{"id":38846,"date":"2019-11-25T08:21:41","date_gmt":"2019-11-25T11:21:41","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=38846"},"modified":"2019-11-25T08:21:41","modified_gmt":"2019-11-25T11:21:41","slug":"volkswagen-estreia-concessionaria-digital-e-itinerante-key-store","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2019\/11\/25\/volkswagen-estreia-concessionaria-digital-e-itinerante-key-store\/","title":{"rendered":"Volkswagen estreia concession\u00e1ria digital e itinerante \u201cKey Store\u201d"},"content":{"rendered":"<p><em>Estrada<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Uma novidade para quem \u00e9 f\u00e3 da Volkswagen. A marca inova e lan\u00e7a uma experi\u00eancia nova para a compra de seus ve\u00edculos. Trata-se da concession\u00e1ria digital Key Store, uma instala\u00e7\u00e3o compacta, tempor\u00e1ria e itinerante, posicionada estrategicamente em locais de grande circula\u00e7\u00e3o, que oferece o portf\u00f3lio montadora onde os clientes est\u00e3o.<\/p>\n<p>&nbsp;<\/p>\n<p>De acordo com a VW, na Key Store Volkswagen os clientes tamb\u00e9m podem fazer test-drive com o h\u00edbrido plug-in Golf GTE e conferir exposi\u00e7\u00e3o do modelo e de uma esta\u00e7\u00e3o de recarga el\u00e9trica. A iniciativa \u00e9 uma parceria da Volkswagen com a concession\u00e1ria Brasal. E o mais inusitado da Key Store Volkswagen: imagine uma loja de carros, sem carros. Com a digitaliza\u00e7\u00e3o, isso \u00e9 poss\u00edvel. Na loja, os clientes conferem os modelos da Marca por meio de \u00f3culos de realidade virtual, o DDX (Digital Dealer Experience). E configuram o modelo Volkswagen dos sonhos pela TV touchscreen.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cA Key Store surpreende o cliente pela comodidade, levando o portf\u00f3lio da Volkswagen onde ele transita. A pessoa est\u00e1 passeando no parque, no shopping, por exemplo, e encontra a Key Store com a possibilidade de conhecer os modelos VW por meio de ferramentas digitais, sentir o carro em realidade virtual, tirar d\u00favidas e fechar o neg\u00f3cio na mesma hora\u201d, afirma o gerente executivo de Desenvolvimento da Rede de Concession\u00e1rios Volkswagen, Alexandre Abelleira.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Test-drive<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Clientes que visitarem a Key Store Volkswagen poder\u00e3o fazer test-drive com o h\u00edbrido plug-in Golf GTE, al\u00e9m de conferir uma esta\u00e7\u00e3o de recarga el\u00e9trica.<\/p>\n<p>&nbsp;<\/p>\n<p>Em formato de chave, a Key Store tem 3,4 m x 8 m e pode ser montada em apenas 24 horas. O projeto dessa loja pop up surgiu durante a maratona Hackathon, promovida pela Volkswagen do Brasil com a participa\u00e7\u00e3o de 72 empregados High Potentials da empresa. Eles se inscreveram voluntariamente e trabalharam focados e de forma colaborativa, durante 32 horas, com muita energia positiva, motiva\u00e7\u00e3o, engajamento e esp\u00edrito de time na busca de solu\u00e7\u00f5es inovadoras para novos modelos de neg\u00f3cios.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Key Store em S\u00e3o Paulo<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>O pr\u00f3ximo ponto de parada da Key Store Volkswagen ser\u00e1 o Shopping Cidade Jardim (Avenida Magalh\u00e3es de Castro, 12.000, Cidade Jardim), em S\u00e3o Paulo, de 30 de novembro a 30 de zembro. Tamb\u00e9m haver\u00e1 exposi\u00e7\u00e3o do h\u00edbrido plug-in Golf GTE e de esta\u00e7\u00e3o de recarga el\u00e9trica. A a\u00e7\u00e3o ser\u00e1 em parceria com a concession\u00e1ria Caraig\u00e1. (Estrada)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estrada &nbsp; Uma novidade para quem \u00e9 f\u00e3 da Volkswagen. A marca inova e lan\u00e7a uma experi\u00eancia nova para a compra de seus ve\u00edculos. Trata-se da concession\u00e1ria digital Key Store, uma instala\u00e7\u00e3o compacta, tempor\u00e1ria e itinerante, posicionada estrategicamente em locais de grande circula\u00e7\u00e3o, que oferece o portf\u00f3lio montadora onde os clientes est\u00e3o. &nbsp; De acordo\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2019\/11\/25\/volkswagen-estreia-concessionaria-digital-e-itinerante-key-store\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-38846","post","type-post","status-publish","format-standard","hentry","category-mercado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Volkswagen estreia concession\u00e1ria digital e itinerante \u201cKey Store\u201d - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2019\/11\/25\/volkswagen-estreia-concessionaria-digital-e-itinerante-key-store\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volkswagen estreia concession\u00e1ria digital e itinerante \u201cKey Store\u201d - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"Estrada &nbsp; Uma novidade para quem \u00e9 f\u00e3 da Volkswagen. 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