{"id":19839,"date":"2017-09-15T08:01:56","date_gmt":"2017-09-15T11:01:56","guid":{"rendered":"http:\/\/dana.com.br\/canaldana\/?p=19839"},"modified":"2017-09-15T08:01:56","modified_gmt":"2017-09-15T11:01:56","slug":"new-holland-fortalece-area-de-marketing","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2017\/09\/15\/new-holland-fortalece-area-de-marketing\/","title":{"rendered":"New Holland fortalece \u00e1rea de marketing"},"content":{"rendered":"<p><em>Auto Ind\u00fastria<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Diretoria agora tem dois respons\u00e1veis: um por produtos que ainda ser\u00e3o lan\u00e7ados e outro pelas vendas de m\u00e1quinas j\u00e1 dispon\u00edveis no mercado.<\/p>\n<p>&nbsp;<\/p>\n<p>A New Holland Agriculture na Am\u00e9rica Latina reestruturou a diretoria de marketing, dividindo-a em duas \u00e1reas: marketing de produtos, respons\u00e1vel por idealizar e desenvolver as m\u00e1quinas que ainda ser\u00e3o lan\u00e7adas, e marketing comercial, que atua com produtos que j\u00e1 est\u00e3o no mercado. A primeira ser\u00e1 dirigida por Eduardo Kerbauy e a outra por Felipe Schroeder Vieira.<\/p>\n<p>&nbsp;<\/p>\n<p>De acordo com a empresa, o marketing comercial faz a liga\u00e7\u00e3o entre a diretoria comercial e o marketing de produto, provendo estrat\u00e9gias para o mercado, al\u00e9m de dar apoio e ser a interface para a rede de concession\u00e1rios da marca, que no Brasil possui mais de 200 pontos.<\/p>\n<p>&nbsp;<\/p>\n<p>Felipe Vieira, o respons\u00e1vel agora pelo marketing comercial, est\u00e1 na marca desde janeiro de 2012, quando entrou como gerente de grandes contas. Em seguida, foi gerente de desenvolvimento de rede para a Am\u00e9rica Latina, quando promoveu um amplo projeto de reestrutura\u00e7\u00e3o e profissionaliza\u00e7\u00e3o das redes de concession\u00e1rios na Am\u00e9rica Latina. \u201cO desafio do marketing comercial \u00e9 liderar a estrat\u00e9gia de crescimento da marca na Am\u00e9rica Latina\u201d, destaca Vieira.<\/p>\n<p>&nbsp;<\/p>\n<p>Eduardo Kerbauy, por sua vez, continuar\u00e1 \u00e0 frente da \u00e1rea de produtos, fun\u00e7\u00e3o que exerce desde novembro do ano passado. Kerbauy \u00e9 engenheiro mec\u00e2nico, tem MBA em Administra\u00e7\u00e3o e est\u00e1 h\u00e1 mais de 17 anos na CNH Industrial, com passagens por outras marcas da companhia, como a Iveco, com experi\u00eancia na It\u00e1lia, Inglaterra e Fran\u00e7a.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cEsse alinhamento com as demandas globais promover\u00e1 agilidade com os lan\u00e7amentos no Brasil e tornar\u00e1 a New Holland ainda mais pr\u00f3xima do cliente final\u201d, destaca Kerbauy. (Auto Ind\u00fastria)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Auto Ind\u00fastria &nbsp; Diretoria agora tem dois respons\u00e1veis: um por produtos que ainda ser\u00e3o lan\u00e7ados e outro pelas vendas de m\u00e1quinas j\u00e1 dispon\u00edveis no mercado. &nbsp; A New Holland Agriculture na Am\u00e9rica Latina reestruturou a diretoria de marketing, dividindo-a em duas \u00e1reas: marketing de produtos, respons\u00e1vel por idealizar e desenvolver as m\u00e1quinas que ainda ser\u00e3o\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2017\/09\/15\/new-holland-fortalece-area-de-marketing\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-19839","post","type-post","status-publish","format-standard","hentry","category-executivos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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