{"id":40542,"date":"2020-02-11T09:17:26","date_gmt":"2020-02-11T12:17:26","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=40542"},"modified":"2020-02-11T09:27:54","modified_gmt":"2020-02-11T12:27:54","slug":"apesar-das-desistencias-reed-confirma-salao-do-automovel","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2020\/02\/11\/apesar-das-desistencias-reed-confirma-salao-do-automovel\/","title":{"rendered":"Apesar das desist\u00eancias, Reed confirma Sal\u00e3o do Autom\u00f3vel"},"content":{"rendered":"<p><em>AutoInd\u00fastria <\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Ap\u00f3s 14 marcas anunciarem a decis\u00e3o de desistir de participar do Sal\u00e3o do Autom\u00f3vel deste ano, a Reed Exhibitions Alcantara Machado, organizadora do evento, divulgou nesta segunda-feira, 10, que a mostra \u201cest\u00e1 atraindo vultuosos investimentos\u201d, buscando, assim, deixar claro que, apesar dos problemas, o projeto para a edi\u00e7\u00e3o 2020 ainda segue firme.<\/p>\n<p>&nbsp;<\/p>\n<p>Programad0 para os dias 12 a 22 de novembro no S\u00e3o Paulo Expo, na capital paulista, o sal\u00e3o, segundo admitem algumas marcas, envolve custos elevados que n\u00e3o se justificam nas novas estrat\u00e9gias de marketing dos fabricantes. Em alguns casos, inclusive, tem sido uma postura mundial, envolvendo sal\u00f5es tradicionais do mundo todo.<\/p>\n<p>&nbsp;<\/p>\n<p>Dentre as marcas que j\u00e1 confirmaram aus\u00eancia na 60\u00aa edi\u00e7\u00e3o do Sal\u00e3o de S\u00e3o Paulo est\u00e1 a l\u00edder General Motors, Toyota, BMW e Hyundai. As \u00faltimas a desistirem foram a Mitsubishi e Suzuki, do Grupo HPE, que foram bem expl\u00edcitas quanto \u00e0 decis\u00e3o de fugir dos altos custos para participa\u00e7\u00e3o na mostra.<\/p>\n<p>&nbsp;<\/p>\n<p>Sem entrar em detalhes quanto \u00e0 quest\u00e3o custo, a organizadora do evento garante que ir\u00e1 introduzir novos conceitos e atra\u00e7\u00f5es no sal\u00e3o deste ano, que ter\u00e1 quatro grandes pilares: evolu\u00e7\u00e3o, tecnologia, mobilidade e entretenimento. \u201cA Reed pretende n\u00e3o s\u00f3 erguer um evento memor\u00e1vel como liderar a renova\u00e7\u00e3o dos sal\u00f5es no mundo\u201d, destaca a empresa em comunicado sobre a edi\u00e7\u00e3o 2020.<\/p>\n<p>&nbsp;<\/p>\n<p>Dentre as novidades, promete criar um aplicativo por meio do qual os expositores poder\u00e3o conectar-se aos visitantes em diferentes formatos. \u201cCada atra\u00e7\u00e3o do evento ter\u00e1 seu conte\u00fado reunido em um QR Code, podendo ser imediatamente capturado pelo smartphone do visitante\u201d, informa a Reed. \u201cMas isso n\u00e3o \u00e9 tudo. O caminho inverso tamb\u00e9m ir\u00e1 existir: cada visitante ter\u00e1 um QR Code em seu pr\u00f3prio ingresso. Quando o cliente manifestar interesse em qualquer produto ou servi\u00e7o (carro, inclusive), ele ser\u00e1 capturado por aquela marca visitada, gerando imediatamente um lead, que seguir\u00e1 diretamente para o expositor\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>Segundo Leandro Lara, diretor de eventos da Reed Exhibitions, essa inova\u00e7\u00e3o vai gerar neg\u00f3cios para todos os expositores, inclusive vendas de carros. \u201cCaber\u00e1 a cada expositor a forma de gerenciar essas vendas com suas respectivas redes de concession\u00e1rias. Estimamos que mais de 500 mil leads sejam gerados durante os 11 dias de evento\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>A proposta \u00e9 fazer com que o Sal\u00e3o do Autom\u00f3vel destaque as novas tecnologias do setor e o futuro da multimobilidade de forma similar ao que ocorre com a feira norte-americana CES (Consumer Electronics Show). \u201cTemos capacidade para ser uma moderna plataforma que re\u00fane todos esses novos avan\u00e7os\u201d, comenta Lara.<\/p>\n<p>&nbsp;<\/p>\n<p>Al\u00e9m das pistas de test-drives, a Reed trabalha com duas marcas para a cria\u00e7\u00e3o de pistas off-roads, com a utilzia\u00e7\u00e3o de uma \u00e1rea pr\u00f3xima \u00e0 S\u00e3o Paulo Expo. Ve\u00edculos el\u00e9tricos e h\u00edbridos tamb\u00e9m ter\u00e3o pistas de test-drives espec\u00edficas, assim como ser\u00e1 definida uma pista espec\u00edfica para demonstra\u00e7\u00f5es de carros aut\u00f4nomos. (AutoInd\u00fastria\/Alzira Rodrigues)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AutoInd\u00fastria &nbsp; Ap\u00f3s 14 marcas anunciarem a decis\u00e3o de desistir de participar do Sal\u00e3o do Autom\u00f3vel deste ano, a Reed Exhibitions Alcantara Machado, organizadora do evento, divulgou nesta segunda-feira, 10, que a mostra \u201cest\u00e1 atraindo vultuosos investimentos\u201d, buscando, assim, deixar claro que, apesar dos problemas, o projeto para a edi\u00e7\u00e3o 2020 ainda segue firme. &nbsp;\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2020\/02\/11\/apesar-das-desistencias-reed-confirma-salao-do-automovel\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-40542","post","type-post","status-publish","format-standard","hentry","category-salao-do-automovel-de-sao-paulo-2020"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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