{"id":43997,"date":"2020-08-06T09:06:18","date_gmt":"2020-08-06T12:06:18","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=43997"},"modified":"2020-08-06T09:06:18","modified_gmt":"2020-08-06T12:06:18","slug":"daimler-buses-anuncia-novo-chefe-de-marketing","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2020\/08\/06\/daimler-buses-anuncia-novo-chefe-de-marketing\/","title":{"rendered":"Daimler Buses anuncia novo chefe de Marketing"},"content":{"rendered":"<p><em>Folha do ABC<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>No pr\u00f3ximo dia 1\u00b0 de outubro, o atual Head da \u00e1rea de Compliance da Daimler Trucks &amp; Buses, Mirko Sgodda, assumir\u00e1 o posto de chefe da \u00e1rea de Marketing, Vendas e Servi\u00e7os ao Cliente na Daimler Buses. Ele ser\u00e1 o sucessor de Ulrich Bastert, que se aposenta no dia 30 de setembro ap\u00f3s 35 anos de carreira na Daimler.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cEstamos muito felizes com a nova administra\u00e7\u00e3o da \u00e1rea de Marketing, Vendas e Servi\u00e7os ao Cliente da Daimler Buses. Al\u00e9m de possuir ampla experi\u00eancia no setor de ve\u00edculos comerciais, Mirko Sgodda \u00e9 um executivo competente para a posi\u00e7\u00e3o. Nos \u00faltimos anos, aprimorou a organiza\u00e7\u00e3o de Compliance da Daimler Trucks &amp; Buses e por isso conhece muito bem a organiza\u00e7\u00e3o da Empresa\u201d afirma Till Oberw\u00f6rder, chefe mundial da Daimler Buses.<\/p>\n<p>&nbsp;<\/p>\n<p>Mirko come\u00e7ou sua carreira na Daimler em 2002 e, desde ent\u00e3o, atuou em v\u00e1rias fun\u00e7\u00f5es na \u00e1rea de Vendas em todas as marcas do grupo, estando \u00e0 frente de mais de 120 mercados. Entre v\u00e1rias iniciativas, desenvolveu estrat\u00e9gias para a rede de revendas e implementou portf\u00f3lios de servi\u00e7os e produtos para ve\u00edculos comerciais. Foi respons\u00e1vel pelo desenvolvimento da rede de revendas da Daimler Europa Central &amp; Oriental, \u00c1frica e \u00c1sia e atuou na \u00e1rea de Desenvolvimento de Neg\u00f3cios da Mercedes-Benz Retail de Berlim como membro da diretoria executiva. Em 2017, ficou \u00e0 frente do Compliance das unidades de neg\u00f3cios da Daimler Trucks &amp; Buses na divis\u00e3o Integrity &amp; Legal em Stuttgart, onde atua at\u00e9 o momento.<\/p>\n<p>&nbsp;<\/p>\n<p>Ulrich Bastert entrou para o Grupo Daimler em 1985 e passou por v\u00e1rios cargos de lideran\u00e7a no neg\u00f3cio de ve\u00edculos comerciais. Atuou como presidente da ent\u00e3o Daimler Chrysler AG na Rep\u00fablica Checa e como chefe da \u00e1rea de Vendas &amp; Marketing de ve\u00edculos comerciais na Fran\u00e7a. De 2007 a 2015, Bastert chefiou a equipe de Marketing, Vendas e Servi\u00e7os da Mercedes-Benz Truck, sendo respons\u00e1vel pelas vendas de caminh\u00f5es, bem como pela comunica\u00e7\u00e3o e marketing da marca. Em 2015, passou a dirigir os neg\u00f3cios de vendas na Daimler Buses.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cGostaria de agradecer Ulrich Bastert pelas mais de tr\u00eas d\u00e9cadas de sucesso em v\u00e1rias fun\u00e7\u00f5es estrat\u00e9gicas na Daimler Trucks &amp; Buses\u201d, afirma Martin Daum, CEO da Daimler Truck AG. \u201cAl\u00e9m de seus conhecimentos em Vendas, Ulrich \u00e9 um de nossos l\u00edderes mais fortes e, agora, ele est\u00e1 conquistando a merecida aposentadoria. Sua atitude empresarial e orienta\u00e7\u00e3o ao cliente s\u00e3o exemplares. Desejamos a ele tudo de bom para esse novo cap\u00edtulo que inicia em sua vida\u201d. (Folha do ABC)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Folha do ABC &nbsp; No pr\u00f3ximo dia 1\u00b0 de outubro, o atual Head da \u00e1rea de Compliance da Daimler Trucks &amp; Buses, Mirko Sgodda, assumir\u00e1 o posto de chefe da \u00e1rea de Marketing, Vendas e Servi\u00e7os ao Cliente na Daimler Buses. Ele ser\u00e1 o sucessor de Ulrich Bastert, que se aposenta no dia 30 de\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2020\/08\/06\/daimler-buses-anuncia-novo-chefe-de-marketing\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-43997","post","type-post","status-publish","format-standard","hentry","category-mercado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Daimler Buses anuncia novo chefe de Marketing - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2020\/08\/06\/daimler-buses-anuncia-novo-chefe-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daimler Buses anuncia novo chefe de Marketing - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"Folha do ABC &nbsp; No pr\u00f3ximo dia 1\u00b0 de outubro, o atual Head da \u00e1rea de Compliance da Daimler Trucks &amp; Buses, Mirko Sgodda, assumir\u00e1 o posto de chefe da \u00e1rea de Marketing, Vendas e Servi\u00e7os ao Cliente na Daimler Buses. 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