{"id":1751,"date":"2015-08-14T08:52:07","date_gmt":"2015-08-14T11:52:07","guid":{"rendered":"http:\/\/dana.com.br\/canaldana\/?p=1751"},"modified":"2015-08-14T08:52:49","modified_gmt":"2015-08-14T11:52:49","slug":"1751","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2015\/08\/14\/1751\/","title":{"rendered":"Carro aut\u00f4nomo deve impulsionar uso de frota compartilhada"},"content":{"rendered":"<p><em>UOL Carros<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Em momentos de grande dificuldade no mercado, \u00e9 natural que se procurem novas formas de estimular as vendas, principalmente as financiadas. Al\u00e9m do Cr\u00e9dito Direto ao Consumidor e dos cons\u00f3rcios, o leasing \u00e9 outro instrumento, embora sua participa\u00e7\u00e3o no mercado brasileiro seja quase simb\u00f3lica: estima-se que menos de 5% do total de financiamentos de ve\u00edculos leves utilizem essa modalidade.<\/p>\n<p>&nbsp;<\/p>\n<p>No exterior, em especial nos Estados Unidos, o leasing operacional &#8211; que funciona de modo semelhante a um aluguel de longo prazo &#8211; \u00e9 usado em frequ\u00eancia muito maior, gerando at\u00e9 um fen\u00f4meno de migra\u00e7\u00e3o dos financiamentos comuns para o leasing por parte de compradores mais jovens. Essa nova gera\u00e7\u00e3o, nascida na era do &#8220;d\u00e9bito direto&#8221; na conta banc\u00e1ria, no cart\u00e3o, em computadores, tabletes e at\u00e9 telefones, prefere e j\u00e1 se acostumou ao pagamento mensal por uso do bem, sem ter sua efetiva propriedade.<\/p>\n<p>&nbsp;<\/p>\n<p>Entretanto, quando os ve\u00edculos de dire\u00e7\u00e3o aut\u00f4noma come\u00e7arem a chegar, no final desta d\u00e9cada, \u00e9 muito prov\u00e1vel que acelerem a tend\u00eancia de maior participa\u00e7\u00e3o do leasing nas vendas totais. Em mercados maduros os motoristas poder\u00e3o dar prefer\u00eancia a pagar um aluguel ou optar pela utiliza\u00e7\u00e3o compartilhada de um ve\u00edculo espec\u00edfico e at\u00e9 de uma frota p\u00fablica, como j\u00e1 ocorre em algumas cidades europeias. O pagamento seria pelo tempo de uso ou quilometragem percorrida.<\/p>\n<p>&nbsp;<\/p>\n<p>Alguns especialistas acreditam que os pr\u00f3prios fabricantes prefeririam reter a propriedade do ve\u00edculo por toda sua vida \u00fatil e alug\u00e1-los individualmente para pessoas ou grupo de pessoas em \u00e1reas urbanas. Autom\u00f3veis aut\u00f4nomos representam tecnologias relativamente novas e em diferentes est\u00e1gios de evolu\u00e7\u00e3o, que os deixariam obsoletos em curto e m\u00e9dio prazo. (UOL Carros\/Fernando Calmon)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UOL Carros &nbsp; Em momentos de grande dificuldade no mercado, \u00e9 natural que se procurem novas formas de estimular as vendas, principalmente as financiadas. Al\u00e9m do Cr\u00e9dito Direto ao Consumidor e dos cons\u00f3rcios, o leasing \u00e9 outro instrumento, embora sua participa\u00e7\u00e3o no mercado brasileiro seja quase simb\u00f3lica: estima-se que menos de 5% do total de\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2015\/08\/14\/1751\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-1751","post","type-post","status-publish","format-standard","hentry","category-mercado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carro aut\u00f4nomo deve impulsionar uso de frota compartilhada - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2015\/08\/14\/1751\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carro aut\u00f4nomo deve impulsionar uso de frota compartilhada - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"UOL Carros &nbsp; Em momentos de grande dificuldade no mercado, \u00e9 natural que se procurem novas formas de estimular as vendas, principalmente as financiadas. 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