{"id":46178,"date":"2020-11-13T08:29:32","date_gmt":"2020-11-13T11:29:32","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=46178"},"modified":"2020-11-13T08:29:32","modified_gmt":"2020-11-13T11:29:32","slug":"mercado-reage-e-dunlop-ja-opera-a-plena-carga","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2020\/11\/13\/mercado-reage-e-dunlop-ja-opera-a-plena-carga\/","title":{"rendered":"Mercado reage e Dunlop j\u00e1 opera a plena carga"},"content":{"rendered":"<p><em>AutoInd\u00fastria <\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Apesar das dificuldades deste ano decorrentes da pandemia da Covid-19, a Dunlop manteve seus planos de investimento no Pa\u00eds e acaba de lan\u00e7ar o pneu SP Sport FM800, destinado ao mercado de reposi\u00e7\u00e3o com foco nos segmentos de hatches e sed\u00e3s m\u00e9dios, al\u00e9m de SUVs urbanos.<\/p>\n<p>&nbsp;<\/p>\n<p>A empresa j\u00e1 opera no mesmo ritmo da pr\u00e9-pandemia, produzindo diariamente 18 mil pneus de ve\u00edculos de passeio e mais 1 ml de carga. No auge da pandemia, utilizou medidas de flexibiliza\u00e7\u00e3o trabalhista e manteve intacto seu quadro de funcion\u00e1rios.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cJ\u00e1 estamos operando a plena capacidade faz alguns meses e ainda tentamos buscar os n\u00fameros do ano passado\u201d, comenta Rodrigo Alonso, gerente s\u00eanior de vendas e marketing da Dunlop. \u201cO mercado reagiu bem, est\u00e1 aquecido neste momento e ainda temos um tempo para recuperar vendas antes do t\u00e9rmino do ano\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>Produzido na f\u00e1brica paranaense localizada em Fazenda Rio Grande, o pneu SP Sport FM800 \u2013 com aros de 15? a 17? e 19 medidas dispon\u00edveis \u2013 \u00e9 uma atualiza\u00e7\u00e3o da atual linha de pneus da marca, oferecendo um desempenho at\u00e9 13% melhor em frenagem em piso molhado e 21% a mais de resist\u00eancia ao rolamento, o que garante maior performance e dirigibilidade.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cO lan\u00e7amento do SP Sport FM800 representa um grande passo para a Dunlop no Brasil. Queremos seguir proporcionando seguran\u00e7a e tecnologia aos nossos clientes e a chegada deste novo modelo apenas refor\u00e7a o nosso compromisso de atuar para desenvolver produtos de alta qualidade e com tecnologia de ponta\u201d, destaca Alonso.<\/p>\n<p>&nbsp;<\/p>\n<p>No mesmo contexto dos demais pneus oferecidos pela empresa no Brasil, o novo modelo \u00e9 produzido com a tecnologia TAIYO (Sun) System, sistema de fabrica\u00e7\u00e3o de pneus sem emendas nas partes de borracha, tecnologia que garante produtos mais uniformes e proporciona mais conforto, estabilidade e menor consumo de combust\u00edvel para os clientes.<\/p>\n<p>&nbsp;<\/p>\n<p>Marca do Grupo Sumitomo Rubber Industries, com sede mundial no Jap\u00e3o, a Dunlop n\u00e3o revela participa\u00e7\u00e3o no mercado de reposi\u00e7\u00e3o brasileira e nem no segmento de equipamentos originais. Como opera atualmente a plena capacidade, a empresa n\u00e3o v\u00ea espa\u00e7o para crescer no mercado em 2021.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cInvestimos R$ 1,5 bilh\u00e3o no Pa\u00eds desde 2013 e hoje estamos produzindo a plena capacidade\u201d, lembra Alonso. \u201cEstamos sempre investindo em produtividade, mas no momento o que queremos \u00e9 consolidar nossa posi\u00e7\u00e3o tanto no mercado de pneus de passeio como no de carga\u201d. (AutoInd\u00fastria\/Alzira Rodrigues)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AutoInd\u00fastria &nbsp; Apesar das dificuldades deste ano decorrentes da pandemia da Covid-19, a Dunlop manteve seus planos de investimento no Pa\u00eds e acaba de lan\u00e7ar o pneu SP Sport FM800, destinado ao mercado de reposi\u00e7\u00e3o com foco nos segmentos de hatches e sed\u00e3s m\u00e9dios, al\u00e9m de SUVs urbanos. &nbsp; A empresa j\u00e1 opera no mesmo\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2020\/11\/13\/mercado-reage-e-dunlop-ja-opera-a-plena-carga\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-46178","post","type-post","status-publish","format-standard","hentry","category-mercado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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