{"id":4453,"date":"2015-11-26T08:19:17","date_gmt":"2015-11-26T10:19:17","guid":{"rendered":"http:\/\/dana.com.br\/canaldana\/?p=4453"},"modified":"2015-11-27T08:01:11","modified_gmt":"2015-11-27T10:01:11","slug":"peugeot-da-cambio-automatico-de-graca-para-tentar-reanimar-208","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2015\/11\/26\/peugeot-da-cambio-automatico-de-graca-para-tentar-reanimar-208\/","title":{"rendered":"Peugeot d\u00e1 c\u00e2mbio autom\u00e1tico de gra\u00e7a para tentar reanimar 208"},"content":{"rendered":"<p><em>UOL Carros<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>A Peugeot aposta tudo em a\u00e7\u00f5es agressivas para voltar a atrair clientes no Brasil. Depois de oferecer um &#8220;vale-acess\u00f3rio&#8221; de R$ 5 mil para donos de usados da marca que fizerem a troca pela linha reestilizada do sed\u00e3 408, a fabricante francesa iniciou &#8220;promo\u00e7\u00e3o-rel\u00e2mpago&#8221; para o hatch 208: quem comprar a vers\u00e3o Griffe 1.6, a mais cara da gama, vai levar c\u00e2mbio autom\u00e1tico de gra\u00e7a. Funciona s\u00f3 at\u00e9 o fim de novembro.<\/p>\n<p>&nbsp;<\/p>\n<p>Para tanto, o comprador do 208 Griffe 1.6 vai pagar R$ 59.290 para levar a configura\u00e7\u00e3o Griffe 1.6 equipada com transmiss\u00e3o autom\u00e1tica de quatro velocidades, mesmo pre\u00e7o da vers\u00e3o de topo manual. O desconto \u00e9 de R$ 3.700, j\u00e1 que o valor de tabela da vers\u00e3o autom\u00e1tica fica em R$ 62.990.<\/p>\n<p>&nbsp;<\/p>\n<p>\u00c9 sabido que a marca tem exemplos seguidos de modelos que sofrem para n\u00e3o cair no esquecimento, apesar da boa mec\u00e2nica, visual e equipamentos. \u00c9 o caso do 208. Nem mesmo a estrat\u00e9gia de lan\u00e7ar a linha 2016 com um pacote mais recheado de equipamentos sem alterar pre\u00e7os deu resultado: em vez de subirem para a meta de 1.300 unidades\/m\u00eas, as vendas do compacto ca\u00edram para pouco mais de 800 exemplares em setembro. Em outubro, foi ainda pior: apenas 684 unidades emplacadas, quase metade do que a montadora almejava.<\/p>\n<p>&nbsp;<\/p>\n<p>Atualmente, o 208 Griffe \u00e9 respons\u00e1vel por 25% das vendas. Com a promo\u00e7\u00e3o, a Peugeot tamb\u00e9m espera aumentar esse percentual, j\u00e1 que a vers\u00e3o de topo tamb\u00e9m \u00e9 a mais rent\u00e1vel da gama. Caso a a\u00e7\u00e3o seja bem-sucedida, a fabricante n\u00e3o descarta estend\u00ea-la at\u00e9 o fim do ano. (UOL Carros)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UOL Carros &nbsp; A Peugeot aposta tudo em a\u00e7\u00f5es agressivas para voltar a atrair clientes no Brasil. Depois de oferecer um &#8220;vale-acess\u00f3rio&#8221; de R$ 5 mil para donos de usados da marca que fizerem a troca pela linha reestilizada do sed\u00e3 408, a fabricante francesa iniciou &#8220;promo\u00e7\u00e3o-rel\u00e2mpago&#8221; para o hatch 208: quem comprar a vers\u00e3o\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2015\/11\/26\/peugeot-da-cambio-automatico-de-graca-para-tentar-reanimar-208\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-4453","post","type-post","status-publish","format-standard","hentry","category-mercado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Peugeot d\u00e1 c\u00e2mbio autom\u00e1tico de gra\u00e7a para tentar reanimar 208 - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2015\/11\/26\/peugeot-da-cambio-automatico-de-graca-para-tentar-reanimar-208\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peugeot d\u00e1 c\u00e2mbio autom\u00e1tico de gra\u00e7a para tentar reanimar 208 - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"UOL Carros &nbsp; A Peugeot aposta tudo em a\u00e7\u00f5es agressivas para voltar a atrair clientes no Brasil. Depois de oferecer um &#8220;vale-acess\u00f3rio&#8221; de R$ 5 mil para donos de usados da marca que fizerem a troca pela linha reestilizada do sed\u00e3 408, a fabricante francesa iniciou &#8220;promo\u00e7\u00e3o-rel\u00e2mpago&#8221; para o hatch 208: quem comprar a vers\u00e3o\u2026 Leia mais \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dana.com.br\/canaldana\/2015\/11\/26\/peugeot-da-cambio-automatico-de-graca-para-tentar-reanimar-208\/\" \/>\n<meta property=\"og:site_name\" content=\"Canal Dana\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-26T10:19:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-11-27T10:01:11+00:00\" \/>\n<meta name=\"author\" content=\"Canal Dana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Canal Dana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2015\\\/11\\\/26\\\/peugeot-da-cambio-automatico-de-graca-para-tentar-reanimar-208\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2015\\\/11\\\/26\\\/peugeot-da-cambio-automatico-de-graca-para-tentar-reanimar-208\\\/\"},\"author\":{\"name\":\"Canal Dana\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#\\\/schema\\\/person\\\/3c21f22f56fcf3bc46b94bc60ea4fef6\"},\"headline\":\"Peugeot d\u00e1 c\u00e2mbio autom\u00e1tico de gra\u00e7a para tentar reanimar 208\",\"datePublished\":\"2015-11-26T10:19:17+00:00\",\"dateModified\":\"2015-11-27T10:01:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2015\\\/11\\\/26\\\/peugeot-da-cambio-automatico-de-graca-para-tentar-reanimar-208\\\/\"},\"wordCount\":290,\"articleSection\":[\"Mercado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2015\\\/11\\\/26\\\/peugeot-da-cambio-automatico-de-graca-para-tentar-reanimar-208\\\/\",\"url\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2015\\\/11\\\/26\\\/peugeot-da-cambio-automatico-de-graca-para-tentar-reanimar-208\\\/\",\"name\":\"Peugeot d\u00e1 c\u00e2mbio autom\u00e1tico de gra\u00e7a para tentar reanimar 208 - 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