{"id":19061,"date":"2017-08-15T08:26:29","date_gmt":"2017-08-15T11:26:29","guid":{"rendered":"http:\/\/dana.com.br\/canaldana\/?p=19061"},"modified":"2017-08-15T08:26:29","modified_gmt":"2017-08-15T11:26:29","slug":"sprinter-em-edicao-limitada","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2017\/08\/15\/sprinter-em-edicao-limitada\/","title":{"rendered":"Sprinter em edi\u00e7\u00e3o limitada"},"content":{"rendered":"<p><em>Estrad\u00e3o<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>O Mercedes-Benz Sprinter come\u00e7ou a desembarcar no pa\u00eds em 1997 para substituir o MB180 e disputar os segmentos de vans, furg\u00f5es e cabine-chassi na faixa de 3,5 a 5 toneladas. Para celebrar a trajet\u00f3ria da fam\u00edlia de utilit\u00e1rios, a fabricante prepara lan\u00e7amento na Fenatran, em outubro, de uma edi\u00e7\u00e3o especial limitada a vinte unidades.<\/p>\n<p>&nbsp;<\/p>\n<p>A novidade, al\u00e9m de para-choque pintados na cor do ve\u00edculo e grade dianteira cromada, recebeu mais itens de seguran\u00e7a e conveni\u00eancia como assistente de sa\u00edda em rampa, volante multifuncional, piloto autom\u00e1tico, c\u00e2mera de r\u00e9 integrada, rodas de liga e alarme antifurto. A s\u00e9rie especial encarece o Sprinter de 5% a 7% e os pre\u00e7os ser\u00e3o de R$ 127.000 (cabine-chassi) a R$ 208.000 (Van de 20 lugares).<\/p>\n<p>&nbsp;<\/p>\n<p>A gama Sprinter, no entanto, j\u00e1 contava com pacote de recursos de s\u00e9rie inexistente nas ofertas da concorr\u00eancia, caso do ESP Adaptativo, sistema que re\u00fane ABS, programa de estabilidade, controle de tra\u00e7\u00e3o e distribuidor de for\u00e7as de frenagem entre as rodas.<\/p>\n<p>&nbsp;<\/p>\n<p>De acordo com Jefferson Ferrarez, diretor de vendas e marketing vans da companhia, desde que chegou ao pa\u00eds o Sprinter acumula mais de 127 mil unidades vendidas. \u201cO Brasil \u00e9 o quinto maior mercado do Sprinter e suas vendas t\u00eam evolu\u00eddo ano a ano.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Pelos n\u00fameros de Ferrarez, a participa\u00e7\u00e3o do Sprinter saltou quase 12 porcentuais, tinha 14,9% em 2012 e fechou 2016 com 26,6%. Nos primeiros sete meses deste ano, as vendas representaram fatia de 32,9% em um mercado de 9.719 unidades.\u00a0 \u201cEnxergamos ainda mais oportunidade de crescimento, principalmente com foco em nichos, como no e-commerce e nos pequenos neg\u00f3cios, casos de food trucks, pet shops e motorhomes.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Ainda segundo o diretor de vendas, a Mercedes-Benz foi a \u00fanica a empresa a registrar crescimento em volume de vendas no segmento das chamadas Large Vans este ano. Enquanto o mercado caiu 12%, a fabricante apurou evolu\u00e7\u00e3o de 10% em rela\u00e7\u00e3o a 2016. (Estrad\u00e3o)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estrad\u00e3o &nbsp; O Mercedes-Benz Sprinter come\u00e7ou a desembarcar no pa\u00eds em 1997 para substituir o MB180 e disputar os segmentos de vans, furg\u00f5es e cabine-chassi na faixa de 3,5 a 5 toneladas. Para celebrar a trajet\u00f3ria da fam\u00edlia de utilit\u00e1rios, a fabricante prepara lan\u00e7amento na Fenatran, em outubro, de uma edi\u00e7\u00e3o especial limitada a vinte\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2017\/08\/15\/sprinter-em-edicao-limitada\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-19061","post","type-post","status-publish","format-standard","hentry","category-destaques"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sprinter em edi\u00e7\u00e3o limitada - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2017\/08\/15\/sprinter-em-edicao-limitada\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sprinter em edi\u00e7\u00e3o limitada - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"Estrad\u00e3o &nbsp; O Mercedes-Benz Sprinter come\u00e7ou a desembarcar no pa\u00eds em 1997 para substituir o MB180 e disputar os segmentos de vans, furg\u00f5es e cabine-chassi na faixa de 3,5 a 5 toneladas. 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