{"id":49885,"date":"2021-05-05T08:11:36","date_gmt":"2021-05-05T11:11:36","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=49885"},"modified":"2021-05-05T08:11:36","modified_gmt":"2021-05-05T11:11:36","slug":"goodyear-lanca-nova-linha-goodyear-wrangler-fortitude-ht-para-suvs-e-pick-ups","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2021\/05\/05\/goodyear-lanca-nova-linha-goodyear-wrangler-fortitude-ht-para-suvs-e-pick-ups\/","title":{"rendered":"Goodyear lan\u00e7a nova linha Goodyear Wrangler Fortitude HT para SUVs e Pick-Ups"},"content":{"rendered":"<p><em>EDMotors<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>A Goodyear, uma das maiores fabricantes de pneus do mundo e refer\u00eancia em termos de inova\u00e7\u00e3o, anuncia para o mercado brasileiro sua nova linha de pneus para SUVs e Pick-Ups, a Wrangler Fortitude HT. O lan\u00e7amento \u00e9 uma evolu\u00e7\u00e3o da linha Wrangler SUV, trazendo maior quilometragem e economia de combust\u00edvel que seu antecessor por meio de diversas tecnologias desenvolvidas pela Goodyear.<\/p>\n<p>&nbsp;<\/p>\n<p>A nova linha vem para atender ao crescimento do segmento de SUVs e Pick-Ups no Brasil, cujo interesse dos consumidores tem tend\u00eancia de se manter em alta no pa\u00eds neste e nos pr\u00f3ximos anos. Apenas no primeiro trimestre de 2021, por exemplo, esses modelos representaram 37,2% dos emplacamentos, de acordo com dados da Anfavea (Associa\u00e7\u00e3o Nacional dos Fabricantes de Ve\u00edculos Automotores). Os novos pneus, que estar\u00e3o dispon\u00edveis nas revendedoras e no e-commerce Goodyear a partir deste m\u00eas, ser\u00e3o majoritariamente para ve\u00edculos equipados com rodas a partir de Aro 16.<\/p>\n<p>&nbsp;<\/p>\n<p>No mercado brasileiro, a linha conta com 17 medidas dos Aros 15 a 18, garantindo uma cobertura mais ampla para o segmento. \u201cIdentificamos os atributos mais valorizados pelos consumidores do segmento de SUVs e Pick-Ups, que s\u00e3o maior quilometragem e economia de combust\u00edvel, e trabalhamos no desenvolvimento do novo Wrangler Fortitude HT com uma constru\u00e7\u00e3o otimizada e um footprint, que \u00e9 a \u201cpegada\u201d do pneu no solo, diferenciado, fazendo com que ele consiga ter uma excelente durabilidade. Al\u00e9m disso, foram utilizados novos compostos em sua banda de rodagem que proporcionam melhor resist\u00eancia ao rolamento e, consequentemente, maior economia de combust\u00edvel em compara\u00e7\u00e3o com seu antecessor.\u201d, destaca Gabriel Corr\u00eaa, Gerente de Produto \u2013 Pneus Passeio da Goodyear.<\/p>\n<p>&nbsp;<\/p>\n<p>Para chegar a esses resultados, a Goodyear construiu diferentes prot\u00f3tipos utilizando compostos e constru\u00e7\u00f5es, al\u00e9m de realizar diversos testes a fim de entregar o melhor produto aos consumidores. Quando testado comparando-o com seu antecessor, o novo Wrangler Fortitude HT entrega maior quilometragem, maior economia de combust\u00edvel, menor dist\u00e2ncia de frenagem e melhor dirigibilidade no molhado, atendendo \u00e0s necessidades dos consumidores deste segmento. \u201cOs testes realizados em nosso campo de provas comprovaram que o Wrangler Fortitude HT \u00e9 um produto diferenciado e que atende exatamente \u00e0s demandas dos consumidores de SUVs e Pick-Ups, que v\u00eam crescendo e ganhando cada vez mais import\u00e2ncia no Brasil.\u201d, completa Corr\u00eaa. (EDMotors)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EDMotors &nbsp; A Goodyear, uma das maiores fabricantes de pneus do mundo e refer\u00eancia em termos de inova\u00e7\u00e3o, anuncia para o mercado brasileiro sua nova linha de pneus para SUVs e Pick-Ups, a Wrangler Fortitude HT. O lan\u00e7amento \u00e9 uma evolu\u00e7\u00e3o da linha Wrangler SUV, trazendo maior quilometragem e economia de combust\u00edvel que seu antecessor\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2021\/05\/05\/goodyear-lanca-nova-linha-goodyear-wrangler-fortitude-ht-para-suvs-e-pick-ups\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-49885","post","type-post","status-publish","format-standard","hentry","category-mercado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Goodyear lan\u00e7a nova linha Goodyear Wrangler Fortitude HT para SUVs e Pick-Ups - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2021\/05\/05\/goodyear-lanca-nova-linha-goodyear-wrangler-fortitude-ht-para-suvs-e-pick-ups\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goodyear lan\u00e7a nova linha Goodyear Wrangler Fortitude HT para SUVs e Pick-Ups - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"EDMotors &nbsp; A Goodyear, uma das maiores fabricantes de pneus do mundo e refer\u00eancia em termos de inova\u00e7\u00e3o, anuncia para o mercado brasileiro sua nova linha de pneus para SUVs e Pick-Ups, a Wrangler Fortitude HT. O lan\u00e7amento \u00e9 uma evolu\u00e7\u00e3o da linha Wrangler SUV, trazendo maior quilometragem e economia de combust\u00edvel que seu antecessor\u2026 Leia mais \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dana.com.br\/canaldana\/2021\/05\/05\/goodyear-lanca-nova-linha-goodyear-wrangler-fortitude-ht-para-suvs-e-pick-ups\/\" \/>\n<meta property=\"og:site_name\" content=\"Canal Dana\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-05T11:11:36+00:00\" \/>\n<meta name=\"author\" content=\"Canal Dana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Canal Dana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2021\\\/05\\\/05\\\/goodyear-lanca-nova-linha-goodyear-wrangler-fortitude-ht-para-suvs-e-pick-ups\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2021\\\/05\\\/05\\\/goodyear-lanca-nova-linha-goodyear-wrangler-fortitude-ht-para-suvs-e-pick-ups\\\/\"},\"author\":{\"name\":\"Canal Dana\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#\\\/schema\\\/person\\\/3c21f22f56fcf3bc46b94bc60ea4fef6\"},\"headline\":\"Goodyear lan\u00e7a nova linha Goodyear Wrangler Fortitude HT para SUVs e Pick-Ups\",\"datePublished\":\"2021-05-05T11:11:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2021\\\/05\\\/05\\\/goodyear-lanca-nova-linha-goodyear-wrangler-fortitude-ht-para-suvs-e-pick-ups\\\/\"},\"wordCount\":411,\"articleSection\":[\"Mercado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2021\\\/05\\\/05\\\/goodyear-lanca-nova-linha-goodyear-wrangler-fortitude-ht-para-suvs-e-pick-ups\\\/\",\"url\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2021\\\/05\\\/05\\\/goodyear-lanca-nova-linha-goodyear-wrangler-fortitude-ht-para-suvs-e-pick-ups\\\/\",\"name\":\"Goodyear lan\u00e7a nova linha Goodyear Wrangler Fortitude HT para SUVs e Pick-Ups - 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