{"id":4405,"date":"2015-11-25T08:53:18","date_gmt":"2015-11-25T10:53:18","guid":{"rendered":"http:\/\/dana.com.br\/canaldana\/?p=4405"},"modified":"2015-11-25T08:53:18","modified_gmt":"2015-11-25T10:53:18","slug":"dieselgate-e-chance-para-vw-reavaliar-gestao-interna-dizem-analistas","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2015\/11\/25\/dieselgate-e-chance-para-vw-reavaliar-gestao-interna-dizem-analistas\/","title":{"rendered":"Dieselgate \u00e9 chance para VW reavaliar gest\u00e3o interna, dizem analistas"},"content":{"rendered":"<p><em>Carplace<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Apesar das consequ\u00eancias negativas trazidas \u00e0 reputa\u00e7\u00e3o e aos n\u00fameros comerciais da Volkswagen, o esc\u00e2ndalo do \u2018dieselgate\u2019 poder\u00e1 tamb\u00e9m ser usado do forma ben\u00e9fica pela marca. Conforme apontam analistas de mercado europeus, o caso abre uma janela de oportunidades para os dirigentes alem\u00e3es realizarem uma bem-vinda reformula\u00e7\u00e3o na gest\u00e3o interna do grupo. H\u00e1 espa\u00e7o, por exemplo, para mudan\u00e7as no posicionamento de algumas divis\u00f5es e cria\u00e7\u00e3o de uma nova cultura corporativa.<\/p>\n<p>&nbsp;<\/p>\n<p>De acordo com especialistas, o momento \u00e9 oportuno para rever o gigantesco portf\u00f3lio formado por 12 marcas e aproximadamente 300 modelos, al\u00e9m de reconsiderar os planos de investimento multi-anuais que preveem a inje\u00e7\u00e3o de\u00a0 bilh\u00f5es de euros. Al\u00e9m disso, outro ponto cr\u00edtico diz respeito \u00e0s margens de lucro, consideradas inferiores aos ganhos das principais concorrentes. S\u00e3o quest\u00f5es que j\u00e1 vinham sendo alertadas junto \u00e0 Volks h\u00e1 anos e que t\u00eam efeito direto a curto prazo. (Carplace\/Dyogo Fagundes)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carplace &nbsp; Apesar das consequ\u00eancias negativas trazidas \u00e0 reputa\u00e7\u00e3o e aos n\u00fameros comerciais da Volkswagen, o esc\u00e2ndalo do \u2018dieselgate\u2019 poder\u00e1 tamb\u00e9m ser usado do forma ben\u00e9fica pela marca. Conforme apontam analistas de mercado europeus, o caso abre uma janela de oportunidades para os dirigentes alem\u00e3es realizarem uma bem-vinda reformula\u00e7\u00e3o na gest\u00e3o interna do grupo. H\u00e1\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2015\/11\/25\/dieselgate-e-chance-para-vw-reavaliar-gestao-interna-dizem-analistas\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-4405","post","type-post","status-publish","format-standard","hentry","category-mercado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dieselgate \u00e9 chance para VW reavaliar gest\u00e3o interna, dizem analistas - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2015\/11\/25\/dieselgate-e-chance-para-vw-reavaliar-gestao-interna-dizem-analistas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dieselgate \u00e9 chance para VW reavaliar gest\u00e3o interna, dizem analistas - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"Carplace &nbsp; Apesar das consequ\u00eancias negativas trazidas \u00e0 reputa\u00e7\u00e3o e aos n\u00fameros comerciais da Volkswagen, o esc\u00e2ndalo do \u2018dieselgate\u2019 poder\u00e1 tamb\u00e9m ser usado do forma ben\u00e9fica pela marca. Conforme apontam analistas de mercado europeus, o caso abre uma janela de oportunidades para os dirigentes alem\u00e3es realizarem uma bem-vinda reformula\u00e7\u00e3o na gest\u00e3o interna do grupo. 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