of the Year 2022"}]},{"@type":"WebSite","@id":"https:\/\/dana.com.br\/canaldana\/#website","url":"https:\/\/dana.com.br\/canaldana\/","name":"Canal Dana","description":"Informativo com as principais not\u00edcias da ind\u00fastria automotiva","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dana.com.br\/canaldana\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/dana.com.br\/canaldana\/#\/schema\/person\/3c21f22f56fcf3bc46b94bc60ea4fef6","name":"Canal Dana","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/420aaf9278582877d9018637c6817617705899d2858d7572ef0fe59a6b6454b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/420aaf9278582877d9018637c6817617705899d2858d7572ef0fe59a6b6454b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/420aaf9278582877d9018637c6817617705899d2858d7572ef0fe59a6b6454b4?s=96&d=mm&r=g","caption":"Canal Dana"},"url":"https:\/\/dana.com.br\/canaldana\/author\/cdeditor\/"}]}},"_links":{"self":[{"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/posts\/54056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/comments?post=54056"}],"version-history":[{"count":0,"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/posts\/54056\/revisions"}],"wp:attachment":[{"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/media?parent=54056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/categories?post=54056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/tags?post=54056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}