{"id":39658,"date":"2020-01-08T08:11:08","date_gmt":"2020-01-08T11:11:08","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=39658"},"modified":"2020-01-08T08:11:08","modified_gmt":"2020-01-08T11:11:08","slug":"o-vaivem-das-marcas-em-2019","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2020\/01\/08\/o-vaivem-das-marcas-em-2019\/","title":{"rendered":"O vaiv\u00e9m das marcas em 2019"},"content":{"rendered":"<p><em>AutoInd\u00fastria <\/em><\/p>\n<p>&nbsp;<\/p>\n<p>No acirrado mercado brasileiro de autom\u00f3veis e comerciais leves, tr\u00eas marcas subiram um degrau no ranking das dez mais vendidas no Brasil em 2019. A Renault saltou do quinto para o quarto lugar, trocando de posi\u00e7\u00e3o com a Ford, enquanto a Toyota superou a Hyundai e fechou o ano na sexta posi\u00e7\u00e3o. A Jeep, por sua vez, superou a Honda, cravando a oitava coloca\u00e7\u00e3o no acumulado do ano.<\/p>\n<p>&nbsp;<\/p>\n<p>S\u00f3 n\u00e3o houve mudan\u00e7a nos tr\u00eas primeiros lugares, ocupados por General Motors, Volkswagen e Fiat, e no d\u00e9cimo, pertencente \u00e0 Nissan. As tr\u00eas marcas veteranas que mantiveram-se no topo do ranking chegaram, inclusive, a ganhar mercado em 2019, conforme balan\u00e7o divulgado no in\u00edcio do m\u00eas pela Fenabrave.<\/p>\n<p>&nbsp;<\/p>\n<p>A participa\u00e7\u00e3o da GM subiu de 17,5% para 17,9%, com total de 475,6 mil emplacamentos no ano, enquanto a Volkswagen teve ganho de 0,7 ponto porcentual, passando de 14,9% para 15,6%, com a comercializa\u00e7\u00e3o de 414,5 mil ve\u00edculos em 2019. A fatia de mercado da Fiat passou de 13,2% para 13,8%, com 366,1 mil licenciamentos.<\/p>\n<p>&nbsp;<\/p>\n<p>J\u00e1 a Ford perdeu 1 ponto porcentual de mercado, baixando de 9,2% para 8,2% (218,5 mil emplacamentos), enquanto a Renault ganhou 0,3 ponto porcentual, passando de 8,7% para 9% de participa\u00e7\u00e3o (239,2 mil unidades vendidas).<\/p>\n<p>&nbsp;<\/p>\n<p>As vendas da Ford ca\u00edram 3,5%, ante a m\u00e9dia de alta do mercado total de autom\u00f3veis e comerciais leves de 7,6%. A Hyundai teve vendas praticamente est\u00e1veis \u2013 207,6 mil em 2019 contra 206,6 mil em 2018 \u2013 e, com isso, teve participa\u00e7\u00e3o reduzida de 8,4% para 7,8%.<\/p>\n<p>&nbsp;<\/p>\n<p>A Jeep, por sua vez, ampliou vendas em 21,1%, com 129.463 mil emplacamentos em 2019, com sua fatia de mercando saltando de 4,3% para 4,87%. A Honda teve participa\u00e7\u00e3o vem pr\u00f3xima \u00e0 da Jeep \u2013 de 4,86% -, mas ficou em novo lugar com a venda de 129.118 unidades. O ranking das dez mais \u00e9 completado pela Nissan, com 3,6% de participa\u00e7\u00e3o e 96 mil licenciamentos. (AutoInd\u00fastria\/Alzira Rodrigues)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AutoInd\u00fastria &nbsp; No acirrado mercado brasileiro de autom\u00f3veis e comerciais leves, tr\u00eas marcas subiram um degrau no ranking das dez mais vendidas no Brasil em 2019. A Renault saltou do quinto para o quarto lugar, trocando de posi\u00e7\u00e3o com a Ford, enquanto a Toyota superou a Hyundai e fechou o ano na sexta posi\u00e7\u00e3o. A\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2020\/01\/08\/o-vaivem-das-marcas-em-2019\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-39658","post","type-post","status-publish","format-standard","hentry","category-mercado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O vaiv\u00e9m das marcas em 2019 - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2020\/01\/08\/o-vaivem-das-marcas-em-2019\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O vaiv\u00e9m das marcas em 2019 - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"AutoInd\u00fastria &nbsp; No acirrado mercado brasileiro de autom\u00f3veis e comerciais leves, tr\u00eas marcas subiram um degrau no ranking das dez mais vendidas no Brasil em 2019. A Renault saltou do quinto para o quarto lugar, trocando de posi\u00e7\u00e3o com a Ford, enquanto a Toyota superou a Hyundai e fechou o ano na sexta posi\u00e7\u00e3o. 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