{"id":44201,"date":"2020-08-17T09:18:28","date_gmt":"2020-08-17T12:18:28","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=44201"},"modified":"2020-08-17T09:18:28","modified_gmt":"2020-08-17T12:18:28","slug":"lider-entre-as-marcas-premium-bmw-tambem-ultrapassa-peugeot","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2020\/08\/17\/lider-entre-as-marcas-premium-bmw-tambem-ultrapassa-peugeot\/","title":{"rendered":"L\u00edder entre as marcas premium, BMW tamb\u00e9m ultrapassa Peugeot"},"content":{"rendered":"<p><em>AutoInd\u00fastria <\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Seu modelo mais barato custa R$ 200 mil e, ainda assim, ap\u00f3s os sete primeiros meses de 2020, a BMW conseguiu ultrapassar a Peugeot no ranking das marcas mais vendidas no mercado brasileiro, mesmo inclu\u00eddos os comerciais leves da concorrente.<\/p>\n<p>&nbsp;<\/p>\n<p>Com os 1.381 licenciamentos registrados em julho, a montadora alem\u00e3 acumulou 5.978 unidades negociadas no ano e alcan\u00e7ou a 14\u00aa coloca\u00e7\u00e3o por meros 12 ve\u00edculos a mais do que a Peugeot. Contabilizados apenas os carros de passeio, por\u00e9m, a BMW j\u00e1 vinha ocupando a atual 13\u00aa posi\u00e7\u00e3o e a ultrapassagem sobre a marca francesa desde abril.<\/p>\n<p>&nbsp;<\/p>\n<p>O segundo trimestre foi absolutamente diferente para as duas empresas. Enquanto a Peugeot somou apenas 975 autom\u00f3veis de passeio de abril a junho, contra mais de 2,5 mil no primeiro trimestre, a BMW vendeu 2,1 mil unidades, ante 2,5 mil de janeiro a mar\u00e7o.<\/p>\n<p>&nbsp;<\/p>\n<p>As participa\u00e7\u00f5es das duas marcas tamb\u00e9m tiveram comportamento bastante distintos no per\u00edodo marcado por concession\u00e1rias fechadas e produ\u00e7\u00e3o interrompida. Se at\u00e9 mar\u00e7o Peugeot e BMW detinham 0,56 % das vendas, ap\u00f3s sete meses a marca alem\u00e3 avan\u00e7ou para 0,77% enquanto a penetra\u00e7\u00e3o da concorrente ficou estagnada.<\/p>\n<p>&nbsp;<\/p>\n<p>Mais do que coloc\u00e1-la \u00e0 frente de uma marca de volume, os n\u00fameros acumulados de 2020 representam queda de vendas da BMW o ano de cerca 10%, muito inferior \u00e0 m\u00e9dia de 39% registrada pelo mercado de autom\u00f3veis at\u00e9 julho.<\/p>\n<p>&nbsp;<\/p>\n<p>O resultado \u00e9 significativamente melhor ainda do que o das principais concorrentes, que, apesar de tamb\u00e9m registrarem recuos inferiores ao mercado total, t\u00eam varia\u00e7\u00f5es negativas bem mais indigestas.<\/p>\n<p>&nbsp;<\/p>\n<p>A Mercedes-Benz, segunda colocada no segmento atr\u00e1s da BMW, vendeu 5 mil unidades de janeiro a julho, 28% abaixo do que em igual per\u00edodo de 2019. Volvo (3,4 mil) e Audi (3,2 mil) negociaram 25% e 30% ve\u00edculos a menos.<\/p>\n<p>&nbsp;<\/p>\n<p>Pela diferen\u00e7a estabelecida at\u00e9 julho e tamb\u00e9m pelas v\u00e1rias novidades nos showrooms de sua rede, \u00e9 quase certo que a BMW encerrar\u00e1 2020 mais uma vez \u00e0 frente do seleto time das marcas premium, como aconteceu em 2019, quando quebrou a hegemonia da Mercedes-Benz de cinco anos consecutivos. (AutoInd\u00fastria\/George Guimar\u00e3es)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AutoInd\u00fastria &nbsp; Seu modelo mais barato custa R$ 200 mil e, ainda assim, ap\u00f3s os sete primeiros meses de 2020, a BMW conseguiu ultrapassar a Peugeot no ranking das marcas mais vendidas no mercado brasileiro, mesmo inclu\u00eddos os comerciais leves da concorrente. &nbsp; Com os 1.381 licenciamentos registrados em julho, a montadora alem\u00e3 acumulou 5.978\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2020\/08\/17\/lider-entre-as-marcas-premium-bmw-tambem-ultrapassa-peugeot\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-44201","post","type-post","status-publish","format-standard","hentry","category-mercado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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