{"id":21816,"date":"2017-12-06T08:44:49","date_gmt":"2017-12-06T10:44:49","guid":{"rendered":"http:\/\/dana.com.br\/canaldana\/?p=21816"},"modified":"2017-12-06T08:44:49","modified_gmt":"2017-12-06T10:44:49","slug":"carros-da-gm-terao-painel-com-e-commerce","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2017\/12\/06\/carros-da-gm-terao-painel-com-e-commerce\/","title":{"rendered":"Carros da GM ter\u00e3o painel com e-commerce"},"content":{"rendered":"<p><em>O Estado de S. Paulo<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>A montadora General Motors anunciou ontem que vai equipar novos modelos de carro com um painel que permite acesso a uma plataforma de com\u00e9rcio eletr\u00f4nico. Com isso, a montadora mostra que est\u00e1 apostando que os motoristas e passageiros v\u00e3o encomendar comida, encontrar postos de combust\u00edvel e at\u00e9 reservar hot\u00e9is por meio de \u00edcones na tela mostrada no painel, em vez de usarem seus pr\u00f3prios smartphones. A companhia acredita que intermediar essas transa\u00e7\u00f5es pode se tornar uma nova fonte de renda no futuro.<\/p>\n<p>&nbsp;<\/p>\n<p>A plataforma de com\u00e9rcio eletr\u00f4nico da GM vai funcionar como um marketplace, isto \u00e9, terceiros v\u00e3o vender seus produtos e servi\u00e7os por meio do painel dos carros para os consumidores interessados. A tecnologia ser\u00e1 embarcada em cerca de 1,9 milh\u00e3o de ve\u00edculos modelo 2017. Mais de 4 milh\u00f5es de carros das marcas Chevrolet, Buick, GMC e Cadillac v\u00e3o estar equipados com o painel at\u00e9 o fim de 2018.<\/p>\n<p>&nbsp;<\/p>\n<p>A empresa, contudo, n\u00e3o revelou quanto vai receber dos comerciantes que usarem a plataforma para vender seus produtos. Os consumidores, por outro lado, n\u00e3o ter\u00e3o de pagar para ter acesso \u00e0s ofertas nem pelos dados utilizados para transmitir as informa\u00e7\u00f5es pela internet para viabilizar as aquisi\u00e7\u00f5es.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Briga<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>A GM n\u00e3o \u00e9 a \u00fanica empresa a investir nessa linha de neg\u00f3cios para carros: a gigante do com\u00e9rcio eletr\u00f4nico Amazon est\u00e1 fazendo parcerias com montadoras, como a Ford, para incluir sua assistente pessoal Alexa nos ve\u00edculos. (O Estado de S. Paulo)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Estado de S. Paulo &nbsp; A montadora General Motors anunciou ontem que vai equipar novos modelos de carro com um painel que permite acesso a uma plataforma de com\u00e9rcio eletr\u00f4nico. Com isso, a montadora mostra que est\u00e1 apostando que os motoristas e passageiros v\u00e3o encomendar comida, encontrar postos de combust\u00edvel e at\u00e9 reservar hot\u00e9is\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2017\/12\/06\/carros-da-gm-terao-painel-com-e-commerce\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-21816","post","type-post","status-publish","format-standard","hentry","category-mercado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carros da GM ter\u00e3o painel com e-commerce - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2017\/12\/06\/carros-da-gm-terao-painel-com-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carros da GM ter\u00e3o painel com e-commerce - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"O Estado de S. Paulo &nbsp; A montadora General Motors anunciou ontem que vai equipar novos modelos de carro com um painel que permite acesso a uma plataforma de com\u00e9rcio eletr\u00f4nico. Com isso, a montadora mostra que est\u00e1 apostando que os motoristas e passageiros v\u00e3o encomendar comida, encontrar postos de combust\u00edvel e at\u00e9 reservar hot\u00e9is\u2026 Leia mais \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dana.com.br\/canaldana\/2017\/12\/06\/carros-da-gm-terao-painel-com-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Canal Dana\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-06T10:44:49+00:00\" \/>\n<meta name=\"author\" content=\"Canal Dana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Canal Dana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2017\\\/12\\\/06\\\/carros-da-gm-terao-painel-com-e-commerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2017\\\/12\\\/06\\\/carros-da-gm-terao-painel-com-e-commerce\\\/\"},\"author\":{\"name\":\"Canal Dana\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#\\\/schema\\\/person\\\/3c21f22f56fcf3bc46b94bc60ea4fef6\"},\"headline\":\"Carros da GM ter\u00e3o painel com e-commerce\",\"datePublished\":\"2017-12-06T10:44:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2017\\\/12\\\/06\\\/carros-da-gm-terao-painel-com-e-commerce\\\/\"},\"wordCount\":276,\"articleSection\":[\"Mercado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2017\\\/12\\\/06\\\/carros-da-gm-terao-painel-com-e-commerce\\\/\",\"url\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2017\\\/12\\\/06\\\/carros-da-gm-terao-painel-com-e-commerce\\\/\",\"name\":\"Carros da GM ter\u00e3o painel com e-commerce - 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