{"id":41073,"date":"2020-03-03T08:24:39","date_gmt":"2020-03-03T11:24:39","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=41073"},"modified":"2020-03-03T08:24:39","modified_gmt":"2020-03-03T11:24:39","slug":"gm-confirma-fim-da-producao-do-cobalt","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2020\/03\/03\/gm-confirma-fim-da-producao-do-cobalt\/","title":{"rendered":"GM confirma fim da produ\u00e7\u00e3o do Cobalt"},"content":{"rendered":"<p><em>AutoInd\u00fastria <\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Como j\u00e1 se especulava desde o final do ano passado, a General Motors decidiu encerrar a produ\u00e7\u00e3o no Brasil do sed\u00e3 compacto Cobalt, que neste primeiro bimestre vendeu apenas 405 unidades, o que representou queda de quase 80% em rela\u00e7\u00e3o \u00e0s 2.130 unidades comercializadas no mesmo per\u00edodo do ano passado.<\/p>\n<p>&nbsp;<\/p>\n<p>Em nota divulgada nesta segunda-feira, 2, a GM informa que as vendas do produto seguem at\u00e9 fim dos estoques. N\u00e3o revela, contudo, quantas unidades encontram-se nos p\u00e1tios da empresa e da rede de concession\u00e1rias Chevrolet. Ao longo de 2019 foram comercializadas pouco mais de 13 mil unidades do Cobalt.<\/p>\n<p>&nbsp;<\/p>\n<p>A montadora justifica a decis\u00e3o de por fim ao sed\u00e3 ao modelo \u00e0 constata\u00e7\u00e3o de uma migra\u00e7\u00e3o dos consumidores de sed\u00e3s compactos da marca para o Onix Plus, modelo lan\u00e7ado em setembro \u201cque oferece alta performance combinada com efici\u00eancia energ\u00e9tica, al\u00e9m de novas tecnologias, como internet a bordo, assistente de estacionamento, seis airbags de s\u00e9rie, al\u00e9m de amplo espa\u00e7o interno\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>Pela classifica\u00e7\u00e3o da Fenabrave, inclusive, o Onix Plus passa a concorrer exatamente no mesmo subsegmento do Onix Plus, o de sed\u00e3s compactos. O antigo Prisma, que foi substitu\u00eddo com a chegada da nova gera\u00e7\u00e3o da fam\u00edlia Onix, competia na faixa de sed\u00e3s pequenos, os de menor custo entre os ve\u00edculos do g\u00eanero.<\/p>\n<p>&nbsp;<\/p>\n<p>Al\u00e9m da quest\u00e3o da canibaliza\u00e7\u00e3o, a sa\u00edda do Cobalt tamb\u00e9m tem o objetivo, segundo fontes do mercado, de abrir espa\u00e7o na f\u00e1brica de S\u00e3o Caetano do Sul, no ABC paulista, para a chegada do novo Tracker, que tem lan\u00e7amento previsto para a pr\u00f3xima semana em S\u00e3o Paulo. Com a nova gera\u00e7\u00e3o a GM certamente espera ampliar participa\u00e7\u00e3o no disputado segmento de SUVs, o que mais cresce no Brasil. (AutoInd\u00fastria\/Alzira Rodrigues)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AutoInd\u00fastria &nbsp; Como j\u00e1 se especulava desde o final do ano passado, a General Motors decidiu encerrar a produ\u00e7\u00e3o no Brasil do sed\u00e3 compacto Cobalt, que neste primeiro bimestre vendeu apenas 405 unidades, o que representou queda de quase 80% em rela\u00e7\u00e3o \u00e0s 2.130 unidades comercializadas no mesmo per\u00edodo do ano passado. &nbsp; Em nota\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2020\/03\/03\/gm-confirma-fim-da-producao-do-cobalt\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-41073","post","type-post","status-publish","format-standard","hentry","category-mercado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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