{"id":44396,"date":"2020-08-25T08:35:49","date_gmt":"2020-08-25T11:35:49","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=44396"},"modified":"2020-08-25T08:35:49","modified_gmt":"2020-08-25T11:35:49","slug":"bright-consulting-propoe-debate-sobre-o-futuro-do-setor","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2020\/08\/25\/bright-consulting-propoe-debate-sobre-o-futuro-do-setor\/","title":{"rendered":"Bright Consulting prop\u00f5e debate sobre o futuro do setor"},"content":{"rendered":"<p><em>AutoInd\u00fastria<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Debater e questionar o futuro da ind\u00fastria automobil\u00edstica brasileira \u00e9 a base do Projeto AutomotiveRestart, lan\u00e7ado nesta segunda-feira, 24, pela Bright Consulting, que coordenou estudos de um grupo de especialistas da \u00e1rea que, ap\u00f3s 12 meses de estudos, produziu uma colet\u00e2nea de 31 artigos que questionam o rumo incerto do setor.<\/p>\n<p>&nbsp;<\/p>\n<p>Os artigos est\u00e3o agrupados em quatro pilares: Entendendo a magnitude da disruptura, com 14 papers, Sustentabilidade e Rota Tecnol\u00f3gica, ambos com quatro an\u00e1lises cada, e O restart da ind\u00fastria automobil\u00edstica, com nove trabalhos. A Bright Consulting vai distribuir, a partir do dia 25 de agosto e por oito semanas consecutivas, quatro artigos por meio de sua Newsletter Experience.<\/p>\n<p>&nbsp;<\/p>\n<p>Ap\u00f3s a distribui\u00e7\u00e3o dos newsletters de cada pilar aos principais executivos da cadeia automotiva brasileira, ser\u00e1 promovido um webinar, a princ\u00edpio em S\u00e3o Paulo. Na impossibilidade de um evento presencial, haver\u00e1 um webinar de fechamento do projeto, com o apoio institucional da ABDI, Ag\u00eancia Brasileira de Desenvolvimento Industrial, Funda\u00e7\u00e3o Vanzolini, Sindipe\u00e7as\/Abipe\u00e7as\u00a0 e \u00danica, Uni\u00e3o da Ind\u00fastria de Cana-de-A\u00e7\u00facar. Tamb\u00e9m haver\u00e1 apoio das empresas Bosch, Brembo, Datagro, GKN Automotive e Umicore.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cA pandemia por Covid-19, declarada no dia 11 de mar\u00e7o \u00faltimo, na realidade s\u00f3 acelerou a reflex\u00e3o sobre as quest\u00f5es cruciais do setor automotivo mundial, mas em especial do Brasil, porque temos uma capacidade instalada de cerca de 5 milh\u00f5es de unidades\/ano, com capacidade ociosa superior a 50%, nenhuma montadora puramente nacional e com forte influ\u00eancia das matrizes em rela\u00e7\u00e3o \u00e0 eletrifica\u00e7\u00e3o veicular\u201d, enfatiza Paulo Cardamone, CSO da Bright Consulting.<\/p>\n<p>&nbsp;<\/p>\n<p>Na sua avalia\u00e7\u00e3o, deveria estar em debate o papel da engenharia automotiva brasileira diante das solu\u00e7\u00f5es nacionais. \u201cAfinal, temos termos uma das matrizes energ\u00e9ticas mais diversificadas do mundo, em especial os biocombust\u00edveis\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>Ricardo Abreu, um dos coordenadores do projeto e consultor-associado da Bright Consulting, diz que o AutomotiveRestart serve de base para saber se o Pa\u00eds quer ou n\u00e3o ter um polo produtivo de autom\u00f3veis. \u201cSe queremos, n\u00e3o podemos aceitar integralmente os projetos de eletrifica\u00e7\u00e3o veicular, e sim orientar o desenvolvimento da propuls\u00e3o veicular no Brasil para a trajet\u00f3ria de migra\u00e7\u00e3o da combust\u00e3o interna para a bioeletrifica\u00e7\u00e3o (h\u00edbrido flex) at\u00e9 a c\u00e9lula de combust\u00edvel. Esta ser\u00e1 a diferen\u00e7a entre sermos motoristas ou passageiros e ainda s\u00f3 importadores de autove\u00edculos\u201d. (AutoInd\u00fastria)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AutoInd\u00fastria &nbsp; Debater e questionar o futuro da ind\u00fastria automobil\u00edstica brasileira \u00e9 a base do Projeto AutomotiveRestart, lan\u00e7ado nesta segunda-feira, 24, pela Bright Consulting, que coordenou estudos de um grupo de especialistas da \u00e1rea que, ap\u00f3s 12 meses de estudos, produziu uma colet\u00e2nea de 31 artigos que questionam o rumo incerto do setor. &nbsp; Os\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2020\/08\/25\/bright-consulting-propoe-debate-sobre-o-futuro-do-setor\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-44396","post","type-post","status-publish","format-standard","hentry","category-mercado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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