{"id":29847,"date":"2018-10-10T08:32:22","date_gmt":"2018-10-10T11:32:22","guid":{"rendered":"https:\/\/dana.com.br\/canaldana\/?p=29847"},"modified":"2018-10-10T08:32:22","modified_gmt":"2018-10-10T11:32:22","slug":"toyota-e-a-marca-de-carros-mais-valiosa-do-mundo","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2018\/10\/10\/toyota-e-a-marca-de-carros-mais-valiosa-do-mundo\/","title":{"rendered":"Toyota \u00e9 a marca de carros mais valiosa do mundo"},"content":{"rendered":"<p><em>Jornal do Carro<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Com alta de 6% em 2018, para US$ 53,5 bilh\u00f5es, a Toyota \u00e9 a marca de ve\u00edculos mais valiosa do mundo. No ranking geral, que lista 100 empresas de v\u00e1rios setores, apenas 16 s\u00e3o fabricantes de autom\u00f3veis. Avaliada em US$ 48,6 bilh\u00f5es, a Mercedes-Benz aparece na oitava posi\u00e7\u00e3o. \u00c9 o que aponta o 19\u00ba relat\u00f3rio Melhores Marcas Globais, publicado nesta quinta-feira (4) pela Interbrand.<\/p>\n<p>&nbsp;<\/p>\n<p>Os n\u00fameros correspondem apenas ao valor da marca, e n\u00e3o incluem ativos materiais, como f\u00e1bricas e outras instala\u00e7\u00f5es. De acordo com informa\u00e7\u00f5es da Interbrand, o ranking considera tr\u00eas aspectos: performance financeira dos produtos e servi\u00e7os sob a chancela da marca, sua influ\u00eancia na decis\u00e3o de compra pelo consumidor e sua for\u00e7a para garantir ganhos futuros e que os produtos tenham pre\u00e7os \u201cpremium\u201d. Com base nessa metodologia, a Ferrari aparece na 80\u00aa posi\u00e7\u00e3o. Bem atr\u00e1s, portanto, de marcas como a Hyundai (36\u00aa) e a Porsche (52\u00aa).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Ranking diverso<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>No topo do ranking, publicado h\u00e1 19 anos pela consultoria global de marca, com sede nos EUA, aparece a Apple. O valor da gigante do setor de tecnologia \u00e9 de US$ 214,5 bilh\u00f5es. Em segundo lugar est\u00e1 a Google, avaliada em US$ 155,5 bilh\u00f5es.<\/p>\n<p>&nbsp;<\/p>\n<p>Das marcas de ve\u00edculos, a terceira mais valiosa \u00e9 a BMW. Embora tenha desvalorizado 1% em rela\u00e7\u00e3o ao levantamento anterior, a alem\u00e3 \u00e9 avaliada pela Interbrand em US$ 41 bilh\u00f5es.<\/p>\n<p>&nbsp;<\/p>\n<p>Outra marca de ve\u00edculos que perdeu valor neste ano \u00e9 a Harley-Davidson. A fabricante norte-americana de motos, que recentemente se envolveu em atritos com o presidente dos EUA, Donand Trump, por causa do aumento dos impostos de insumos no pa\u00eds, vale US$ 5,2 bilh\u00f5es. A queda em rela\u00e7\u00e3o ao resultado de 2018 foi de 9%.<\/p>\n<p>&nbsp;<\/p>\n<p>Na 100\u00aa posi\u00e7\u00e3o do ranking geral est\u00e1 a Subaru, avaliada em US$ 4,2 bilh\u00f5es. \u00c9 a primeira vez que a japonesa aparece na lista publicada pela Interbrand.<\/p>\n<p>&nbsp;<\/p>\n<p>Confira o ranking das marcas mais valiosas do mundo (*)<\/p>\n<p>&nbsp;<\/p>\n<p>1\u00ba \u2013 Apple, +16%, US$ 214,5 bilh\u00f5es (R$ 837 bilh\u00f5es)<\/p>\n<p>2\u00ba \u2013 Google, +10%, US$ 155,5 bilh\u00f5es (R$ 606 bilh\u00f5es)<\/p>\n<p>3\u00ba \u2013 Amazon, +56%, US$ 100,8 bilh\u00f5es (R$ 393 bilh\u00f5es)<\/p>\n<p>4\u00ba \u2013 Microsoft, +16%, US$ 92,7 bilh\u00f5es (R$ 362 bilh\u00f5es)<\/p>\n<p>5\u00ba \u2013 Coca-Cola, +5%, US$ 66,3 bilh\u00f5es (R$ 259 bilh\u00f5es)<\/p>\n<p>6\u00ba \u2013 Samsung, +6%, US$ 59,9 bilh\u00f5es (R$ 234 bilh\u00f5es)<\/p>\n<p>7\u00ba \u2013 Toyota, +6%, US$ 53,4 bilh\u00f5es (R$ 208 bilh\u00f5es)<\/p>\n<p>8\u00ba \u2013 Mercedes-Benz, +2%, US$ 48,6 bilh\u00f5es (R$ 190 bilh\u00f5es)<\/p>\n<p>9\u00ba \u2013 Facebook, +6%, US$ 45,2 bilh\u00f5es (R$ 176 bilh\u00f5es)<\/p>\n<p>10\u00ba \u2013 McDonalds, +5%, US$ 43,4 bilh\u00f5es (R$ 169 bilh\u00f5es)<\/p>\n<p>&nbsp;<\/p>\n<p>13\u00ba \u2013 BMW, -1%, US$ 41 bilh\u00f5es (R$ 160 bilh\u00f5es)<\/p>\n<p>20\u00ba \u2013 Honda, +4%, US$ 23,7 bilh\u00f5es (R$ 92 bilh\u00f5es)<\/p>\n<p>35\u00ba \u2013 Ford +3%, US$ 14 bilh\u00f5es (R$ 55 bilh\u00f5es)<\/p>\n<p>36\u00ba \u2013 Hyundai +3%, US$ 13,5 bilh\u00f5es (R$ 53 bilh\u00f5es)<\/p>\n<p>40\u00ba \u2013 Nissan +6%, US$ 12,2 bilh\u00f5es (R$ 48 bilh\u00f5es)<\/p>\n<p>41\u00ba \u2013 Volkswagen, +6%, US$ 12,2 bilh\u00f5es (R$ 48 bilh\u00f5es)<\/p>\n<p>42\u00ba \u2013 Audi, +1%, US$ 12,2 bilh\u00f5es (R$ 48 bilh\u00f5es)<\/p>\n<p>52\u00ba \u2013 Porsche, +6%, US$ 10,7 bilh\u00f5es (R$ 42 bilh\u00f5es)<\/p>\n<p>71\u00ba \u2013 Kia, +4%, US$ 6,9 bilh\u00f5es (R$ 27 bilh\u00f5es)<\/p>\n<p>78\u00ba \u2013 Land Rover, +2%, US$ 6,2 bilh\u00f5es (R$ 24 bilh\u00f5es)<\/p>\n<p>80\u00ba \u2013 Ferrari, +18%, US$ 5,8 bilh\u00f5es (R$ 23 bilh\u00f5es)<\/p>\n<p>90\u00ba \u2013 Mini, +3%, US$ 5,3 bilh\u00f5es (R$ 21 bilh\u00f5es)<\/p>\n<p>93\u00ba \u2013 Harley-Davidson, -9%, US$ 5,2 bilh\u00f5es (R$ 20 bilh\u00f5es)<\/p>\n<p>100\u00ba \u2013 Subaru, US$ 4,2 bilh\u00f5es (R$ 16 bilh\u00f5es)<\/p>\n<p>&nbsp;<\/p>\n<p>*Os valores em reais apurados por meio de convers\u00e3o direta. (Jornal do Carro)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jornal do Carro &nbsp; Com alta de 6% em 2018, para US$ 53,5 bilh\u00f5es, a Toyota \u00e9 a marca de ve\u00edculos mais valiosa do mundo. No ranking geral, que lista 100 empresas de v\u00e1rios setores, apenas 16 s\u00e3o fabricantes de autom\u00f3veis. Avaliada em US$ 48,6 bilh\u00f5es, a Mercedes-Benz aparece na oitava posi\u00e7\u00e3o. \u00c9 o que\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2018\/10\/10\/toyota-e-a-marca-de-carros-mais-valiosa-do-mundo\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-29847","post","type-post","status-publish","format-standard","hentry","category-mercado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toyota \u00e9 a marca de carros mais valiosa do mundo - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2018\/10\/10\/toyota-e-a-marca-de-carros-mais-valiosa-do-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toyota \u00e9 a marca de carros mais valiosa do mundo - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"Jornal do Carro &nbsp; Com alta de 6% em 2018, para US$ 53,5 bilh\u00f5es, a Toyota \u00e9 a marca de ve\u00edculos mais valiosa do mundo. No ranking geral, que lista 100 empresas de v\u00e1rios setores, apenas 16 s\u00e3o fabricantes de autom\u00f3veis. Avaliada em US$ 48,6 bilh\u00f5es, a Mercedes-Benz aparece na oitava posi\u00e7\u00e3o. \u00c9 o que\u2026 Leia mais \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dana.com.br\/canaldana\/2018\/10\/10\/toyota-e-a-marca-de-carros-mais-valiosa-do-mundo\/\" \/>\n<meta property=\"og:site_name\" content=\"Canal Dana\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-10T11:32:22+00:00\" \/>\n<meta name=\"author\" content=\"Canal Dana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Canal Dana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2018\\\/10\\\/10\\\/toyota-e-a-marca-de-carros-mais-valiosa-do-mundo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2018\\\/10\\\/10\\\/toyota-e-a-marca-de-carros-mais-valiosa-do-mundo\\\/\"},\"author\":{\"name\":\"Canal Dana\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#\\\/schema\\\/person\\\/3c21f22f56fcf3bc46b94bc60ea4fef6\"},\"headline\":\"Toyota \u00e9 a marca de carros mais valiosa do mundo\",\"datePublished\":\"2018-10-10T11:32:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2018\\\/10\\\/10\\\/toyota-e-a-marca-de-carros-mais-valiosa-do-mundo\\\/\"},\"wordCount\":528,\"articleSection\":[\"Mercado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2018\\\/10\\\/10\\\/toyota-e-a-marca-de-carros-mais-valiosa-do-mundo\\\/\",\"url\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2018\\\/10\\\/10\\\/toyota-e-a-marca-de-carros-mais-valiosa-do-mundo\\\/\",\"name\":\"Toyota \u00e9 a marca de carros mais valiosa do mundo - 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