{"id":47154,"date":"2021-01-07T08:55:33","date_gmt":"2021-01-07T11:55:33","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=47154"},"modified":"2021-01-07T08:55:33","modified_gmt":"2021-01-07T11:55:33","slug":"ford-ranger-conquista-recorde-historico-de-participacao-nas-picapes-em-2020","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2021\/01\/07\/ford-ranger-conquista-recorde-historico-de-participacao-nas-picapes-em-2020\/","title":{"rendered":"Ford Ranger conquista recorde hist\u00f3rico de participa\u00e7\u00e3o nas picapes em 2020"},"content":{"rendered":"

Motor Mais<\/em><\/p>\n

 <\/p>\n

A Ford Ranger foi a picape m\u00e9dia que mais ganhou participa\u00e7\u00e3o de mercado entre as l\u00edderes do segmento em 2020, com um crescimento de 10%, ou 1,7 ponto percentual a mais que 2019, fechando o ano com o recorde hist\u00f3rico de 18,5% das vendas.<\/p>\n

 <\/p>\n

Como principais destaques, a picape da Ford consolidou a sua lideran\u00e7a nas s\u00e9ries intermedi\u00e1rias, onde avan\u00e7ou de 30,8% para 32% com as vers\u00f5es 2.2 XLS. E ganhou espa\u00e7o tamb\u00e9m nas vers\u00f5es de topo, nas quais passou de 16,2% para 17,2% com os modelos XLT e Limited.<\/p>\n

 <\/p>\n

O sucesso de vendas veio acompanhado ainda de importantes reconhecimentos por parte dos clientes e da m\u00eddia especializada, que deram vit\u00f3ria \u00e0 Ranger em diferentes pr\u00eamios, comparativos e pesquisas de satisfa\u00e7\u00e3o.<\/p>\n

 <\/p>\n

\u201cEsse crescimento de vendas da Ranger \u00e9 reflexo direto das melhorias do produto, que a fazem ser considerada hoje a picape mais robusta, com o melhor desempenho off-road e as tecnologias de assist\u00eancia mais avan\u00e7adas da categoria\u201d, diz Fabrizzia Borsari, gerente de Picapes da Ford.<\/p>\n

 <\/p>\n

Segundo ela, vendo de uma perspectiva mais ampla, a Ranger praticamente dobrou a sua participa\u00e7\u00e3o no segmento desde o lan\u00e7amento da nova vers\u00e3o global em 2012, com um crescimento de 97%.<\/p>\n

 <\/p>\n

Em 2019, a picape teve outra renova\u00e7\u00e3o. Al\u00e9m de introduzir uma nova suspens\u00e3o e outros aprimoramentos, tornou-se a pioneira a oferecer tecnologias como sistema de frenagem aut\u00f4noma com detec\u00e7\u00e3o de pedestres, reconhecimento de sinais de tr\u00e2nsito, piloto autom\u00e1tico adaptativo e sistema de perman\u00eancia em faixa.<\/p>\n

 <\/p>\n

Em 2020, a linha lan\u00e7ou a Ranger Storm, nova vers\u00e3o off-road com uma combina\u00e7\u00e3o \u00fanica de desempenho, estilo, equipamentos e pre\u00e7o que tamb\u00e9m foi muito bem recebida pelo mercado. (Motor Mais)<\/p>\n","protected":false},"excerpt":{"rendered":"

Motor Mais   A Ford Ranger foi a picape m\u00e9dia que mais ganhou participa\u00e7\u00e3o de mercado entre as l\u00edderes do segmento em 2020, com um crescimento de 10%, ou 1,7 ponto percentual a mais que 2019, fechando o ano com o recorde hist\u00f3rico de 18,5% das vendas.   Como principais destaques, a picape da Ford\u2026 Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-47154","post","type-post","status-publish","format-standard","hentry","category-mercado"],"acf":[],"yoast_head":"\nFord Ranger conquista recorde hist\u00f3rico de participa\u00e7\u00e3o nas picapes em 2020 - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2021\/01\/07\/ford-ranger-conquista-recorde-historico-de-participacao-nas-picapes-em-2020\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ford Ranger conquista recorde hist\u00f3rico de participa\u00e7\u00e3o nas picapes em 2020 - 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