{"id":17019,"date":"2017-05-22T08:26:16","date_gmt":"2017-05-22T11:26:16","guid":{"rendered":"http:\/\/dana.com.br\/canaldana\/?p=17019"},"modified":"2017-05-22T08:26:16","modified_gmt":"2017-05-22T11:26:16","slug":"cambio-automatico-vem-para-substituir-transmissao-manual","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2017\/05\/22\/cambio-automatico-vem-para-substituir-transmissao-manual\/","title":{"rendered":"C\u00e2mbio autom\u00e1tico vem para substituir transmiss\u00e3o manual"},"content":{"rendered":"<p><em>O Estado de S. Paulo<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>A chegada da transmiss\u00e3o autom\u00e1tica \u00e0 S10 2.5 bicombust\u00edvel praticamente anula a oferta do c\u00e2mbio manual. De acordo com o diretor de marketing da Chevrolet, Hermann Mahnke, as pesquisas da empresa revelam que 87% dos interessados em uma picape m\u00e9dia optam pela transmiss\u00e3o autom\u00e1tica.<\/p>\n<p>&nbsp;<\/p>\n<p>A explica\u00e7\u00e3o \u00e9 simples: quem disp\u00f5e de mais de R$ 100 mil para comprar um ve\u00edculo (como os clientes dessas picapes m\u00e9dias) quer conforto, e n\u00e3o pretende trocar marchas manualmente.<\/p>\n<p>&nbsp;<\/p>\n<p>As pesquisas da montadora demonstram que quem opta pela picape com motor flex\u00edvel mora na cidade, e utiliza o ve\u00edculo em caminhos ruins apenas eventualmente: \u201cEle n\u00e3o \u00e9 um \u2018heavy user\u2019 (referindo-se ao dono de picape a diesel, que a utiliza o modelo para o trabalho), e deseja status\u201d, diz Mahnke.<\/p>\n<p>&nbsp;<\/p>\n<p>Com a nova op\u00e7\u00e3o de c\u00e2mbio \u00e0 S10 flex\u00edvel, a briga entre ela e a Hilux pela lideran\u00e7a do segmento promete ficar mais intensa nos pr\u00f3ximos meses. O modelo da Toyota estava sozinho nesse segmento, o que agora muda.<\/p>\n<p>&nbsp;<\/p>\n<p>Atualmente, a Hilux \u00e9 l\u00edder entre as picapes m\u00e9dias (9.921 unidades vendidas de janeiro a abril). No mesmo per\u00edodo, a S10 soma 8.066 unidades, mas, como n\u00e3o oferecia c\u00e2mbio autom\u00e1tico na vers\u00e3o flex\u00edvel, o time estava desfalcado.<\/p>\n<p>&nbsp;<\/p>\n<p>A empresa prev\u00ea aumento de vendas do modelo bicombust\u00edvel. A participa\u00e7\u00e3o dessa vers\u00e3o no total de vendas da picape, que era de 30%, dever\u00e1 subir para 40% com a nova transmiss\u00e3o, informa a empresa. (O Estado de S. Paulo)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Estado de S. Paulo &nbsp; A chegada da transmiss\u00e3o autom\u00e1tica \u00e0 S10 2.5 bicombust\u00edvel praticamente anula a oferta do c\u00e2mbio manual. De acordo com o diretor de marketing da Chevrolet, Hermann Mahnke, as pesquisas da empresa revelam que 87% dos interessados em uma picape m\u00e9dia optam pela transmiss\u00e3o autom\u00e1tica. &nbsp; A explica\u00e7\u00e3o \u00e9 simples:\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2017\/05\/22\/cambio-automatico-vem-para-substituir-transmissao-manual\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-17019","post","type-post","status-publish","format-standard","hentry","category-mercado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00e2mbio autom\u00e1tico vem para substituir transmiss\u00e3o manual - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2017\/05\/22\/cambio-automatico-vem-para-substituir-transmissao-manual\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e2mbio autom\u00e1tico vem para substituir transmiss\u00e3o manual - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"O Estado de S. Paulo &nbsp; A chegada da transmiss\u00e3o autom\u00e1tica \u00e0 S10 2.5 bicombust\u00edvel praticamente anula a oferta do c\u00e2mbio manual. De acordo com o diretor de marketing da Chevrolet, Hermann Mahnke, as pesquisas da empresa revelam que 87% dos interessados em uma picape m\u00e9dia optam pela transmiss\u00e3o autom\u00e1tica. &nbsp; A explica\u00e7\u00e3o \u00e9 simples:\u2026 Leia mais \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dana.com.br\/canaldana\/2017\/05\/22\/cambio-automatico-vem-para-substituir-transmissao-manual\/\" \/>\n<meta property=\"og:site_name\" content=\"Canal Dana\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-22T11:26:16+00:00\" \/>\n<meta name=\"author\" content=\"Canal Dana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Canal Dana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2017\\\/05\\\/22\\\/cambio-automatico-vem-para-substituir-transmissao-manual\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2017\\\/05\\\/22\\\/cambio-automatico-vem-para-substituir-transmissao-manual\\\/\"},\"author\":{\"name\":\"Canal Dana\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/#\\\/schema\\\/person\\\/3c21f22f56fcf3bc46b94bc60ea4fef6\"},\"headline\":\"C\u00e2mbio autom\u00e1tico vem para substituir transmiss\u00e3o manual\",\"datePublished\":\"2017-05-22T11:26:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2017\\\/05\\\/22\\\/cambio-automatico-vem-para-substituir-transmissao-manual\\\/\"},\"wordCount\":281,\"articleSection\":[\"Mercado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2017\\\/05\\\/22\\\/cambio-automatico-vem-para-substituir-transmissao-manual\\\/\",\"url\":\"https:\\\/\\\/dana.com.br\\\/canaldana\\\/2017\\\/05\\\/22\\\/cambio-automatico-vem-para-substituir-transmissao-manual\\\/\",\"name\":\"C\u00e2mbio autom\u00e1tico vem para substituir transmiss\u00e3o manual - 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