{"id":42727,"date":"2020-06-08T08:20:13","date_gmt":"2020-06-08T11:20:13","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=42727"},"modified":"2020-06-08T08:20:13","modified_gmt":"2020-06-08T11:20:13","slug":"volkswagen-financial-services-apresenta-novo-padrao-visual-da-marca","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2020\/06\/08\/volkswagen-financial-services-apresenta-novo-padrao-visual-da-marca\/","title":{"rendered":"Volkswagen Financial Services apresenta novo padr\u00e3o visual da marca"},"content":{"rendered":"<p><em>Truck Brasil<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>A Volkswagen Financial Services Brasil, maior financeira de montadora do Pa\u00eds, segundo ranking do Banco Central, alinhada \u00e0 estrat\u00e9gia global do Grupo Volkswagen, anuncia a atualiza\u00e7\u00e3o de sua identidade visual comercial. A altera\u00e7\u00e3o espelha a transforma\u00e7\u00e3o do Grupo e sinaliza um marco para a empresa, constitu\u00edda pelo Banco Volkswagen, Cons\u00f3rcio Nacional Volkswagen e Volkswagen Corretora de Seguros.<\/p>\n<p>&nbsp;<\/p>\n<p>A mudan\u00e7a, que inclui uma nova vers\u00e3o do logotipo e uma nova linguagem visual, faz parte do projeto New Brand Design, apresentado no Sal\u00e3o de Frankfurt 2019, na Alemanha.<\/p>\n<p>&nbsp;<\/p>\n<p>A transi\u00e7\u00e3o acontece em diferentes etapas. Neste primeiro momento, foram priorizados os canais digitais e os principais pontos de contato com o cliente final. Para as pr\u00f3ximas entregas, est\u00e3o previstas atualiza\u00e7\u00f5es nas frentes que envolvem a Rede de Concession\u00e1rios Volkswagen e sistemas de uso interno.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cA evolu\u00e7\u00e3o da marca reflete a energia renovada e refor\u00e7a o compromisso que temos com nossos clientes de proporcionarmos experi\u00eancias \u00fanicas, cada vez mais focadas em mobilidade. Este \u00e9 um convite da Volkswagen Financial Services para construirmos juntos novas hist\u00f3rias\u201d, afirma Ricardo Auricchio, superintendente de Marketing da Volkswagen Financial Services Brasil.<\/p>\n<p>&nbsp;<\/p>\n<p>A Volkswagen Financial Services Brasil \u00e9 constitu\u00edda pelo Banco Volkswagen, Cons\u00f3rcio Nacional Volkswagen e Volkswagen Corretora de Seguros. Fundada em 1956, a empresa disp\u00f5e de uma gama de produtos para facilitar o acesso a ve\u00edculos de passeio, comerciais, caminh\u00f5es e \u00f4nibus Volkswagen e MAN Latin America, autom\u00f3veis Audi e motocicletas Ducati. A Volkswagen Financial Services conta com escrit\u00f3rios regionais que atendem mais de 700 concession\u00e1rios das marcas, em todas as regi\u00f5es do Brasil. A institui\u00e7\u00e3o possui uma base de mais de 800 mil clientes ativos no Brasil. Para informa\u00e7\u00f5es adicionais acesse: <a href=\"http:\/\/www.vwfs.com.br\" target=\"_blank\" rel=\"noopener noreferrer\">www.vwfs.com.br<\/a> \/ <a href=\"http:\/\/www.facebook.com\/vwfsbrasil\" target=\"_blank\" rel=\"noopener noreferrer\">www.facebook.com\/vwfsbrasil<\/a> \/ <a href=\"http:\/\/www.twitter.com\/vwfsbrasil\" target=\"_blank\" rel=\"noopener noreferrer\">www.twitter.com\/vwfsbrasil<\/a>. (Truck Brasil)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Truck Brasil &nbsp; A Volkswagen Financial Services Brasil, maior financeira de montadora do Pa\u00eds, segundo ranking do Banco Central, alinhada \u00e0 estrat\u00e9gia global do Grupo Volkswagen, anuncia a atualiza\u00e7\u00e3o de sua identidade visual comercial. A altera\u00e7\u00e3o espelha a transforma\u00e7\u00e3o do Grupo e sinaliza um marco para a empresa, constitu\u00edda pelo Banco Volkswagen, Cons\u00f3rcio Nacional Volkswagen\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2020\/06\/08\/volkswagen-financial-services-apresenta-novo-padrao-visual-da-marca\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-42727","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Volkswagen Financial Services apresenta novo padr\u00e3o visual da marca - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2020\/06\/08\/volkswagen-financial-services-apresenta-novo-padrao-visual-da-marca\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volkswagen Financial Services apresenta novo padr\u00e3o visual da marca - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"Truck Brasil &nbsp; A Volkswagen Financial Services Brasil, maior financeira de montadora do Pa\u00eds, segundo ranking do Banco Central, alinhada \u00e0 estrat\u00e9gia global do Grupo Volkswagen, anuncia a atualiza\u00e7\u00e3o de sua identidade visual comercial. 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