{"id":25654,"date":"2018-05-30T08:23:33","date_gmt":"2018-05-30T11:23:33","guid":{"rendered":"http:\/\/dana.com.br\/canaldana\/?p=25654"},"modified":"2018-05-30T08:23:33","modified_gmt":"2018-05-30T11:23:33","slug":"toyota-e-nomeada-marca-automotiva-mais-valiosa-do-mundo","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2018\/05\/30\/toyota-e-nomeada-marca-automotiva-mais-valiosa-do-mundo\/","title":{"rendered":"Toyota \u00e9 nomeada marca automotiva mais valiosa do mundo"},"content":{"rendered":"<p><em>Auto Esporte<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>A Toyota foi nomeada a marca automotiva mais valiosa do mundo no ranking BrandZ das 100 marcas globais mais valiosas. Conduzido pelas empresas de comunica\u00e7\u00e3o WPP e Millward Brown, o relat\u00f3rio afirma que a montadora vale 28,9 bilh\u00f5es de d\u00f3lares, o equivalente a mais de R$ 92 bilh\u00f5es na cota\u00e7\u00e3o atual. De acordo com a fabricante japonesa, parte da boa avalia\u00e7\u00e3o se deve ao aumento das vendas globais em 2,5% no \u00faltimo ano.<\/p>\n<p>&nbsp;<\/p>\n<p>A pesquisa, que entrevista dois milh\u00f5es de consumidores em mais de 30 pa\u00edses, aponta que embora a qualidades dos carros tenha melhorado, tem sido mais dif\u00edcil se diferenciar no mercado. Isso porque a nova gera\u00e7\u00e3o de compradores est\u00e1 menos interessada em ter um carro. A tend\u00eancia que complica a estrat\u00e9gia das montadoras no momento, segundo a BrandZ, s\u00e3o carros conectados e vendas de ve\u00edculos online.<\/p>\n<p>&nbsp;<\/p>\n<p>Al\u00e9m da Toyota, que ficou na 30\u00aa geral, outra outras cinco fabricantes de ve\u00edculos foram inclu\u00eddas no ranking das 100 empresas mais valiosas: BMW (posi\u00e7\u00e3o 34), Mercedes-Benz (posi\u00e7\u00e3o 43), Honda (posi\u00e7\u00e3o 78), Ford (posi\u00e7\u00e3o 80) e Nissan (posi\u00e7\u00e3o 93). Confira abaixo o ranking automotivo por ordem de valor em milh\u00f5es de d\u00f3lares.<\/p>\n<p>&nbsp;<\/p>\n<p>1) Toyota: 28,9<\/p>\n<p>2) BMW: 26,3<\/p>\n<p>3) Mercedes: 21,7<\/p>\n<p>4) Honda: 13,3<\/p>\n<p>5) Ford: 13,1<\/p>\n<p>6) Nissan: 11,4<\/p>\n<p>7) Audi: 10,1<\/p>\n<p>8) Volkswagen: 9,2<\/p>\n<p>9) Land Rover: 4,9<\/p>\n<p>10) Lexus: 4,3<\/p>\n<p>(Auto Esporte)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Auto Esporte &nbsp; A Toyota foi nomeada a marca automotiva mais valiosa do mundo no ranking BrandZ das 100 marcas globais mais valiosas. Conduzido pelas empresas de comunica\u00e7\u00e3o WPP e Millward Brown, o relat\u00f3rio afirma que a montadora vale 28,9 bilh\u00f5es de d\u00f3lares, o equivalente a mais de R$ 92 bilh\u00f5es na cota\u00e7\u00e3o atual. De\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2018\/05\/30\/toyota-e-nomeada-marca-automotiva-mais-valiosa-do-mundo\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-25654","post","type-post","status-publish","format-standard","hentry","category-mercado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toyota \u00e9 nomeada marca automotiva mais valiosa do mundo - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2018\/05\/30\/toyota-e-nomeada-marca-automotiva-mais-valiosa-do-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toyota \u00e9 nomeada marca automotiva mais valiosa do mundo - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"Auto Esporte &nbsp; A Toyota foi nomeada a marca automotiva mais valiosa do mundo no ranking BrandZ das 100 marcas globais mais valiosas. Conduzido pelas empresas de comunica\u00e7\u00e3o WPP e Millward Brown, o relat\u00f3rio afirma que a montadora vale 28,9 bilh\u00f5es de d\u00f3lares, o equivalente a mais de R$ 92 bilh\u00f5es na cota\u00e7\u00e3o atual. De\u2026 Leia mais \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dana.com.br\/canaldana\/2018\/05\/30\/toyota-e-nomeada-marca-automotiva-mais-valiosa-do-mundo\/\" \/>\n<meta property=\"og:site_name\" content=\"Canal Dana\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-30T11:23:33+00:00\" \/>\n<meta name=\"author\" content=\"Canal Dana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Canal Dana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2018\\\/05\\\/30\\\/toyota-e-nomeada-marca-automotiva-mais-valiosa-do-mundo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2018\\\/05\\\/30\\\/toyota-e-nomeada-marca-automotiva-mais-valiosa-do-mundo\\\/\"},\"author\":{\"name\":\"Canal Dana\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#\\\/schema\\\/person\\\/3c21f22f56fcf3bc46b94bc60ea4fef6\"},\"headline\":\"Toyota \u00e9 nomeada marca automotiva mais valiosa do mundo\",\"datePublished\":\"2018-05-30T11:23:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2018\\\/05\\\/30\\\/toyota-e-nomeada-marca-automotiva-mais-valiosa-do-mundo\\\/\"},\"wordCount\":230,\"articleSection\":[\"Mercado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2018\\\/05\\\/30\\\/toyota-e-nomeada-marca-automotiva-mais-valiosa-do-mundo\\\/\",\"url\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2018\\\/05\\\/30\\\/toyota-e-nomeada-marca-automotiva-mais-valiosa-do-mundo\\\/\",\"name\":\"Toyota \u00e9 nomeada marca automotiva mais valiosa do mundo - Canal Dana\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#website\"},\"datePublished\":\"2018-05-30T11:23:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#\\\/schema\\\/person\\\/3c21f22f56fcf3bc46b94bc60ea4fef6\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2018\\\/05\\\/30\\\/toyota-e-nomeada-marca-automotiva-mais-valiosa-do-mundo\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2018\\\/05\\\/30\\\/toyota-e-nomeada-marca-automotiva-mais-valiosa-do-mundo\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2018\\\/05\\\/30\\\/toyota-e-nomeada-marca-automotiva-mais-valiosa-do-mundo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mercado\",\"item\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/mercado\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Toyota \u00e9 nomeada marca automotiva mais valiosa do mundo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#website\",\"url\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/\",\"name\":\"Canal Dana\",\"description\":\"Informativo com as principais not\u00edcias da ind\u00fastria automotiva\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#\\\/schema\\\/person\\\/3c21f22f56fcf3bc46b94bc60ea4fef6\",\"name\":\"Canal Dana\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/420aaf9278582877d9018637c6817617705899d2858d7572ef0fe59a6b6454b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/420aaf9278582877d9018637c6817617705899d2858d7572ef0fe59a6b6454b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/420aaf9278582877d9018637c6817617705899d2858d7572ef0fe59a6b6454b4?s=96&d=mm&r=g\",\"caption\":\"Canal Dana\"},\"url\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/author\\\/cdeditor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Toyota \u00e9 nomeada marca automotiva mais valiosa do mundo - Canal Dana","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dana.com.br\/canaldana\/2018\/05\/30\/toyota-e-nomeada-marca-automotiva-mais-valiosa-do-mundo\/","og_locale":"pt_BR","og_type":"article","og_title":"Toyota \u00e9 nomeada marca automotiva mais valiosa do mundo - Canal Dana","og_description":"Auto Esporte &nbsp; A Toyota foi nomeada a marca automotiva mais valiosa do mundo no ranking BrandZ das 100 marcas globais mais valiosas. Conduzido pelas empresas de comunica\u00e7\u00e3o WPP e Millward Brown, o relat\u00f3rio afirma que a montadora vale 28,9 bilh\u00f5es de d\u00f3lares, o equivalente a mais de R$ 92 bilh\u00f5es na cota\u00e7\u00e3o atual. De\u2026 Leia mais \u00bb","og_url":"https:\/\/dana.com.br\/canaldana\/2018\/05\/30\/toyota-e-nomeada-marca-automotiva-mais-valiosa-do-mundo\/","og_site_name":"Canal Dana","article_published_time":"2018-05-30T11:23:33+00:00","author":"Canal Dana","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Canal Dana","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dana.com.br\/canaldana\/2018\/05\/30\/toyota-e-nomeada-marca-automotiva-mais-valiosa-do-mundo\/#article","isPartOf":{"@id":"https:\/\/dana.com.br\/canaldana\/2018\/05\/30\/toyota-e-nomeada-marca-automotiva-mais-valiosa-do-mundo\/"},"author":{"name":"Canal Dana","@id":"https:\/\/dana.com.br\/canaldana\/#\/schema\/person\/3c21f22f56fcf3bc46b94bc60ea4fef6"},"headline":"Toyota \u00e9 nomeada marca automotiva mais valiosa do mundo","datePublished":"2018-05-30T11:23:33+00:00","mainEntityOfPage":{"@id":"https:\/\/dana.com.br\/canaldana\/2018\/05\/30\/toyota-e-nomeada-marca-automotiva-mais-valiosa-do-mundo\/"},"wordCount":230,"articleSection":["Mercado"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/dana.com.br\/canaldana\/2018\/05\/30\/toyota-e-nomeada-marca-automotiva-mais-valiosa-do-mundo\/","url":"https:\/\/dana.com.br\/canaldana\/2018\/05\/30\/toyota-e-nomeada-marca-automotiva-mais-valiosa-do-mundo\/","name":"Toyota \u00e9 nomeada marca automotiva mais valiosa do mundo - Canal Dana","isPartOf":{"@id":"https:\/\/dana.com.br\/canaldana\/#website"},"datePublished":"2018-05-30T11:23:33+00:00","author":{"@id":"https:\/\/dana.com.br\/canaldana\/#\/schema\/person\/3c21f22f56fcf3bc46b94bc60ea4fef6"},"breadcrumb":{"@id":"https:\/\/dana.com.br\/canaldana\/2018\/05\/30\/toyota-e-nomeada-marca-automotiva-mais-valiosa-do-mundo\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dana.com.br\/canaldana\/2018\/05\/30\/toyota-e-nomeada-marca-automotiva-mais-valiosa-do-mundo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dana.com.br\/canaldana\/2018\/05\/30\/toyota-e-nomeada-marca-automotiva-mais-valiosa-do-mundo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dana.com.br\/canaldana\/"},{"@type":"ListItem","position":2,"name":"Mercado","item":"https:\/\/dana.com.br\/canaldana\/mercado\/"},{"@type":"ListItem","position":3,"name":"Toyota \u00e9 nomeada marca automotiva mais valiosa do mundo"}]},{"@type":"WebSite","@id":"https:\/\/dana.com.br\/canaldana\/#website","url":"https:\/\/dana.com.br\/canaldana\/","name":"Canal Dana","description":"Informativo com as principais not\u00edcias da ind\u00fastria automotiva","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dana.com.br\/canaldana\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/dana.com.br\/canaldana\/#\/schema\/person\/3c21f22f56fcf3bc46b94bc60ea4fef6","name":"Canal Dana","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/420aaf9278582877d9018637c6817617705899d2858d7572ef0fe59a6b6454b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/420aaf9278582877d9018637c6817617705899d2858d7572ef0fe59a6b6454b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/420aaf9278582877d9018637c6817617705899d2858d7572ef0fe59a6b6454b4?s=96&d=mm&r=g","caption":"Canal Dana"},"url":"https:\/\/dana.com.br\/canaldana\/author\/cdeditor\/"}]}},"_links":{"self":[{"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/posts\/25654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/comments?post=25654"}],"version-history":[{"count":0,"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/posts\/25654\/revisions"}],"wp:attachment":[{"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/media?parent=25654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/categories?post=25654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dana.com.br\/canaldana\/wp-json\/wp\/v2\/tags?post=25654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}