{"id":22660,"date":"2018-01-24T08:30:11","date_gmt":"2018-01-24T10:30:11","guid":{"rendered":"http:\/\/dana.com.br\/canaldana\/?p=22660"},"modified":"2018-01-24T08:30:11","modified_gmt":"2018-01-24T10:30:11","slug":"groupe-psa-centraliza-gestao-de-suas-marcas-no-brasil","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2018\/01\/24\/groupe-psa-centraliza-gestao-de-suas-marcas-no-brasil\/","title":{"rendered":"Groupe PSA centraliza gest\u00e3o de suas marcas no Brasil"},"content":{"rendered":"<p><em>O Brasil Sobre Rodas<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Buscando um alinhamento mundial com a pr\u00e1tica adotada pelo Groupe PSA, ser\u00e1 implementada tamb\u00e9m no Brasil a unifica\u00e7\u00e3o da gest\u00e3o das Marcas Peugeot, Citro\u00ebn e DS. As estruturas comerciais de cada Marca continuar\u00e3o independentes. Al\u00e9m desta mudan\u00e7a, outras ocorrer\u00e3o tamb\u00e9m no Comit\u00ea de Dire\u00e7\u00e3o do Groupe PSA na Am\u00e9rica Latina.<\/p>\n<p>&nbsp;<\/p>\n<p>Ana Theresa Borsari, atualmente respons\u00e1vel pela Marca Peugeot no Brasil, assume tamb\u00e9m o comando das Marcas Citro\u00ebn e DS neste pa\u00eds a partir do dia 1\u00ba de fevereiro. Esta mudan\u00e7a, alinhada com a tend\u00eancia mundial do Grupo em centralizar a dire\u00e7\u00e3o destas tr\u00eas Marcas, contribuir\u00e1 para agilizar a tomada de decis\u00f5es, bem como para que a estrat\u00e9gia das Marcas torne-se cada vez mais complementar e coerente com seus respectivos posicionamentos, acelerando assim a busca por uma maior performance. Ao mesmo tempo, deve fortalecer a pol\u00edtica comum de foco das Marcas e de suas redes de concession\u00e1rios na satisfa\u00e7\u00e3o total dos seus respectivos clientes por meio de programas dedicados como o Peugeot Total Care e o Compromisso Citro\u00ebn.<\/p>\n<p>&nbsp;<\/p>\n<p>Paulo Solti, atualmente respons\u00e1vel pelas Marcas Citro\u00ebn e DS no Brasil, assumir\u00e1 a Dire\u00e7\u00e3o de Programas e Desenvolvimento do Groupe PSA na Am\u00e9rica Latina em 1\u00ba de agosto, ap\u00f3s um per\u00edodo de perman\u00eancia de Paulo Solti na matriz do Groupe PSA em Paris. Esta \u00e1rea tem como atribui\u00e7\u00e3o construir o plano diretor estrat\u00e9gico global para a regi\u00e3o (ve\u00edculos, motores, industrial e fornecimento), planejar recursos e investimentos, construir o \u201cbusiness case\u201d de cada projeto e gerenci\u00e1-lo at\u00e9 o lan\u00e7amento efetivo do produto.<\/p>\n<p>&nbsp;<\/p>\n<p>Laurent Simionesco, atualmente respons\u00e1vel pela Dire\u00e7\u00e3o de Programas e Desenvolvimento do Groupe PSA na Am\u00e9rica Latina, retornar\u00e1 \u00e0 Fran\u00e7a a partir de 1\u00ba de agosto, onde assumir\u00e1 um novo cargo a ser revelado futuramente.<\/p>\n<p>&nbsp;<\/p>\n<p>Tanto Ana Theresa Borsari como Paulo Solti reportar\u00e3o, em seus novos cargos, a Patrice Lucas, que assumir\u00e1 suas fun\u00e7\u00f5es de Presidente do Groupe PSA na Am\u00e9rica Latina em 1\u00ba de fevereiro de 2018 no lugar de Carlos Gomes, indicado para liderar as opera\u00e7\u00f5es do Grupo na China e Sudeste da \u00c1sia. (O Brasil Sobre Rodas)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Brasil Sobre Rodas &nbsp; Buscando um alinhamento mundial com a pr\u00e1tica adotada pelo Groupe PSA, ser\u00e1 implementada tamb\u00e9m no Brasil a unifica\u00e7\u00e3o da gest\u00e3o das Marcas Peugeot, Citro\u00ebn e DS. As estruturas comerciais de cada Marca continuar\u00e3o independentes. Al\u00e9m desta mudan\u00e7a, outras ocorrer\u00e3o tamb\u00e9m no Comit\u00ea de Dire\u00e7\u00e3o do Groupe PSA na Am\u00e9rica Latina.\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2018\/01\/24\/groupe-psa-centraliza-gestao-de-suas-marcas-no-brasil\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-22660","post","type-post","status-publish","format-standard","hentry","category-executivos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Groupe PSA centraliza gest\u00e3o de suas marcas no Brasil - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2018\/01\/24\/groupe-psa-centraliza-gestao-de-suas-marcas-no-brasil\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Groupe PSA centraliza gest\u00e3o de suas marcas no Brasil - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"O Brasil Sobre Rodas &nbsp; Buscando um alinhamento mundial com a pr\u00e1tica adotada pelo Groupe PSA, ser\u00e1 implementada tamb\u00e9m no Brasil a unifica\u00e7\u00e3o da gest\u00e3o das Marcas Peugeot, Citro\u00ebn e DS. As estruturas comerciais de cada Marca continuar\u00e3o independentes. Al\u00e9m desta mudan\u00e7a, outras ocorrer\u00e3o tamb\u00e9m no Comit\u00ea de Dire\u00e7\u00e3o do Groupe PSA na Am\u00e9rica Latina.\u2026 Leia mais \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dana.com.br\/canaldana\/2018\/01\/24\/groupe-psa-centraliza-gestao-de-suas-marcas-no-brasil\/\" \/>\n<meta property=\"og:site_name\" content=\"Canal Dana\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-24T10:30:11+00:00\" \/>\n<meta name=\"author\" content=\"Canal Dana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Canal Dana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2018\\\/01\\\/24\\\/groupe-psa-centraliza-gestao-de-suas-marcas-no-brasil\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2018\\\/01\\\/24\\\/groupe-psa-centraliza-gestao-de-suas-marcas-no-brasil\\\/\"},\"author\":{\"name\":\"Canal Dana\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#\\\/schema\\\/person\\\/3c21f22f56fcf3bc46b94bc60ea4fef6\"},\"headline\":\"Groupe PSA centraliza gest\u00e3o de suas marcas no Brasil\",\"datePublished\":\"2018-01-24T10:30:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2018\\\/01\\\/24\\\/groupe-psa-centraliza-gestao-de-suas-marcas-no-brasil\\\/\"},\"wordCount\":397,\"articleSection\":[\"Executivos\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2018\\\/01\\\/24\\\/groupe-psa-centraliza-gestao-de-suas-marcas-no-brasil\\\/\",\"url\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2018\\\/01\\\/24\\\/groupe-psa-centraliza-gestao-de-suas-marcas-no-brasil\\\/\",\"name\":\"Groupe PSA centraliza gest\u00e3o de suas marcas no Brasil - 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