{"id":39935,"date":"2020-01-17T09:15:09","date_gmt":"2020-01-17T12:15:09","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=39935"},"modified":"2020-01-17T09:15:09","modified_gmt":"2020-01-17T12:15:09","slug":"banco-mercedes-benz-bate-recorde-de-novos-negocios","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2020\/01\/17\/banco-mercedes-benz-bate-recorde-de-novos-negocios\/","title":{"rendered":"Banco Mercedes-Benz bate recorde de novos neg\u00f3cios"},"content":{"rendered":"

AutoInd\u00fastria<\/em><\/p>\n

 <\/p>\n

O Banco Mercedes-Benz obteve em 2019 o melhor resultado de sua hist\u00f3ria no Brasil, com n\u00fameros recordes nas suas \u00e1reas de atua\u00e7\u00e3o. A institui\u00e7\u00e3o alcan\u00e7ou R$ 5,58 bilh\u00f5es em novos neg\u00f3cios, receita 46% superior \u00e0 registrada no ano anterior, e sua carteira atingiu R$ 12,54 bilh\u00f5es, alta de 30% no mesmo comparativo.<\/p>\n

 <\/p>\n

O principal destaque do ano passado ficou por conta do segmento de ve\u00edculos comerciais 0 Km, que abrange caminh\u00f5es, \u00f4nibus e vans e totalizou R$ 4,85 bilh\u00f5es em novos financiamentos, expans\u00e3o de 53% ante os R$ 3,12 bilh\u00f5es no fechamento de 2018, conforme divulgado pelo presidente e CEO da institui\u00e7\u00e3o, Christian Sch\u00fcler (foto), nesta quinta-feira, 16.<\/p>\n

 <\/p>\n

O volume mais expressivo concentrou-se nos financiamentos de caminh\u00f5es, que somaram R$ 2,81 bilh\u00f5es, aumento de 55% sobre 2018 (R$ 1,82 bilh\u00e3o). No caso dos \u00f4nibus esse valor somou R$ 1,75 bilh\u00e3o, evolu\u00e7\u00e3o de 46%. Os neg\u00f3cios relativos a vans foram os que mais cresceram porcentualmente, com 78% de aumento e montante de R$ 295 milh\u00f5es em 2019. J\u00e1 o segmento de autom\u00f3veis somou R$ 290 milh\u00f5es em novos neg\u00f3cios.<\/p>\n

 <\/p>\n

Embora com participa\u00e7\u00e3o ainda baixa, o volume de financiamentos de ve\u00edculos usados cresceu expressivos 90%, atingindo R$ 165 milh\u00f5es no ano passado, ante os R$ 87 milh\u00f5es de 2018. Segundo o Banco Mercedes-Benz, a boa performance deve-se em grande parte devido \u00e0 forte parceria com a SelecTrucks, em que o Banco Mercedes-Benz respondeu pela maior parte dos financiamentos dos caminh\u00f5es comercializados em suas lojas.<\/p>\n

 <\/p>\n

\u201cOs bons resultados obtidos foram impulsionados, dentre outros fatores, pelo crescimento dos segmentos de transporte de gr\u00e3os, cana-de-a\u00e7\u00facar, minera\u00e7\u00e3o, bebidas e com\u00e9rcio eletr\u00f4nico, e s\u00e3o tamb\u00e9m fruto do esfor\u00e7o conjunto entre f\u00e1brica, rede de concession\u00e1rios e banco em atuar com foco total nas necessidades dos clientes, com planos comerciais assertivos e taxas competitivas\u201d, afirma Sch\u00fcler.<\/p>\n

 <\/p>\n

Na Fenatran, por exemplo, o banco lan\u00e7ou o CDC Flexibility para ve\u00edculos comerciais novos e usados, produto pioneiro na \u00e9poca no mercado automotivo nacional, al\u00e9m do CDC Decrescente, com parcelas que v\u00e3o ficando menores a cada m\u00eas.<\/p>\n

 <\/p>\n

\u201cCom o evidente interesse do mercado pelo CDC no segmento de ve\u00edculos comerciais, promovemos o lan\u00e7amento de dois produtos de financiamento in\u00e9ditos, refor\u00e7ando o nosso foco em ouvir os clientes, entender suas necessidades e propor solu\u00e7\u00f5es que atendam \u00e0s suas demandas, aumentando o valor de sua experi\u00eancia conosco\u201d, comenta Diego Marin, diretor Comercial. (AutoInd\u00fastria)<\/p>\n","protected":false},"excerpt":{"rendered":"

AutoInd\u00fastria   O Banco Mercedes-Benz obteve em 2019 o melhor resultado de sua hist\u00f3ria no Brasil, com n\u00fameros recordes nas suas \u00e1reas de atua\u00e7\u00e3o. A institui\u00e7\u00e3o alcan\u00e7ou R$ 5,58 bilh\u00f5es em novos neg\u00f3cios, receita 46% superior \u00e0 registrada no ano anterior, e sua carteira atingiu R$ 12,54 bilh\u00f5es, alta de 30% no mesmo comparativo.  \u2026 Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-39935","post","type-post","status-publish","format-standard","hentry","category-destaques"],"acf":[],"yoast_head":"\nBanco Mercedes-Benz bate recorde de novos neg\u00f3cios - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2020\/01\/17\/banco-mercedes-benz-bate-recorde-de-novos-negocios\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Banco Mercedes-Benz bate recorde de novos neg\u00f3cios - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"AutoInd\u00fastria   O Banco Mercedes-Benz obteve em 2019 o melhor resultado de sua hist\u00f3ria no Brasil, com n\u00fameros recordes nas suas \u00e1reas de atua\u00e7\u00e3o. A institui\u00e7\u00e3o alcan\u00e7ou R$ 5,58 bilh\u00f5es em novos neg\u00f3cios, receita 46% superior \u00e0 registrada no ano anterior, e sua carteira atingiu R$ 12,54 bilh\u00f5es, alta de 30% no mesmo comparativo.  \u2026 Leia mais \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dana.com.br\/canaldana\/2020\/01\/17\/banco-mercedes-benz-bate-recorde-de-novos-negocios\/\" \/>\n<meta property=\"og:site_name\" content=\"Canal Dana\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-17T12:15:09+00:00\" \/>\n<meta name=\"author\" content=\"Canal Dana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Canal Dana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2020\\\/01\\\/17\\\/banco-mercedes-benz-bate-recorde-de-novos-negocios\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2020\\\/01\\\/17\\\/banco-mercedes-benz-bate-recorde-de-novos-negocios\\\/\"},\"author\":{\"name\":\"Canal Dana\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#\\\/schema\\\/person\\\/3c21f22f56fcf3bc46b94bc60ea4fef6\"},\"headline\":\"Banco Mercedes-Benz bate recorde de novos neg\u00f3cios\",\"datePublished\":\"2020-01-17T12:15:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2020\\\/01\\\/17\\\/banco-mercedes-benz-bate-recorde-de-novos-negocios\\\/\"},\"wordCount\":431,\"articleSection\":[\"Destaques\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2020\\\/01\\\/17\\\/banco-mercedes-benz-bate-recorde-de-novos-negocios\\\/\",\"url\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2020\\\/01\\\/17\\\/banco-mercedes-benz-bate-recorde-de-novos-negocios\\\/\",\"name\":\"Banco Mercedes-Benz bate recorde de novos neg\u00f3cios - 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