{"id":3727,"date":"2015-10-28T08:28:34","date_gmt":"2015-10-28T10:28:34","guid":{"rendered":"http:\/\/dana.com.br\/canaldana\/?p=3727"},"modified":"2015-10-28T08:28:34","modified_gmt":"2015-10-28T10:28:34","slug":"audi-do-brasil-tem-nova-agencia-responsavel-por-comunicacao-digital","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2015\/10\/28\/audi-do-brasil-tem-nova-agencia-responsavel-por-comunicacao-digital\/","title":{"rendered":"Audi do Brasil tem nova ag\u00eancia respons\u00e1vel por comunica\u00e7\u00e3o digital"},"content":{"rendered":"

Carpress<\/em><\/p>\n

 <\/p>\n

A ag\u00eancia Wunderman passa a responder pelo planejamento e pela gest\u00e3o dos canais de comunica\u00e7\u00e3o digitais e CRM (Customer Relationship Management, ou gerenciamento do relacionamento com o cliente) da Audi do Brasil.<\/p>\n

 <\/p>\n

\u201cA fase atual da Audi se traduz n\u00e3o s\u00f3 no avan\u00e7o de vendas e no crescimento da rede de concession\u00e1rias, mas na reconfigura\u00e7\u00e3o estrat\u00e9gica de diversas \u00e1reas da companhia para dar bases s\u00f3lidas \u00e0 continuidade do nosso crescimento no pa\u00eds\u201d, afirma Herlander Zola, diretor de marketing da empresa.<\/p>\n

 <\/p>\n

\u201cAssim tamb\u00e9m estamos vivendo um novo momento da comunica\u00e7\u00e3o de marca, e a parceria com a Wunderman vem para atender \u00e0s nossas necessidades e tamb\u00e9m para ampliar o relacionamento da empresa com consumidores, concession\u00e1rios e potenciais clientes nos nossos diferentes canais.\u201d<\/p>\n

 <\/p>\n

Mesmo com um cen\u00e1rio desfavor\u00e1vel no mercado, a Audi vem registrando sucessivos crescimentos em vendas e recentemente iniciou a sua produ\u00e7\u00e3o de ve\u00edculos em S\u00e3o Jos\u00e9 dos Pinhais (PR).<\/p>\n

 <\/p>\n

\u201cHoje o conte\u00fado gerado e compartilhado no ambiente digital tem influ\u00eancia direta na imagem das marcas e na decis\u00e3o de compra e queremos estar mais pr\u00f3ximos, n\u00e3o s\u00f3 levando informa\u00e7\u00f5es sobre a Audi, tecnologias e lifestyle, mas entendendo melhor nosso p\u00fablico\u201d, diz o executivo. (Carpress)<\/p>\n","protected":false},"excerpt":{"rendered":"

Carpress   A ag\u00eancia Wunderman passa a responder pelo planejamento e pela gest\u00e3o dos canais de comunica\u00e7\u00e3o digitais e CRM (Customer Relationship Management, ou gerenciamento do relacionamento com o cliente) da Audi do Brasil.   \u201cA fase atual da Audi se traduz n\u00e3o s\u00f3 no avan\u00e7o de vendas e no crescimento da rede de concession\u00e1rias,\u2026 Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-3727","post","type-post","status-publish","format-standard","hentry","category-mercado"],"acf":[],"yoast_head":"\nAudi do Brasil tem nova ag\u00eancia respons\u00e1vel por comunica\u00e7\u00e3o digital - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2015\/10\/28\/audi-do-brasil-tem-nova-agencia-responsavel-por-comunicacao-digital\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audi do Brasil tem nova ag\u00eancia respons\u00e1vel por comunica\u00e7\u00e3o digital - 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