{"id":40677,"date":"2020-02-14T07:42:36","date_gmt":"2020-02-14T10:42:36","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=40677"},"modified":"2020-02-14T07:42:36","modified_gmt":"2020-02-14T10:42:36","slug":"alto-investimento-em-salao-do-automovel-espanta-industria-automotiva","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2020\/02\/14\/alto-investimento-em-salao-do-automovel-espanta-industria-automotiva\/","title":{"rendered":"Alto investimento em sal\u00e3o do autom\u00f3vel espanta ind\u00fastria automotiva"},"content":{"rendered":"

Portal Exame <\/em><\/p>\n

 <\/p>\n

O Sal\u00e3o do Autom\u00f3vel de S\u00e3o Paulo, maior evento da ind\u00fastria automotiva no Brasil, ser\u00e1 minguado em 2020. Cerca de 14 marcas ficar\u00e3o de fora da exposi\u00e7\u00e3o, entre elas l\u00edderes de mercado, como Chevrolet, Toyota e Hyundai.<\/p>\n

 <\/p>\n

O discurso oficial \u00e9 que o formato est\u00e1 antiquado. Mas a principal raz\u00e3o da desist\u00eancia das montadoras \u00e9 o baixo retorno para um investimento que pode chegar a 15 milh\u00f5es de reais.<\/p>\n

 <\/p>\n

Segundo EXAME apurou, o metro quadrado do estande vazio na exibi\u00e7\u00e3o custa 1.055 reais, valor que sobe para 1.252 considerando uma estrutura de TVs, paredes e salas. A tarifa di\u00e1ria de energia \u00e9 de 104.310 reais.<\/p>\n

 <\/p>\n

A Chevrolet, marca da americana GM, \u00e9 uma das que tradicionalmente ocupam os espa\u00e7os mais nobres do evento e estar\u00e3o ausentes dessa edi\u00e7\u00e3o. \u201cO Sal\u00e3o do Autom\u00f3vel \u00e9 mais uma competi\u00e7\u00e3o da ind\u00fastria, e n\u00e3o queremos competir para saber quem tem o melhor estande. Estamos mais focados em atender \u00e0s necessidades dos clientes\u201d, afirma Hermann Mahnke, diretor executivo de marketing da Chevrolet.<\/p>\n

 <\/p>\n

A montadora deve concentrar esfor\u00e7os no ambiente digital, onde j\u00e1 nascem 25% de suas vendas no varejo. Mahnke diz que o modelo dos sal\u00f5es vem mudando no mundo e que as marcas t\u00eam migrado, por exemplo, para grandes eventos de tecnologia a fim de se aproximar do consumidor. \u201c\u00c9 um caminho sem volta\u201d. (Portal Exame\/Denyse Godoy)<\/p>\n","protected":false},"excerpt":{"rendered":"

Portal Exame   O Sal\u00e3o do Autom\u00f3vel de S\u00e3o Paulo, maior evento da ind\u00fastria automotiva no Brasil, ser\u00e1 minguado em 2020. Cerca de 14 marcas ficar\u00e3o de fora da exposi\u00e7\u00e3o, entre elas l\u00edderes de mercado, como Chevrolet, Toyota e Hyundai.   O discurso oficial \u00e9 que o formato est\u00e1 antiquado. Mas a principal raz\u00e3o da\u2026 Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-40677","post","type-post","status-publish","format-standard","hentry","category-salao-do-automovel-de-sao-paulo-2020"],"acf":[],"yoast_head":"\nAlto investimento em sal\u00e3o do autom\u00f3vel espanta ind\u00fastria automotiva - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2020\/02\/14\/alto-investimento-em-salao-do-automovel-espanta-industria-automotiva\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alto investimento em sal\u00e3o do autom\u00f3vel espanta ind\u00fastria automotiva - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"Portal Exame   O Sal\u00e3o do Autom\u00f3vel de S\u00e3o Paulo, maior evento da ind\u00fastria automotiva no Brasil, ser\u00e1 minguado em 2020. 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