{"id":14038,"date":"2017-01-11T08:11:36","date_gmt":"2017-01-11T10:11:36","guid":{"rendered":"http:\/\/dana.com.br\/canaldana\/?p=14038"},"modified":"2017-01-11T08:11:36","modified_gmt":"2017-01-11T10:11:36","slug":"man-latin-america-diversifica-negocios-com-caminhoes-usados","status":"publish","type":"post","link":"https:\/\/dana.com.br\/canaldana\/2017\/01\/11\/man-latin-america-diversifica-negocios-com-caminhoes-usados\/","title":{"rendered":"MAN Latin America diversifica neg\u00f3cios com caminh\u00f5es usados"},"content":{"rendered":"<p><em>Frota &amp; Cia<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>O segmento de caminh\u00f5es usados tem ganhado mais destaque nos neg\u00f3cios da MAN Latin America. Em 2016 a empresa adquiriu 541 ve\u00edculos seminovos, origin\u00e1rios de negocia\u00e7\u00f5es envolvendo a troca de caminh\u00f5es novos. O volume \u00e9 80% superior ao de 2015.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cNotamos que nossos clientes desejavam renovar sua frota, mas tinham dificuldade em negociar os usados para aut\u00f4nomos, devido \u00e0 baixa na economia\u201d, explica Ricardo Alouche, vice-presidente de Vendas, Marketing e P\u00f3s-Vendas da MAN Latin America. O modelo de neg\u00f3cio ganhou for\u00e7a principalmente devido \u00e0 crise econ\u00f4mica no pa\u00eds. Isso porque os clientes que desejam renovar sua frota j\u00e1 contam com ve\u00edculos usados que podem ser utilizados como parte do pagamento, o que reduz o total a ser financiado e facilita o acesso ao cr\u00e9dito.<\/p>\n<p>&nbsp;<\/p>\n<p>Os ve\u00edculos adquiridos pela MAN Latin America t\u00eam garantia de proced\u00eancia e passam por revis\u00e3o antes da revenda. \u201cEm momentos de economia recessiva e alta competitividade \u00e9 preciso ser diferente e criar novas f\u00f3rmulas de comercializa\u00e7\u00e3o\u201d, destaca Alouche.<\/p>\n<p>&nbsp;<\/p>\n<p>De acordo com o relat\u00f3rio da Fenabrave (Federa\u00e7\u00e3o Nacional da Distribui\u00e7\u00e3o de Ve\u00edculos Automotores), at\u00e9 dezembro de 2016 foram comercializados 332.144 caminh\u00f5es usados, uma m\u00e9dia de 6,8 unidades a cada zero-quil\u00f4metro \u2013 o total no acumulado de novos at\u00e9 dezembro representava 50.292 unidades.<\/p>\n<p>&nbsp;<\/p>\n<p>A m\u00e9dia \u00e9 superior \u00e0 registrada no ano anterior, de 5 usados vendidos para cada caminh\u00e3o novo. Em 2015 as vendas de caminh\u00f5es usados somaram 329.281 unidades segundo dados da Fenabrave e as de zero-quil\u00f4metro responderam por 71.787. (Frota &amp; Cia)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Frota &amp; Cia &nbsp; O segmento de caminh\u00f5es usados tem ganhado mais destaque nos neg\u00f3cios da MAN Latin America. Em 2016 a empresa adquiriu 541 ve\u00edculos seminovos, origin\u00e1rios de negocia\u00e7\u00f5es envolvendo a troca de caminh\u00f5es novos. O volume \u00e9 80% superior ao de 2015. &nbsp; \u201cNotamos que nossos clientes desejavam renovar sua frota, mas tinham\u2026 <a class=\"readmore\" href=\"https:\/\/dana.com.br\/canaldana\/2017\/01\/11\/man-latin-america-diversifica-negocios-com-caminhoes-usados\/\">Leia mais \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-14038","post","type-post","status-publish","format-standard","hentry","category-destaques"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MAN Latin America diversifica neg\u00f3cios com caminh\u00f5es usados - Canal Dana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dana.com.br\/canaldana\/2017\/01\/11\/man-latin-america-diversifica-negocios-com-caminhoes-usados\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAN Latin America diversifica neg\u00f3cios com caminh\u00f5es usados - Canal Dana\" \/>\n<meta property=\"og:description\" content=\"Frota &amp; Cia &nbsp; O segmento de caminh\u00f5es usados tem ganhado mais destaque nos neg\u00f3cios da MAN Latin America. Em 2016 a empresa adquiriu 541 ve\u00edculos seminovos, origin\u00e1rios de negocia\u00e7\u00f5es envolvendo a troca de caminh\u00f5es novos. 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