{"id":22218,"date":"2017-12-21T08:27:51","date_gmt":"2017-12-21T10:27:51","guid":{"rendered":"http:\/\/dana.com.br\/canaldana\/?p=22218"},"modified":"2017-12-21T08:27:51","modified_gmt":"2017-12-21T10:27:51","slug":"mercedes-benz-e-truckpad-juntas","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2017\/12\/21\/mercedes-benz-e-truckpad-juntas\/","title":{"rendered":"Mercedes-Benz e TruckPad juntas"},"content":{"rendered":"<p><em>Estrad\u00e3o<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>A Mercedes-Benz oficializou parceria com o TruckPad, aplicativo que tirou o intermedi\u00e1rio na negocia\u00e7\u00e3o do frete da vida do motorista de caminh\u00e3o, principalmente do profissional aut\u00f4nomo. A fabricante passa a ter \u00e0 disposi\u00e7\u00e3o mais um canal de comunica\u00e7\u00e3o direto com o carreteiro, de forma r\u00e1pida e informal.<\/p>\n<p>&nbsp;<\/p>\n<p>Nascido em 2013, o TruckPad tem promovido inclus\u00e3o digital nas rodovias, aperfei\u00e7oando e democratizando o sistema de transporte de carga do Pa\u00eds ao colocar o caminhoneiro em contato direto do embarcador ou das transportadoras no processo de contrata\u00e7\u00e3o do frete.<\/p>\n<p>&nbsp;<\/p>\n<p>De acordo com as empresas, sem o agente intermedi\u00e1rio entre o ve\u00edculo e a carga, o caminhoneiro chega a faturar 50% a mais com o uso do app. Depois, tamb\u00e9m empresas, ind\u00fastrias, atacadistas e comerciantes ganham com o aumento de produtividade e desempenho log\u00edstico com o despacho mais r\u00e1pido de suas mercadorias.<\/p>\n<p>&nbsp;<\/p>\n<p>Como centralizador de contrata\u00e7\u00e3o de motoristas de caminh\u00e3o, o TruckPad guarda precioso banco de informa\u00e7\u00f5es a respeito dos profissionais que circulam pelo Pa\u00eds, ao conseguir mapear e investigar seus h\u00e1bitos, necessidades e preocupa\u00e7\u00f5es. Atualmente, j\u00e1 se contabiliza mais de 600 mil downloads do app e universo superior a 8 mil empresas usu\u00e1rias.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cA Mercedes-Benz entende os benef\u00edcios que o TruckPad pode trazer\u201d, resume Ari de Carvalho, diretor de vendas e marketing caminh\u00f5es da Mercedes-Benz do Brasil. \u201cTemos o mote \u2018As estradas falam. A Mercedes-Benz ouve\u2019 e o aplicativo \u00e9 a ferramenta que operacionaliza a capta\u00e7\u00e3o das opini\u00f5es e sugest\u00f5es dos caminhoneiros nas estradas e faz a interface com a marca \u2013 al\u00e9m de ser um canal onde caminhoneiros podem, no conforto de sua cabine do caminh\u00e3o, comprar pe\u00e7as e servi\u00e7os online.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>A parceria entre as duas empresas existe desde 2016, com a participa\u00e7\u00e3o do TruckPad no programa de acelera\u00e7\u00e3o Startup AutoBahn, um canal de via r\u00e1pida de relacionamento das empresas do Grupo Daimler com startups. Na ocasi\u00e3o, o TruckPad concorreu com cerca de 300 outras empresas e ficou entre os oito finalistas, sendo o \u00fanico brasileiro. (Estrad\u00e3o)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estrad\u00e3o &nbsp; A Mercedes-Benz oficializou parceria com o TruckPad, aplicativo que tirou o intermedi\u00e1rio na negocia\u00e7\u00e3o do frete da vida do motorista de caminh\u00e3o, principalmente do profissional aut\u00f4nomo. A fabricante passa a ter \u00e0 disposi\u00e7\u00e3o mais um canal de comunica\u00e7\u00e3o direto com o carreteiro, de forma r\u00e1pida e informal. &nbsp; Nascido em 2013, o TruckPad\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2017\/12\/21\/mercedes-benz-e-truckpad-juntas\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-22218","post","type-post","status-publish","format-standard","hentry","category-mercado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercedes-Benz e TruckPad juntas - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2017\/12\/21\/mercedes-benz-e-truckpad-juntas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercedes-Benz e TruckPad juntas - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"Estrad\u00e3o &nbsp; A Mercedes-Benz oficializou parceria com o TruckPad, aplicativo que tirou o intermedi\u00e1rio na negocia\u00e7\u00e3o do frete da vida do motorista de caminh\u00e3o, principalmente do profissional aut\u00f4nomo. 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