{"id":47141,"date":"2021-01-06T08:40:01","date_gmt":"2021-01-06T11:40:01","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=47141"},"modified":"2021-01-06T08:40:01","modified_gmt":"2021-01-06T11:40:01","slug":"lider-em-2020-gm-anuncia-retomada-dos-investimentos","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2021\/01\/06\/lider-em-2020-gm-anuncia-retomada-dos-investimentos\/","title":{"rendered":"L\u00edder em 2020, GM anuncia retomada dos investimentos"},"content":{"rendered":"<p><em>AutoInd\u00fastria<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Apesar da acirrada disputa entre as tr\u00eas gigantes do setor automotivo brasileiro, a General Motors mais uma vez encerrou 2020 na lideran\u00e7a do mercado, com 338,5 mil emplacamentos e 17,4% do mercado. A diferen\u00e7a para a vice-l\u00edder Volkswagen e a Fiat, terceira colocada, foi bem apertada, com menos de 1 ponto porcentual de separando as tr\u00eas marcas.<\/p>\n<p>&nbsp;<\/p>\n<p>A Volkswagen vendeu 327.683 autom\u00f3veis e comerciais leves, com fatia de 16,8%, enquanto a Fiat comercializou 321.836 unidades, respondendo por 16,5% das vendas totais do segmento. A GM conquistou a lideran\u00e7a em 2020 pelo quinto ano consecutivo.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cNum ano em que a sustentabilidade do neg\u00f3cio foi o grande desafio, tamb\u00e9m pela forte desvaloriza\u00e7\u00e3o do real frente ao d\u00f3lar que vem impactando no aumento generalizado dos pre\u00e7os dos carros, a lideran\u00e7a da Chevrolet \u00e9 consequ\u00eancia de uma estrat\u00e9gia vencedora\u201d, comenta Carlos Zarlenga, presidente da GM Am\u00e9rica do Sul, destacando que a marca intensificou o foco no varejo, com ganhos de participa\u00e7\u00e3o sobre os concorrentes.<\/p>\n<p>&nbsp;<\/p>\n<p>O executivo aproveitou a divulga\u00e7\u00e3o do balan\u00e7o das vendas da GM para anunciar a retomada dos investimentos no Pa\u00eds, que foram postergados por causa da pandemia da Covid-19. S\u00f3 no Estado de S\u00e3o Paulo os aportes somam R$ 10 bilh\u00f5es e visa o desenvolvimento e a produ\u00e7\u00e3o de ve\u00edculos in\u00e9ditos, al\u00e9m da amplia\u00e7\u00e3o da oferta de equipamentos como os exclusivos OnStar e o Wi-Fi nativo.<\/p>\n<p>&nbsp;<\/p>\n<p>Al\u00e9m de confirmar a primeira posi\u00e7\u00e3o do Onix hatch no ranking dos ve\u00edculos mais vendidos no Brasil, a GM liderou tamb\u00e9m entre os sed\u00e3s, com o Onix Plus. A empresa tamb\u00e9m destaca a import\u00e2ncia do SUV Tracker para o desempenho da marca em 2020. Com a nova gera\u00e7\u00e3o lan\u00e7ada em mar\u00e7o, o modelo emplacou 49,3 mil unidades, registrando o maior \u00edndice de crescimento do segmento em rela\u00e7\u00e3o a 2019. (AutoInd\u00fastria)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AutoInd\u00fastria &nbsp; Apesar da acirrada disputa entre as tr\u00eas gigantes do setor automotivo brasileiro, a General Motors mais uma vez encerrou 2020 na lideran\u00e7a do mercado, com 338,5 mil emplacamentos e 17,4% do mercado. A diferen\u00e7a para a vice-l\u00edder Volkswagen e a Fiat, terceira colocada, foi bem apertada, com menos de 1 ponto porcentual de\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2021\/01\/06\/lider-em-2020-gm-anuncia-retomada-dos-investimentos\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-47141","post","type-post","status-publish","format-standard","hentry","category-destaques"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u00edder em 2020, GM anuncia retomada dos investimentos - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2021\/01\/06\/lider-em-2020-gm-anuncia-retomada-dos-investimentos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u00edder em 2020, GM anuncia retomada dos investimentos - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"AutoInd\u00fastria &nbsp; Apesar da acirrada disputa entre as tr\u00eas gigantes do setor automotivo brasileiro, a General Motors mais uma vez encerrou 2020 na lideran\u00e7a do mercado, com 338,5 mil emplacamentos e 17,4% do mercado. 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