{"id":30869,"date":"2018-11-27T08:43:19","date_gmt":"2018-11-27T10:43:19","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=30869"},"modified":"2018-11-27T08:43:19","modified_gmt":"2018-11-27T10:43:19","slug":"caravana-de-natal-coca-cola-tera-caminhoes-scania","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2018\/11\/27\/caravana-de-natal-coca-cola-tera-caminhoes-scania\/","title":{"rendered":"Caravana de Natal Coca-Cola ter\u00e1 caminh\u00f5es Scania"},"content":{"rendered":"<p><em>Frota e Cia<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>A Scania fornecer\u00e1 os oito caminh\u00f5es que percorrer\u00e3o, a partir da quarta-feira (28), as principais ruas de 42 cidades que receber\u00e3o a Caravana Iluminada de Natal, promovida pela Coca-Cola FEMSA. Santa Catarina, S\u00e3o Paulo, Paran\u00e1, Minas Gerais, Rio Grande do Sul e Mato Grosso do Sul receber\u00e3o os caminh\u00f5es natalinos \u2013 todo o roteiro pode ser conferido no hotsite <a href=\"http:\/\/www.natal.cocacola.com.br\" target=\"_blank\" rel=\"noopener\">www.natal.cocacola.com.br<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Os caminh\u00f5es da a\u00e7\u00e3o s\u00e3o da Nova Gera\u00e7\u00e3o Scania, que acabou de ser lan\u00e7ada no Brasil. Vermelhos, iluminados com l\u00e2mpadas LED, ganhar\u00e3o estampas com temas natalinos, como o Papai Noel e o urso da Coca-Cola.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cAcreditamos muito nesta parceria, pois assim como a Coca-Cola FEMSA Brasil temos certeza que o Natal representa a uni\u00e3o da fam\u00edlia, e a maioria dos produtos da ceia e os presentes que fazem a magia acontecer chegam por meio dos caminh\u00f5es at\u00e9 a sociedade\u201d, afirma M\u00e1rcio Furlan, gerente de Marketing e Comunica\u00e7\u00e3o da Scania no Brasil. \u201cA Scania apoia a\u00e7\u00f5es para transformar o mundo num ambiente melhor, e vem liderando a mudan\u00e7a para um sistema de transporte mais sustent\u00e1vel. A Caravana Iluminada \u00e9 a estreia perfeita da Nova Gera\u00e7\u00e3o no Brasil\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cO Natal da Coca-Cola \u00e9 o momento de celebra\u00e7\u00e3o, principalmente pela oportunidade de estar perto de pessoas que gostamos, em especial da nossa fam\u00edlia. Para n\u00f3s que celebramos as refei\u00e7\u00f5es durante todo o ano, nada mais que especial comemorar juntos a maior delas \u2013 a ceia de Natal. Neste ano, trouxemos em nossa campanha a fam\u00edlia de Ursos j\u00e1 conhecida pelo p\u00fablico em uma vers\u00e3o moderna e que retrata o momento em fam\u00edlia. \u00c9 poss\u00edvel que voc\u00ea se identifique com um dos personagens\u201d, diz Luciano S\u00e1, Gerente de Publicidade, Promo\u00e7\u00f5es e Eventos da Coca-Cola FEMSA Brasil. (Frota e Cia)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Frota e Cia &nbsp; A Scania fornecer\u00e1 os oito caminh\u00f5es que percorrer\u00e3o, a partir da quarta-feira (28), as principais ruas de 42 cidades que receber\u00e3o a Caravana Iluminada de Natal, promovida pela Coca-Cola FEMSA. Santa Catarina, S\u00e3o Paulo, Paran\u00e1, Minas Gerais, Rio Grande do Sul e Mato Grosso do Sul receber\u00e3o os caminh\u00f5es natalinos \u2013\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2018\/11\/27\/caravana-de-natal-coca-cola-tera-caminhoes-scania\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-30869","post","type-post","status-publish","format-standard","hentry","category-mercado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caravana de Natal Coca-Cola ter\u00e1 caminh\u00f5es Scania - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2018\/11\/27\/caravana-de-natal-coca-cola-tera-caminhoes-scania\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caravana de Natal Coca-Cola ter\u00e1 caminh\u00f5es Scania - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"Frota e Cia &nbsp; A Scania fornecer\u00e1 os oito caminh\u00f5es que percorrer\u00e3o, a partir da quarta-feira (28), as principais ruas de 42 cidades que receber\u00e3o a Caravana Iluminada de Natal, promovida pela Coca-Cola FEMSA. Santa Catarina, S\u00e3o Paulo, Paran\u00e1, Minas Gerais, Rio Grande do Sul e Mato Grosso do Sul receber\u00e3o os caminh\u00f5es natalinos \u2013\u2026 Leia mais \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dana.com.br\/canaldana\/2018\/11\/27\/caravana-de-natal-coca-cola-tera-caminhoes-scania\/\" \/>\n<meta property=\"og:site_name\" content=\"Canal Dana\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-27T10:43:19+00:00\" \/>\n<meta name=\"author\" content=\"Canal Dana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Canal Dana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2018\\\/11\\\/27\\\/caravana-de-natal-coca-cola-tera-caminhoes-scania\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2018\\\/11\\\/27\\\/caravana-de-natal-coca-cola-tera-caminhoes-scania\\\/\"},\"author\":{\"name\":\"Canal Dana\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#\\\/schema\\\/person\\\/3c21f22f56fcf3bc46b94bc60ea4fef6\"},\"headline\":\"Caravana de Natal Coca-Cola ter\u00e1 caminh\u00f5es Scania\",\"datePublished\":\"2018-11-27T10:43:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2018\\\/11\\\/27\\\/caravana-de-natal-coca-cola-tera-caminhoes-scania\\\/\"},\"wordCount\":329,\"articleSection\":[\"Mercado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2018\\\/11\\\/27\\\/caravana-de-natal-coca-cola-tera-caminhoes-scania\\\/\",\"url\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2018\\\/11\\\/27\\\/caravana-de-natal-coca-cola-tera-caminhoes-scania\\\/\",\"name\":\"Caravana de Natal Coca-Cola ter\u00e1 caminh\u00f5es Scania - 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