{"id":39766,"date":"2020-01-13T08:21:52","date_gmt":"2020-01-13T11:21:52","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=39766"},"modified":"2020-01-13T08:21:52","modified_gmt":"2020-01-13T11:21:52","slug":"hummer-retornara-ao-mercado-com-suvs-e-picapes-eletricas","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2020\/01\/13\/hummer-retornara-ao-mercado-com-suvs-e-picapes-eletricas\/","title":{"rendered":"Hummer retornar\u00e1 ao mercado com SUVs e picapes el\u00e9tricas"},"content":{"rendered":"

Auto Esporte\/The Wall Street Journal<\/em><\/p>\n

 <\/p>\n

Conhecida pelos ve\u00edculos de visual robusto (e com alto consumo de combust\u00edvel), a Hummer deixou uma legi\u00e3o de f\u00e3s na saudade ap\u00f3s a sua sa\u00edda do mercado em 2010 – a General Motors, dona da marca, optou pelo encerramento das atividades por conta da crise econ\u00f4mica que a companhia estava enfrentando.<\/p>\n

 <\/p>\n

Dez anos depois, os planos da GM mudaram: de acordo com reportagem publicada no jornal americano The Wall Street Journal, a Hummer ser\u00e1 “ressuscitada” em um an\u00fancio durante os comerciais do Super Bowl, que \u00e9 considerado o momento mais nobre da televis\u00e3o dos Estados Unidos por conta da grande audi\u00eancia decorrente da partida decisiva da liga de futebol americano NFL.<\/p>\n

 <\/p>\n

Como sinal dos tempos, os novos modelos da Hummer ser\u00e3o SUVs e picapes el\u00e9tricas. Fontes do mercado automotivo americano afirmam que a GM tem planos de lan\u00e7ar 20 novos modelos de carros el\u00e9tricos at\u00e9 2023 e planeja investir US$ 2,3 bilh\u00f5es (o equivalente a R$ 9,42 bilh\u00f5es na atual cota\u00e7\u00e3o) na constru\u00e7\u00e3o de uma f\u00e1brica de baterias em parceria com a sul-coreana LG.<\/p>\n

 <\/p>\n

Uma linha de picapes el\u00e9tricas da GM chegar\u00e1 ao mercado no final de 2021, enquanto uma SUV equipada com bateria el\u00e9trica dever\u00e1 estar dispon\u00edvel a partir de 2023. Os planos da montadora americana acompanham os desejos dos consumidores: assim como no Brasil, houve uma explos\u00e3o nas vendas de SUVs nos Estados Unidos nos \u00faltimos anos.<\/p>\n

 <\/p>\n

A mat\u00e9ria do The Wall Street Journal afirma que Lebron James, uma das maiores estrelas da NBA em atividade, ser\u00e1 o protagonista do comercial da Hummer. Ainda sem os finalistas definidos, a 54\u00aa edi\u00e7\u00e3o do Super Bowl acontecer\u00e1 no dia 2 de fevereiro, a partir das 20h30 (no hor\u00e1rio de Bras\u00edlia). (Auto Esporte, Thiago Tanji\/The Wall Street Journal)<\/p>\n","protected":false},"excerpt":{"rendered":"

Auto Esporte\/The Wall Street Journal   Conhecida pelos ve\u00edculos de visual robusto (e com alto consumo de combust\u00edvel), a Hummer deixou uma legi\u00e3o de f\u00e3s na saudade ap\u00f3s a sua sa\u00edda do mercado em 2010 – a General Motors, dona da marca, optou pelo encerramento das atividades por conta da crise econ\u00f4mica que a companhia\u2026 Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110],"tags":[],"class_list":["post-39766","post","type-post","status-publish","format-standard","hentry","category-eletricos"],"acf":[],"yoast_head":"\nHummer retornar\u00e1 ao mercado com SUVs e picapes el\u00e9tricas - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2020\/01\/13\/hummer-retornara-ao-mercado-com-suvs-e-picapes-eletricas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hummer retornar\u00e1 ao mercado com SUVs e picapes el\u00e9tricas - 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